Abby Hayes

Developed and executed engaging content strategies across multiple platforms for fashion & beauty clients. Created monthly reports and analyzed performance metrics to improve client engagement and refine content approach. Collaborated with graphic designers to produce visually appealing campaign media. Monitored social media trends and competitor activity to inform strategy adjustments. Managed community interactions by promptly responding to inquiries and comments. Developed targeted advertising campaigns to drive website traffic and generate leads. Implemented content calendars to ensure timely and organized posting across channels. Led a team of social media specialists, fostering a creative and collaborative environment. Strategized and delivered monthly content shoots to maximize content output.

Developed and executed engaging content strategies across multiple platforms for fashion & beauty clients. Created monthly reports and analysed performance metrics to improve client engagement and refine content approach. Collaborated with graphic designers to produce visually appealing campaign media. Monitored social media trends and competitor activity to inform strategy adjustments. Managed community interactions by responding promptly to inquiries and comments. Developed targeted advertising campaigns to drive website traffic and generate leads. Implemented a content calendar to ensure timely and organised posting across channels. Led a team of social media specialists, fostering a creative and collaborative work environment, and strategised and delivered monthly content shoots to maximise content output.