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Hi! I'm a strategic growth marketing leader with over 6 years of experience in maximizing revenue, analyzing market trends, and leading multidisciplinary teams to achieve growth objectives. I love using data-driven strategies to help brands sustain competitive advantages and profitability. I'm passionate about building growth from the ground up and working closely with founders and teams to bring product visions to life. If you're looking for someone who will be as passionate about your brand as you are, I'd love to connect!…Hi! I'm a strategic growth marketing leader with over 6 years of experience in maximizing revenue, analyzing market trends, and leading multidisciplinary teams to achieve growth objectives. I love using data-driven strategies to help brands sustain competitive advantages and profitability. I'm passionate about building growth from the ground up and working closely with founders and teams to bring product visions to life. If you're looking for someone who will be as passionate about your brand as you are, I'd love to connect!

aashima yadav

Growth Marketer, Marketing Strategist, Performance Marketer, +4

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Hi! I'm a strategic growth marketing leader with over 6 years of experience in maximizing revenue, analyzing market trends, and leading multidisciplinary teams to achieve growth objectives. I love using data-driven strategies to help brands sustain competitive advantages and profitability. I'm passionate about building growth from the ground up and working closely with founders and teams to bring product visions to life. If you're looking for someone who will be as passionate about your brand as you are, I'd love to connect!…Hi! I'm a strategic growth marketing leader with over 6 years of experience in maximizing revenue, analyzing market trends, and leading multidisciplinary teams to achieve growth objectives. I love using data-driven strategies to help brands sustain competitive advantages and profitability. I'm passionate about building growth from the ground up and working closely with founders and teams to bring product visions to life. If you're looking for someone who will be as passionate about your brand as you are, I'd love to connect!

Available to hire

Hi! I’m a strategic growth marketing leader with over 6 years of experience in maximizing revenue, analyzing market trends, and leading multidisciplinary teams to achieve growth objectives. I love using data-driven strategies to help brands sustain competitive advantages and profitability.

I’m passionate about building growth from the ground up and working closely with founders and teams to bring product visions to life. If you’re looking for someone who will be as passionate about your brand as you are, I’d love to connect!

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Growth Lead at Financial Education Institute (EdTech)

January 1, 2025 - Present

Led growth for a financial education brand by working directly with the founder to scale digital operations and learner acquisition. Led a cross-functional team of 3 specialists across product, design, and paid marketing. Oversaw and optimized paid campaigns to drive webinar registrations, course sales, and lead nurturing. Collaborated on product improvements based on user behavior and feedback. Aligned brand, funnel, and creative strategy with founder’s vision for accelerated growth.

Growth Strategy Partner at D2C Consumer Electronics (eCommerce)

January 1, 2025 - Present

Helped a fast-scaling D2C consumer electronics brand unlock sustainable growth by building automated sales funnels, enabling conversational commerce via WhatsApp & Instagram DM automation, retargeting with paid media on Meta & Google, and collaborating on product design focused on conversion-centric UI/UX and customer feedback loops.

Growth Marketing Manager / Growth Marketing Lead at Badili Africa

December 31, 2024 - July 29, 2025

Initiated and strategized telesales function in newer markets including hiring, scripting, CRM integration & performance tracking. Launched Meta & Google Ads campaigns resulting in a 300% increase in lead generation. Spearheaded integrated 360° digital marketing plans across Meta, Google, WhatsApp, influencer networks, and CRM platforms. Launched the first offline retail store blending online-to-offline customer journeys. Owned go-to-market strategies for Uganda and Tanzania market entries. Reduced customer acquisition cost by 35% through funnel optimization. Launched influencer-led campaigns reaching 50K+ social media users.

Marketing Manager at Adbudds

March 31, 2021 - July 29, 2025

Led digital marketing initiatives for diverse brands focusing on ROI and strategic brand positioning. Partnered with clients to align marketing execution with business goals. Managed cross-functional teams delivering high-impact digital campaigns. Achieved 75K Instagram followers in 6 months, 18K YouTube subscribers, 3X growth in enrollments, improved ROAS by 33%, and reduced cost per lead by 25% for an EdTech client.

Digital Marketing Manager at Emvento Technologies Pvt Ltd

May 31, 2020 - July 29, 2025

Led the digital division managing strategy and execution for clients across fashion, automotive, and education. Delivered 6x sales growth with full-funnel ownership and paid media excellence. Managed SEO efforts and collaborated to create high-ranking blogs. Implemented CRM and email drip campaigns using Mailchimp and Zapier.

Social Media Marketing Manager at Hemp Horizons Pvt Ltd

October 31, 2018 - July 29, 2025

Built organic and paid social media strategies for a wellness startup in the hemp product space. Achieved 150% growth in brand awareness via social-first storytelling and influencer collaborations. Created educational content and video ads to improve product adoption. Managed email marketing and retargeting on Meta Ads.

Business Development Manager at Yumigo

October 31, 2017 - July 29, 2025

Led business development and partnerships focusing on revenue growth and ecosystem expansion. Conducted market research and lead generation to identify new business opportunities. Built and managed partnerships with service providers, travel platforms, and distribution partners. Collaborated on growth strategies aligning partnerships with business goals.