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I'm Abigail Quesinberry, a senior strategist specializing in brand, marketing, and social impact campaigns. I partner with purpose-driven nonprofits and brands to craft compelling stories, build partnerships, and drive measurable results across digital and traditional channels. With experience leading cross-functional teams and campaigns for organizations like the Ad Council, UNICEF, and Raise for Good, I thrive on turning ideas into integrated programs that raise awareness, funds, and engagement.…I'm Abigail Quesinberry, a senior strategist specializing in brand, marketing, and social impact campaigns. I partner with purpose-driven nonprofits and brands to craft compelling stories, build partnerships, and drive measurable results across digital and traditional channels. With experience leading cross-functional teams and campaigns for organizations like the Ad Council, UNICEF, and Raise for Good, I thrive on turning ideas into integrated programs that raise awareness, funds, and engagement.

Abigail Quesinberry

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I'm Abigail Quesinberry, a senior strategist specializing in brand, marketing, and social impact campaigns. I partner with purpose-driven nonprofits and brands to craft compelling stories, build partnerships, and drive measurable results across digital and traditional channels. With experience leading cross-functional teams and campaigns for organizations like the Ad Council, UNICEF, and Raise for Good, I thrive on turning ideas into integrated programs that raise awareness, funds, and engagement.…I'm Abigail Quesinberry, a senior strategist specializing in brand, marketing, and social impact campaigns. I partner with purpose-driven nonprofits and brands to craft compelling stories, build partnerships, and drive measurable results across digital and traditional channels. With experience leading cross-functional teams and campaigns for organizations like the Ad Council, UNICEF, and Raise for Good, I thrive on turning ideas into integrated programs that raise awareness, funds, and engagement.

Available to hire

I’m Abigail Quesinberry, a senior strategist specializing in brand, marketing, and social impact campaigns. I partner with purpose-driven nonprofits and brands to craft compelling stories, build partnerships, and drive measurable results across digital and traditional channels.

With experience leading cross-functional teams and campaigns for organizations like the Ad Council, UNICEF, and Raise for Good, I thrive on turning ideas into integrated programs that raise awareness, funds, and engagement.

Skills

Branding

Copywriting

Social Media Design

Experience Level

Branding

Expert

Copywriting

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Senior Strategist, Brand & Marketing (Contract/Fractional) at Raise for Good

May 1, 2024 - Present

Lead marketing and communications for social impact initiatives with clients including Pinterest, lululemon, and MTV/Showtime to launch The Hidden Healing Fund; designed peer-to-peer CEO engagement strategies to accelerate corporate social impact adoption for the 1% pledge. Produced and led go-to-market strategy for Raise for Good’s Fundraising Masterclass, a virtual course equipping nonprofit leaders with tools to navigate today’s fundraising landscape. Directed donor communications strategy and messaging for the Him for Her (Illuminate Impact) brand, including the 2024 Impact Report.

Marketing, Communications & Digital Engagement Consultant at The Brightside Collective

September 1, 2014 - Present

Designed and executed multi-platform marketing, communications, and digital engagement campaigns to grow awareness and impact for clients including Ad Council, USDA Forest Service, Dollar General Foundation, Raise for Good, NAAEE, American Institutes for Research, City of Raleigh, and others.

VP, Social Media & Influencer Marketing at FWV (French West Vaughan)

June 1, 2019 - April 1, 2024

Led a high-performing team delivering campaigns across travel, food & beverage, spirits, fashion, and CPG; spearheaded influencer marketing campaigns and partnerships; managed client roster including Wrangler, Pendleton Whisky, Disney Princess Style, Tree Top, Melitta, Cargill, ABB, NC DOT, Wilmington & Beachs CVB, Cary NC, Carolina Panthers, and Charlotte FC.

Director, Media & Marketing at Mira Education

January 1, 2014 - December 1, 2014

Elevated teaching through media and marketing initiatives; developed communications and digital engagement strategies to increase program reach in Carrboro, NC.

Manager, PR & Social Media at Ad Council

November 1, 2011 - December 1, 2013

Directed PR and social media strategy for 20+ national public service campaigns including Save the Children, GLAAD, AARP, UNICEF, U.S. Forest Service, and American Heart Association; served as social media lead during crises.

Publicist (Contract) at Sesame Workshop

March 1, 2011 - November 1, 2011

Managed media relations for Sesame Street initiatives, including the 42nd season, educational programming, and related media appearances.

Communications/PR Officer at UNICEF USA

July 1, 2006 - December 1, 2010

Key member of an award-winning PR team; raised significant funding and visibility for humanitarian relief; produced communications for major fundraising campaigns (e.g., Trick-or-Treat for UNICEF); contributed to a Child Survival PSA campaign generating $9M+ in donated media; member of Emergency Response Team.

Major Gifts & Gift Planning Associate at Amnesty International

January 1, 2005 - January 1, 2006

Managed stewardship of trust and annuity donors; administered charitable trusts and bequests.

Gift Planning Assistant at The Nature Conservancy

January 1, 2003 - January 1, 2004

Processed $13M in charitable trusts and gifts; served as liaison between donors, field staff, and senior gift planners.