Hi, I’m Abhishek Handelwal, a senior performance marketing professional with 7+ years of global experience driving digital acquisition, retention, and brand growth across paid search, social, programmatic, and app channels. I’ve led multi-market expansions, managed large ad budgets, and partnered with cross‑functional teams to deliver measurable improvements in CAC, ROAS, LTV, and ARPU using data‑driven strategies. Beyond campaigns, I enjoy building scalable processes, mentoring teams, and turning insights into creative, impact‑driven marketing. I’m passionate about solving growth challenges for tech‑enabled businesses and delivering value through thoughtful experimentation and optimization.…

Abhishek Handelwal

Hi, I’m Abhishek Handelwal, a senior performance marketing professional with 7+ years of global experience driving digital acquisition, retention, and brand growth across paid search, social, programmatic, and app channels. I’ve led multi-market expansions, managed large ad budgets, and partnered with cross‑functional teams to deliver measurable improvements in CAC, ROAS, LTV, and ARPU using data‑driven strategies. Beyond campaigns, I enjoy building scalable processes, mentoring teams, and turning insights into creative, impact‑driven marketing. I’m passionate about solving growth challenges for tech‑enabled businesses and delivering value through thoughtful experimentation and optimization.…

Available to hire

Hi, I’m Abhishek Handelwal, a senior performance marketing professional with 7+ years of global experience driving digital acquisition, retention, and brand growth across paid search, social, programmatic, and app channels. I’ve led multi-market expansions, managed large ad budgets, and partnered with cross‑functional teams to deliver measurable improvements in CAC, ROAS, LTV, and ARPU using data‑driven strategies.

Beyond campaigns, I enjoy building scalable processes, mentoring teams, and turning insights into creative, impact‑driven marketing. I’m passionate about solving growth challenges for tech‑enabled businesses and delivering value through thoughtful experimentation and optimization.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced

Work Experience

Growth Marketing Manager
July 1, 2024 - October 7, 2025
Led growth marketing strategy across paid search and paid social channels, managing a $25M annual ad spend to drive scalable user acquisition and retention. Launched and scaled 25 new markets across Europe and beyond by applying data-driven strategies and past performance insights, achieving market success within 12 months.
Digital Marketing Specialist
January 1, 2020 - October 7, 2025
Managed Google Ads, Facebook Ads, Flipkart Ads, Microsoft Ads, Smartly Ads, and Apple Search Ads campaigns.
Business Analyst at Merkle Sokrati
January 31, 2021 - October 7, 2025
Developed comprehensive digital marketing plans focusing on revenue growth, customer retention, and brand loyalty; managed budgets and analyzed performance across campaigns in Google Ads, Facebook Ads, Flipkart Ads, Microsoft Ads, Smartly Ad Buying, and Apple Search Ads.
Digital Marketing Manager at Licious
December 1, 2022 - October 7, 2025
Led a performance marketing team and oversaw an annual budget of €2.5M, acting as the strategic lead for Meta Ads and DV360 programmatic campaigns. Achieved 75% lower CPI and 50% lower CAC within 12 months by restructuring campaigns and implementing continuous A/B testing. Increased repeat orders by wallet incentives, push notifications, and SMS campaigns; grew MAUs and user retention; collaborated across teams to optimize campaigns.
Sr. Business Analyst at Merkle Sokrati
January 1, 2020 - October 7, 2025
Developed and executed comprehensive digital marketing plans focused on revenue growth, customer retention, and brand loyalty, while managing and optimizing digital advertising budgets. Enforced data-driven funnel optimization models using systematic A/B testing and performance analysis, improving conversion rates and campaign efficiency by 15%. Supervised monthly advertising budgets of $560,000, achieving a 50% reduction in user acquisition costs for top BFSI clients.
Marketing Manager at Games24x7
July 1, 2024 - July 1, 2024
Led marketing strategy and growth across paid search, paid social, and programmatic channels; managed a multi-million annual ad spend; drove CAC optimization and ROAS improvement; expanded into new markets with data-driven campaigns.
Business Analyst at Merkle | Sokrati
January 1, 2020 - January 1, 2020
Developed and executed digital marketing plans across Google Ads, Facebook Ads, Flipkart Ads, Microsoft Ads and programmatic platforms; implemented data-driven optimizations and reporting pipelines.

Education

Bachelor of Technology at BML Munjal University
August 4, 2014 - May 31, 2018
B.Tech in Computer Science at BML Munjal University
January 1, 2014 - January 1, 2018
PG Diploma in Marketing & Management at NMIMS Mumbai
January 1, 2021 - January 1, 2022
PG Diploma in Marketing and Management at NMIMS Mumbai
January 1, 2021 - January 1, 2022
B.Tech in Computer Science at BML Munjal University
January 1, 2014 - January 1, 2018
PGDM in Marketing and Management at NMIMS Mumbai
January 1, 2021 - December 31, 2022
B.Tech in Computer Science at BML Munjal University
January 1, 2014 - December 31, 2018

Qualifications

Split Metrics Case Study on Apple Search Ads Automation
January 11, 2030 - October 7, 2025

Industry Experience

Gaming, Media & Entertainment, Retail, Professional Services, Consumer Goods, Education, Travel & Hospitality, Other, Software & Internet, Financial Services

Skills

Experience Level