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Hi, I’m Abira Batool, a results-driven Social Media Manager with hands-on experience creating and optimizing campaigns across Meta and Google platforms. I’ve collaborated with designers to produce high-performing visuals for Instagram and Facebook, and I’ve led end-to-end content calendars and monthly strategy documents for clients in fashion, lifestyle, and more. I’m currently expanding my digital marketing toolkit with ongoing projects in Google Ads and project management while building strong client relationships and delivering clear, data-driven reports. Originally based in Karachi, Pakistan, I’ve been thriving in UAE markets and am passionate about turning creative ideas into measurable results.…Hi, I’m Abira Batool, a results-driven Social Media Manager with hands-on experience creating and optimizing campaigns across Meta and Google platforms. I’ve collaborated with designers to produce high-performing visuals for Instagram and Facebook, and I’ve led end-to-end content calendars and monthly strategy documents for clients in fashion, lifestyle, and more. I’m currently expanding my digital marketing toolkit with ongoing projects in Google Ads and project management while building strong client relationships and delivering clear, data-driven reports. Originally based in Karachi, Pakistan, I’ve been thriving in UAE markets and am passionate about turning creative ideas into measurable results.

Abira Batool

Social Media Manager, Content Creator, Brand Strategist, +1

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Hi, I’m Abira Batool, a results-driven Social Media Manager with hands-on experience creating and optimizing campaigns across Meta and Google platforms. I’ve collaborated with designers to produce high-performing visuals for Instagram and Facebook, and I’ve led end-to-end content calendars and monthly strategy documents for clients in fashion, lifestyle, and more. I’m currently expanding my digital marketing toolkit with ongoing projects in Google Ads and project management while building strong client relationships and delivering clear, data-driven reports. Originally based in Karachi, Pakistan, I’ve been thriving in UAE markets and am passionate about turning creative ideas into measurable results.…Hi, I’m Abira Batool, a results-driven Social Media Manager with hands-on experience creating and optimizing campaigns across Meta and Google platforms. I’ve collaborated with designers to produce high-performing visuals for Instagram and Facebook, and I’ve led end-to-end content calendars and monthly strategy documents for clients in fashion, lifestyle, and more. I’m currently expanding my digital marketing toolkit with ongoing projects in Google Ads and project management while building strong client relationships and delivering clear, data-driven reports. Originally based in Karachi, Pakistan, I’ve been thriving in UAE markets and am passionate about turning creative ideas into measurable results.

Available to hire

Hi, I’m Abira Batool, a results-driven Social Media Manager with hands-on experience creating and optimizing campaigns across Meta and Google platforms. I’ve collaborated with designers to produce high-performing visuals for Instagram and Facebook, and I’ve led end-to-end content calendars and monthly strategy documents for clients in fashion, lifestyle, and more.

I’m currently expanding my digital marketing toolkit with ongoing projects in Google Ads and project management while building strong client relationships and delivering clear, data-driven reports. Originally based in Karachi, Pakistan, I’ve been thriving in UAE markets and am passionate about turning creative ideas into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Urdu

Advanced

Work Experience

Social Media Account Manager at Devronix Solutions | Digital Set Go Karachi

January 31, 2024 - July 20, 2025

Managed client's social media presence, created content, and executed marketing campaigns. Focused on brand awareness, reach, follower growth, and engagement strategies. Handled client communication, monthly content calendars, strategies, and reports. Executed Meta Ads and Google Ads campaign setup and optimisations, landing page optimisations to boost performance.

Sales Executive at Xpert Global Solutions Karachi

December 31, 2021 - July 20, 2025

Worked as a Sales Executive in a UAE based call center, supporting sales operations and client interactions.

Social Media Manager at Apex Artistic Generations

February 29, 2024 - September 30, 2025

Created and executed monthly social media strategies and content calendars; boosted engagement by 30-40% on average. Ran Meta Ads and Google Ads campaigns with budgets up to AED 5,000 per month, achieving up to 3x ROAS. Collaborated with designers to produce high-performing visuals and reels for Instagram and Facebook. Partnered with Zenon (Dubai restaurant) to launch impactful Google Ads campaigns. Delivered monthly reports and strategy presentations directly to clients.

Social Media Manager at Devronix Solutions AI Lead Generation

January 1, 2026 - Present

Created and executed monthly social media strategies and content calendars across fashion, lifestyle, and auto accessories industries. Managed Meta Ads and Google Ads campaigns with budgets up to 5,000 AED/month, achieving up to 3x ROAS. Collaborated with designers to produce high-performing visuals and reels tailored for Instagram and Facebook. Partnered with a Dubai-based client to launch impactful Google Ads campaigns, improving conversions significantly. Delivered monthly reports and strategy presentations directly to clients, strengthening communication and client relationships.