Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm George Wassfy, a senior product designer with 7+ years of experience shaping intuitive digital experiences across web and mobile. I specialize in user research, UX/UI design, and design systems to deliver cohesive experiences that boost engagement and conversion. I'm passionate about collaborating with product managers and engineers to translate complex problems into elegant, accessible interfaces. I enjoy running usability tests, iterating based on feedback, and pushing for continuous improvement across web and mobile platforms.…Hi, I'm George Wassfy, a senior product designer with 7+ years of experience shaping intuitive digital experiences across web and mobile. I specialize in user research, UX/UI design, and design systems to deliver cohesive experiences that boost engagement and conversion. I'm passionate about collaborating with product managers and engineers to translate complex problems into elegant, accessible interfaces. I enjoy running usability tests, iterating based on feedback, and pushing for continuous improvement across web and mobile platforms.

George Wassfy

Product Designer, UI Designer, UX Designer, +2





Hi, I'm George Wassfy, a senior product designer with 7+ years of experience shaping intuitive digital experiences across web and mobile. I specialize in user research, UX/UI design, and design systems to deliver cohesive experiences that boost engagement and conversion. I'm passionate about collaborating with product managers and engineers to translate complex problems into elegant, accessible interfaces. I enjoy running usability tests, iterating based on feedback, and pushing for continuous improvement across web and mobile platforms.…Hi, I'm George Wassfy, a senior product designer with 7+ years of experience shaping intuitive digital experiences across web and mobile. I specialize in user research, UX/UI design, and design systems to deliver cohesive experiences that boost engagement and conversion. I'm passionate about collaborating with product managers and engineers to translate complex problems into elegant, accessible interfaces. I enjoy running usability tests, iterating based on feedback, and pushing for continuous improvement across web and mobile platforms.

Available to hire

Hi, I’m George Wassfy, a senior product designer with 7+ years of experience shaping intuitive digital experiences across web and mobile. I specialize in user research, UX/UI design, and design systems to deliver cohesive experiences that boost engagement and conversion.

I’m passionate about collaborating with product managers and engineers to translate complex problems into elegant, accessible interfaces. I enjoy running usability tests, iterating based on feedback, and pushing for continuous improvement across web and mobile platforms.

Skills

Experience Level

Figma

Expert

Adobe XD

Expert

Adobe Photoshop

Expert

Language

Arabic

Fluent

English

Advanced

Work Experience

Senior Product Designer at Floward

April 1, 2023 - July 1, 2024

Led the design and development of Floward’s core applications, ensuring seamless user interactions across multiple platforms. Created intuitive, visually engaging user interfaces using Figma and Adobe XD, focusing on usability and accessibility. Conducted in-depth user research to enhance product engagement and streamline the customer journey. Designed and tested interactive prototypes, facilitating usability testing and feedback integration. Developed features including unknown address support, florist community, QR code video messaging, and loyalty programs. Partnered with Product Managers and engineering teams to establish CI/CD practices.

Product Designer (UI/UX Designer) at Floward

July 1, 2020 - April 1, 2023

Spearheaded end-to-end product design of Floward’s suite of applications, ensuring engaging and intuitive user experiences. Developed user flows, wireframes, and interactive prototypes, optimizing usability and design effectiveness. Conducted A/B testing and UX research, refining features based on user behavior insights. Created and maintained design systems and style guides, ensuring visual consistency across platforms. Played a key role in agile development cycles, aligning with cross-functional teams to meet business and user needs.

Senior Graphic Designer / UI/UX Designer at Floward Kuwait

January 1, 2020 - July 1, 2020

Led end-to-end product design efforts, focusing on UI/UX for Floward's applications. Developed user flows and prototypes, and collaborated with cross-functional teams to deliver cohesive experiences.

Graphic Designer at Floward Kuwait

January 1, 2018 - January 1, 2020

Designed digital assets, motion graphics, and marketing visuals for advertising and social media. Collaborated with developers and marketing teams to produce engaging, high-quality digital experiences. Created and optimized multimedia content for cross-platform use.