Available to hire
I am a passionate Marketing Manager with a focus on digital acquisition and conversion optimization. Over the years, I’ve honed my skills in driving growth and developing strategies for various digital channels.
My journey in marketing began with a blend of creativity and analytics, helping brands thrive in the digital landscape. I thrive in collaborative environments and love leveraging data to inform decisions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Marketing Manager at Games24x7
July 1, 2024 - July 1, 2024Led marketing strategy and growth across paid search, paid social, and programmatic channels; managed a multi-million annual ad spend; drove CAC optimization and ROAS improvement; expanded into new markets with data-driven campaigns.
Growth Marketing Manager
July 1, 2024 - October 7, 2025Led growth marketing strategy across paid search and paid social channels, managing a $25M annual ad spend to drive scalable user acquisition and retention. Launched and scaled 25 new markets across Europe and beyond by applying data-driven strategies and past performance insights, achieving market success within 12 months.
Digital Marketing Manager at Licious
December 1, 2022 - October 7, 2025Led a performance marketing team and oversaw an annual budget of €2.5M, acting as the strategic lead for Meta Ads and DV360 programmatic campaigns. Achieved 75% lower CPI and 50% lower CAC within 12 months by restructuring campaigns and implementing continuous A/B testing. Increased repeat orders by wallet incentives, push notifications, and SMS campaigns; grew MAUs and user retention; collaborated across teams to optimize campaigns.
Performance Marketing Manager at HeyJobs
October 1, 2022 - December 1, 2022Spearheaded performance marketing strategy on paid channels, optimizing a $640k annual budget to drive user acquisition, engagement, and app downloads. Collaborated with creative and content teams to automate user acquisition processes.
Digital Marketing Manager at Wakefit
February 1, 2022 - September 1, 2022Oversaw acquisition campaigns across all paid channels, increasing monthly ROI by 10% through data-driven decision making and coordinated marketing timelines.
Business Analyst at Merkle Sokrati
January 31, 2021 - October 7, 2025Developed comprehensive digital marketing plans focusing on revenue growth, customer retention, and brand loyalty; managed budgets and analyzed performance across campaigns in Google Ads, Facebook Ads, Flipkart Ads, Microsoft Ads, Smartly Ad Buying, and Apple Search Ads.
Business Analyst at Merkle | Sokrati
January 1, 2020 - January 1, 2020Developed and executed digital marketing plans across Google Ads, Facebook Ads, Flipkart Ads, Microsoft Ads and programmatic platforms; implemented data-driven optimizations and reporting pipelines.
Sr. Business Analyst at Merkle Sokrati
January 1, 2020 - October 7, 2025Developed and executed comprehensive digital marketing plans focused on revenue growth, customer retention, and brand loyalty, while managing and optimizing digital advertising budgets. Enforced data-driven funnel optimization models using systematic A/B testing and performance analysis, improving conversion rates and campaign efficiency by 15%. Supervised monthly advertising budgets of $560,000, achieving a 50% reduction in user acquisition costs for top BFSI clients.
Digital Marketing Specialist
January 1, 2020 - October 7, 2025Managed Google Ads, Facebook Ads, Flipkart Ads, Microsoft Ads, Smartly Ads, and Apple Search Ads campaigns.
Education
Bachelor of Technology at BML Munjal University
August 4, 2014 - May 31, 2018B.Tech in Computer Science at BML Munjal University
January 1, 2014 - January 1, 2018PG Diploma in Marketing & Management at NMIMS Mumbai
January 1, 2021 - January 1, 2022PG Diploma in Marketing and Management at NMIMS Mumbai
January 1, 2021 - January 1, 2022B.Tech in Computer Science at BML Munjal University
January 1, 2014 - January 1, 2018PGDM in Marketing and Management at NMIMS Mumbai
January 1, 2021 - December 31, 2022B.Tech in Computer Science at BML Munjal University
January 1, 2014 - December 31, 2018PG Diploma in Marketing at NMIMS Mumbai
January 1, 2021 - January 1, 2022B.Com at University of Bangalore
January 1, 2014 - January 1, 2018Qualifications
Split Metrics Case Study on Apple Search Ads Automation
January 11, 2030 - October 7, 2025Google Ads Certification
January 1, 2022 - January 20, 2026Facebook Ads Certification
January 1, 2022 - January 20, 2026Industry Experience
Gaming, Media & Entertainment, Retail, Professional Services, Consumer Goods, Education, Travel & Hospitality, Other, Software & Internet, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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