I’m Abis Zaidi, a Creative Director, Graphic Designer, and Photographer who loves turning bold ideas into compelling brand visuals. I lead design teams to craft engaging digital and print materials, balancing aesthetics with user experience and business goals.
Over the years I’ve collaborated with cross-functional teams to elevate brand presence, mentored designers, and steered creative direction on projects that resonate with audiences. Based in Lahore, Pakistan, I work with clients locally, Internationally and remotely to deliver high-quality visuals and cohesive brand identities.
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The Shaffer Clothing project focuses on creating a refined and contemporary visual identity that reflects the brand’s style and quality. The goal was to position the brand as modern yet timeless through clean design, balanced typography, and a cohesive aesthetic. By using a sophisticated color palette and minimal layouts, the visuals enhance brand appeal, strengthen recognition, and create a consistent presence across digital and physical platforms.
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The Roche International project focuses on developing a clean, professional, and trustworthy visual identity that aligns with the brand’s global healthcare presence. The goal was to communicate innovation, precision, and reliability through refined design elements. By using a minimal color palette, structured layouts, and modern typography, the visuals enhance brand credibility, ensure consistency across platforms, and create a strong, authoritative presence in the healthcare space.
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The Tech Hype social media project focuses on building a bold, futuristic, and trend-driven digital presence. The goal was to create visually striking content that reflects innovation and keeps pace with the fast-moving tech world. Through sleek layouts, modern typography, and high-contrast visuals, the content captures attention, boosts engagement, and positions the brand as a go-to source for all things tech.
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The Duck Donuts social media project focuses on creating vibrant, mouth-watering visuals that capture the brand’s fun and customizable donut experience. The goal was to maintain a playful and engaging tone while enhancing visual consistency across platforms. Through bold colors, dynamic compositions, and tempting product highlights, the content boosts audience engagement, strengthens brand identity, and creates a strong craving-driven connection with customers.
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The Uncle Dave packaging project focuses on creating a warm, inviting, and memorable brand experience through thoughtful design. The goal was to reflect a sense of authenticity and homemade quality while maintaining a clean, modern look. By using a refined color palette, approachable typography, and cohesive visual elements, the packaging enhances shelf appeal, strengthens brand identity, and builds an emotional connection with customers.
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The Bhooka Brigade rebranding project focuses on refreshing the brand’s identity with a bold, modern, and visually engaging approach. The goal was to enhance its street-food appeal while maintaining its energetic and relatable personality. Through updated colors, typography, and design elements, the new identity creates a stronger connection with a younger audience, improves brand recognition, and delivers a more cohesive and impactful visual experience across all platforms.
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