abdelkader klai

Available to hire

Dynamic Digital Art Director and Motion Designer with 10+ years of proven success in art direction, motion design, and social media storytelling.

About

Dynamic Digital Art Director and Motion Designer with 10+ years of proven success in art direction, motion design, and social media storytelling. Specialized in leading creative campaigns from concept to delivery, producing 100+ assets annually with measurable impact (+25% engagement growth and 2M+ video views for top brands).
Pioneer in integrating AI-powered creative workflows (generative design, image synthesis, automation) to accelerate content production, enrich visual storytelling, and push design innovation. Recognized for blending creative vision, data-driven insights, and AI expertise to deliver cutting-edge campaigns.

  • 10 years' experience
  • Joined September 2025

Languages

  • FrenchFluent
  • EnglishFluent
  • ArabicFluent

Industry experience

  • Healthcare
  • Travel & Hospitality
  • Media & Entertainment
  • Retail

More experts in Tunis, Tunisia

Work experience

Junior Digital Art Director · Lézard & BalthazarOct 2018 – Sep 2025 · 7 yrs

Designed and executed visual identities and digital campaigns for luxury and retail brands. Created 50+ promotional videos and visual assets, driving a 12% uplift in online conversion. Delivered motion graphics tailored for multi-market campaigns, ensuring global brand consistency. Collaborated with teams in Paris & Tunis, reducing delivery timelines by 15%. Adopted early AI-powered design tools for concept development and visual exploration.

Digital Art Director · Tracy CommunicationOct 2018 – Present · 8 yrs 2 mos

Spearheaded creative direction for digital campaigns across healthcare, fashion, and tourism for 10+ high-profile clients. Produced and delivered 100+ social media videos annually with +25% engagement growth for ONTT & Indigo; orchestrated cross-platform campaigns (TikTok, Instagram, YouTube, Facebook) with 2M+ views in 2023. Introduced AI-assisted design and motion workflows, reducing production time by ~20% and expanding creative possibilities. Collaborated with marketing teams to boost Sanofi campaign awareness by 18% within 6 months.

Graphic Designer · TunivisionsFeb 2016 – Sep 2025 · 9 yrs 8 mos

Led graphic redesign of the magazine, increasing visibility by +15% in readership surveys. Produced monthly editorial layouts and covers read by 50,000+ per issue. Enhanced visuals through advanced retouching and supported 20+ high-profile photo shoots.

Education

Design Image – Major in Graphic Advertising · Université Centrale de Tunis2011 – 2014
Training in Digital Design & Motion · GOMYCODE2018 – 2019

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