Abhin Shetty
I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper,…
About
I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper, and Panasonic. I specialize in driving growth across both B2B and B2C sectors using expertise in content development, community building, podcast production, and digital storytelling.
As the founder and host of three successful podcasts with over 2 million views across platforms, I am skilled in go-to-market strategies, influencer marketing, social video, and demand generation. I am passionate about creating engaging content and leveraging data to amplify brand presence and lead generation.
- 9 years' experience
- Joined April 2025
Industry experience
- Consumer Goods
- Media & Entertainment
- Professional Services
- Software & Internet
- Non-Profit Organization
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Work experience· 6 roles
Spearheaded the go-to-market and sales strategy for Atrean, a Decision Intelligence Platform, focusing on market entry and brand positioning. Conducted in-depth user research and engaged with senior decision-makers to validate product-market fit and identify pain points in organizational decision-making. Launched targeted messaging frameworks, outbound campaigns, and high-impact content initiatives, resulting in increased brand awareness and accelerated pipeline growth.
Built Chili Piper’s LinkedIn social media strategy and created monthly content calendars, resulting in 58% page growth within two months. Led market research initiatives and executed multiple social campaigns, each generating an average of over 50,000 unique impressions, 20,000+ engagements, and 300+ unique leads.
Achieved a 300% increase in engagement for The Boston Consulting Group by implementing targeted social strategies on LinkedIn. Developed and executed successful social strategies for NGOs and Print-on-Demand businesses, leading to a 700% increase in engagement within the first two months.
Education
Certifications and awards
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