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Hi, I’m Muhammad Abu Zar, a Digital Marketing Executive based in Lahore, Pakistan. I craft data-driven marketing strategies that drive lead generation and performance improvements for U.S.-based clients. I specialize in Meta Ads, audience targeting, and conversion-focused campaigns for logistics, e-commerce, and service-based businesses, always aiming to optimize CPA and ROAS while keeping a friendly, collaborative approach. I’m passionate about turning insights into actionable campaigns, continuously testing and refining funnels, creatives, and messaging to generate high-quality leads and measurable growth for growing brands.…Hi, I’m Muhammad Abu Zar, a Digital Marketing Executive based in Lahore, Pakistan. I craft data-driven marketing strategies that drive lead generation and performance improvements for U.S.-based clients. I specialize in Meta Ads, audience targeting, and conversion-focused campaigns for logistics, e-commerce, and service-based businesses, always aiming to optimize CPA and ROAS while keeping a friendly, collaborative approach. I’m passionate about turning insights into actionable campaigns, continuously testing and refining funnels, creatives, and messaging to generate high-quality leads and measurable growth for growing brands.

Muhammad Abu Zar

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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Hi, I’m Muhammad Abu Zar, a Digital Marketing Executive based in Lahore, Pakistan. I craft data-driven marketing strategies that drive lead generation and performance improvements for U.S.-based clients. I specialize in Meta Ads, audience targeting, and conversion-focused campaigns for logistics, e-commerce, and service-based businesses, always aiming to optimize CPA and ROAS while keeping a friendly, collaborative approach. I’m passionate about turning insights into actionable campaigns, continuously testing and refining funnels, creatives, and messaging to generate high-quality leads and measurable growth for growing brands.…Hi, I’m Muhammad Abu Zar, a Digital Marketing Executive based in Lahore, Pakistan. I craft data-driven marketing strategies that drive lead generation and performance improvements for U.S.-based clients. I specialize in Meta Ads, audience targeting, and conversion-focused campaigns for logistics, e-commerce, and service-based businesses, always aiming to optimize CPA and ROAS while keeping a friendly, collaborative approach. I’m passionate about turning insights into actionable campaigns, continuously testing and refining funnels, creatives, and messaging to generate high-quality leads and measurable growth for growing brands.

Available to hire

Hi, I’m Muhammad Abu Zar, a Digital Marketing Executive based in Lahore, Pakistan. I craft data-driven marketing strategies that drive lead generation and performance improvements for U.S.-based clients. I specialize in Meta Ads, audience targeting, and conversion-focused campaigns for logistics, e-commerce, and service-based businesses, always aiming to optimize CPA and ROAS while keeping a friendly, collaborative approach.

I’m passionate about turning insights into actionable campaigns, continuously testing and refining funnels, creatives, and messaging to generate high-quality leads and measurable growth for growing brands.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Lead Generation Expert at Social Stark

February 1, 2024 - June 1, 2025

Built and optimized Meta ad funnels for U.S. and local clients. Generated high-intent leads while reducing cost per lead through systematic testing and optimization.

Digital Marketing Executive at Pro Edge Logistics (USA)

May 1, 2025 - Present

Managing Meta ad campaigns for a U.S.-based 3PL logistics company. Targeting Amazon, Shopify, TikTok, and eBay sellers across the U.S.