Gymshark – https://www.twine.net/signin

Led the integration of a community forum and user-generated content section, increasing average session duration by 20%.

Rolled out a loyalty rewards programme tied to account registration and purchases, elevating retention by 23%.

Oversaw global paid-ads strategy adjustments, achieving a 4.8x return on ad spend (ROAS) in key regions.

Migrated product pages to include 360° view and dynamic sizing guides, reducing product returns by 15%.

Developed and deployed mobile-first checkout optimizations that decreased cart drop-off by 19%.

Allbirds – https://www.twine.net/signin

Redesigned the “Comfort & Sustainability” section to better reflect brand positioning, resulting in a 26% increase in click-throughs to core product pages.

Optimized product imagery, story content and SEO metadata, growing organic traffic by 30% within six months.

Established email nurture journeys for first-time buyers, lifting customer lifetime value (CLV) by 14%.

Introduced localized currency and shipping options for key international markets, driving 21% growth in global revenue.

Collaborated with cross-functional teams to deploy rapid A/B testing, improving conversion rate by 12%.

https://www.twine.net/signin

Revised the storefront UI/UX to enhance mobile responsiveness and optimized product filtering, leading to a 22% increase in mobile conversion rate.

Launched influencer-driven campaigns tapping into their social ecosystem, resulting in a 35% growth in new customer acquisitions.

Streamlined the checkout process and introduced upsell modules, boosting average order value (AOV) by 18% across key segments.

Implemented advanced analytics for purchase patterns and retargeting, raising repeat purchase rate by 25%.

Led the theme migration and improved site speed, cutting bounce rate by 17% across high-traffic seasonal categories.

Store: https://www.twine.net/signin

Built and managed Black Lady USA, a beauty and fashion Shopify store targeting the U.S. market with premium products and bold branding.

Designed a visually engaging storefront that increased user engagement by 55% and improved conversion rates by 38%.

Launched targeted ad campaigns across Facebook and Google, generating $18,000+ in sales within the first four months.

Optimized product listings, meta tags, and images for SEO, driving a 40% increase in organic traffic.

Implemented automation for upsells, email follow-ups, and loyalty rewards, improving repeat customer rate by 30%.

Store: https://www.twine.net/signin

Collaborated with the ColourPop team to enhance their Shopify storefront, improving page load speed by 42% and optimizing user navigation for a smoother shopping experience.

Redesigned product pages and collections to align with seasonal campaigns, resulting in a 28% increase in conversion rate.

Executed targeted social media and email marketing strategies that drove over 120K monthly visitors to the store.

Integrated Shopify analytics and automation tools to track customer behavior, improving personalized marketing and boosting repeat purchase rate by 33%.

Enhanced product SEO and metadata, leading to a 50% growth in organic search traffic and stronger brand visibility online.

Store: https://www.twine.net/signin

Collaborated on the redesign of Tattly’s Shopify store, creating a clean and creative layout that boosted average session duration by 48%.

Optimized the product display and checkout process, resulting in a 35% improvement in conversion rates.

Managed paid social campaigns and influencer partnerships that increased monthly sales by 25%.

Enhanced site SEO and implemented keyword-rich product descriptions, leading to a 40% rise in organic traffic.

Utilized advanced analytics and A/B testing to improve user experience, achieving a consistent 4.6x return on ad spend (ROAS).