Brand and packaging designer with over 4 years of experience working with bold and awesome brand in the food, beverage, and health industry.
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THE PROJECT
Dong Phuong Bakery, an award-winning Vietnamese bakery, initiated a special project for its 40th-anniversary celebration—the redesign of its mooncake box in preparation for the Mooncake Festival.
THE GOAL
The goal was to create a design that could resonate with a younger audience while maintaining the loyalty of their established cleintele.
THE APPROACH
We reimagined the mooncake box, drawing inspiration from the bakery’s legacy box while incorporating modern and personalized illustrations. The result not only retained their loyal customer base but also exceeded sales from the previous year, marking a successful celebration of their 40th anniversary.
THE PROJECT
Spicy Bean Lab is a specialty coffee brand known for its unique blends infused with carefully selected spices, catering to adventurous coffee enthusiasts seeking new taste experiences.
THE GOAL
The goal was to develop an identity and packaging design that reflects Spicy Bean Lab’s adventurous approach to coffee, capturing the essence of experimentation and holistic well-being.
THE APPROACH
To stand out in a crowded market, we chose a unique direction: minimalist all white packaging with bright colours and designs inspired by the periodic table of elements. The addition of the bright colours brings a sense of fun and light-heartedness to the otherwise all-white packaging.
THE PROJECT
Dancing Grass is a collective of artists crafting amazing and unique tablecloths and tea towels made from sustainable and recycled materials.
THE GOAL
To refine the brand, giving the client clarity and confidence to present it authentically and attract more customers. The brand needed a polished identity that complemented her product designs without overshadowing them.
THE APPROACH
We used a color palette balancing warmth and excitement, with browns and oranges for warmth and bright green for a fun vibe. The logo and colors were kept minimal to avoid overshadowing the tablecloth patterns. Hand-drawn icons and elements were added to highlight the handcrafted nature of the products.
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