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I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper, and Panasonic. I specialize in driving growth across both B2B and B2C sectors using expertise in content development, community building, podcast production, and digital storytelling. As the founder and host of three successful podcasts with over 2 million views across platforms, I am skilled in go-to-market strategies, influencer marketing, social video, and demand generation. I am passionate about creating engaging content and leveraging data to amplify brand presence and lead generation.…I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper, and Panasonic. I specialize in driving growth across both B2B and B2C sectors using expertise in content development, community building, podcast production, and digital storytelling. As the founder and host of three successful podcasts with over 2 million views across platforms, I am skilled in go-to-market strategies, influencer marketing, social video, and demand generation. I am passionate about creating engaging content and leveraging data to amplify brand presence and lead generation.

Abhin Shetty

Marketing Strategist, Content Strategist, Social Media Freelancer, +5

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I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper, and Panasonic. I specialize in driving growth across both B2B and B2C sectors using expertise in content development, community building, podcast production, and digital storytelling. As the founder and host of three successful podcasts with over 2 million views across platforms, I am skilled in go-to-market strategies, influencer marketing, social video, and demand generation. I am passionate about creating engaging content and leveraging data to amplify brand presence and lead generation.…I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper, and Panasonic. I specialize in driving growth across both B2B and B2C sectors using expertise in content development, community building, podcast production, and digital storytelling. As the founder and host of three successful podcasts with over 2 million views across platforms, I am skilled in go-to-market strategies, influencer marketing, social video, and demand generation. I am passionate about creating engaging content and leveraging data to amplify brand presence and lead generation.

Available to hire

I am a creative and data-driven Marketing Strategist with over 10 years of experience managing integrated campaigns and social-led content strategies for notable global brands such as Coca-Cola, Verizon, Chili Piper, and Panasonic. I specialize in driving growth across both B2B and B2C sectors using expertise in content development, community building, podcast production, and digital storytelling.

As the founder and host of three successful podcasts with over 2 million views across platforms, I am skilled in go-to-market strategies, influencer marketing, social video, and demand generation. I am passionate about creating engaging content and leveraging data to amplify brand presence and lead generation.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Intermediate

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Language

Work Experience

Marketing & GTM Lead at Atrean

March 1, 2024 - Present

Spearheaded the go-to-market and sales strategy for Atrean, a Decision Intelligence Platform, focusing on market entry and brand positioning. Conducted in-depth user research and engaged with senior decision-makers to validate product-market fit and identify pain points in organizational decision-making. Launched targeted messaging frameworks, outbound campaigns, and high-impact content initiatives, resulting in increased brand awareness and accelerated pipeline growth.

Digital Marketing Lead (Contract) at AS Consulting

September 1, 2022 - Present

Achieved a 300% increase in engagement for The Boston Consulting Group by implementing targeted social strategies on LinkedIn. Developed and executed successful social strategies for NGOs and Print-on-Demand businesses, leading to a 700% increase in engagement within the first two months.

Social Media Strategist (Contract) at Chili Piper

December 31, 2022 - September 2, 2025

Built Chili Piper’s LinkedIn social media strategy and created monthly content calendars, resulting in 58% page growth within two months. Led market research initiatives and executed multiple social campaigns, each generating an average of over 50,000 unique impressions, 20,000+ engagements, and 300+ unique leads.

Senior Strategy Planner at MRM McCann

April 30, 2022 - September 2, 2025

Developed and executed B2B social and email marketing campaigns for clients including Verizon, USPS, Ricoh, Honeywell, and Panasonic. Collaborated with creative and media teams to align messaging with brand goals and ensured channel-specific effectiveness. Helped drive lead generation and brand recall through targeted communication strategies based on audience insights.

Business Development and Marketing Manager at CounterCulture Entertainment Pvt Ltd

July 31, 2018 - September 2, 2025

Created over 50 sales pitches for new business opportunities and executed 20 cross-platform brand marketing campaigns for Coca Cola, PlayStation, and Vans nationwide, generating $21K in revenue. Ran digital marketing campaigns on Facebook and Twitter for Johnnie Walker & Uber, generating over 60K impressions and 10K entries. Directed video campaigns with 6 million views on Facebook and YouTube and promoted digital marketing campaigns for 35 shows with total reach of 110,000 and average occupation of 88%.

Social Media Analyst / Head of Digital Marketing Strategies at Simplify360

November 30, 2016 - September 2, 2025

Grew Facebook pages for retail and FMCG brands from 150K to 300K followers and developed paid digital marketing campaigns landing 10,000 impressions per campaign; promoted to Head of Digital Marketing Strategies. Developed email and social media marketing campaigns for IoT product lead generation. Created wireframes for the IoT website, set partner networks and produced 40+ SEO-friendly blogs, boosting page views by 30%.