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I am a results-driven marketing enthusiast pursuing a Doctorate in Business Administration at Teesside University. I design AI-powered personalization and data-driven digital marketing strategies to boost brand engagement and sustainable consumer adoption. With certifications in Google's Fundamentals of Digital Marketing and Digital Skills courses, I excel at cross-channel campaigns, website optimization, and demand generation, while keeping brand consistency and customer experience at the forefront.…I am a results-driven marketing enthusiast pursuing a Doctorate in Business Administration at Teesside University. I design AI-powered personalization and data-driven digital marketing strategies to boost brand engagement and sustainable consumer adoption. With certifications in Google's Fundamentals of Digital Marketing and Digital Skills courses, I excel at cross-channel campaigns, website optimization, and demand generation, while keeping brand consistency and customer experience at the forefront.

Aasma Malik

Digital Marketer, Marketing Strategist, Brand Strategist, +4

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I am a results-driven marketing enthusiast pursuing a Doctorate in Business Administration at Teesside University. I design AI-powered personalization and data-driven digital marketing strategies to boost brand engagement and sustainable consumer adoption. With certifications in Google's Fundamentals of Digital Marketing and Digital Skills courses, I excel at cross-channel campaigns, website optimization, and demand generation, while keeping brand consistency and customer experience at the forefront.…I am a results-driven marketing enthusiast pursuing a Doctorate in Business Administration at Teesside University. I design AI-powered personalization and data-driven digital marketing strategies to boost brand engagement and sustainable consumer adoption. With certifications in Google's Fundamentals of Digital Marketing and Digital Skills courses, I excel at cross-channel campaigns, website optimization, and demand generation, while keeping brand consistency and customer experience at the forefront.

Available to hire

I am a results-driven marketing enthusiast pursuing a Doctorate in Business Administration at Teesside University. I design AI-powered personalization and data-driven digital marketing strategies to boost brand engagement and sustainable consumer adoption.

With certifications in Google’s Fundamentals of Digital Marketing and Digital Skills courses, I excel at cross-channel campaigns, website optimization, and demand generation, while keeping brand consistency and customer experience at the forefront.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Urdu

Fluent

Panjabi, Punjabi

Fluent

English

Fluent

Work Experience

Marketing Executive at Durham Lifting

May 1, 2025 - October 30, 2025

Leading the development of the company’s first dedicated marketing function, establishing processes, resources, and KPIs to support long-term growth. Designing and implementing the overall marketing strategy, aligning brand positioning with business objectives. Managing digital marketing initiatives including website optimization, SEO, social media campaigns, and email marketing to enhance brand visibility and lead generation. Planning and executing events, trade shows, and product launches to strengthen market presence and customer engagement. Overseeing creative direction and brand consistency across all marketing materials and channels.

Creator Lab Fellow at Teesside University

June 1, 2025 - June 1, 2025

Contributed to cross-university academic projects, supporting planning, documentation, and delivery of initiatives focused on assessment, feedback, and student success. Demonstrated strong verbal and written communication skills through academic presentations and collaborative decision-making, engaging diverse audiences with clarity and confidence. Proficient in Microsoft Office and familiar with data analysis tools; experienced in handling confidential data and presenting insights to support project outcomes. Proven ability to work independently and as part of a team, managing time effectively to meet deadlines and delivering high-quality results in fast-paced academic environments.