I am a strategic and solutions-oriented Project Manager with over 10 years of experience leading cross-functional teams, managing multimillion-dollar digital campaigns, and producing culturally resonant brand experiences. Known for delivering on time, on budget, and on brief—whether overseeing paid media launches or experiential activations. Brings a background in media strategy, stakeholder engagement, and team leadership to drive results in high-growth, fast-paced environments.

Adair Greene

I am a strategic and solutions-oriented Project Manager with over 10 years of experience leading cross-functional teams, managing multimillion-dollar digital campaigns, and producing culturally resonant brand experiences. Known for delivering on time, on budget, and on brief—whether overseeing paid media launches or experiential activations. Brings a background in media strategy, stakeholder engagement, and team leadership to drive results in high-growth, fast-paced environments.

Available to hire

I am a strategic and solutions-oriented Project Manager with over 10 years of experience leading cross-functional teams, managing multimillion-dollar digital campaigns, and producing culturally resonant brand experiences. Known for delivering on time, on budget, and on brief—whether overseeing paid media launches or experiential activations. Brings a background in media strategy, stakeholder engagement, and team leadership to drive results in high-growth, fast-paced environments.

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Experience Level

Language

English
Fluent

Work Experience

Project Manager at Under Her Empire
October 1, 2025 - Present
Communicate project status, risks, and dependencies across internal teams and partners; provide clear direction and calm leadership in high-velocity creative environments. Improve content operations by standardizing workflows, organizing assets, and strengthening accountability across social, design, and video production pipelines. Manage milestones, budgets, and client health; ensure timely, on-schedule delivery.
Founder and Executive Director at Greene Manifestations Inc
August 1, 2016 - December 31, 2024
Founded a creative production agency specializing in experiential and digital-first brand activations, including concerts, panel events, influencer campaigns, and large-scale partnerships. Built and managed cross-functional teams of creatives, producers, and talent; oversaw agency operations, creative development, client pitches, team resourcing, and vendor negotiations. Built strategic partnerships with influencers, community leaders, and brands to drive culturally driven events and content initiatives; resulted in a 40% increase in audience engagement, 3x repeat client bookings, and expanded brand reach across key markets.
Associate Director, Media Planning at Vayner Media
August 1, 2021 - September 30, 2023
Led end-to-end media campaigns for clients including Sour Patch Kids, Wheat Thins, Ritz Crackers, American Eagle; managed budgets upwards of $100M across digital, social, and traditional platforms; aligned strategy, creative, and analytics; oversaw timelines, budgeting, reconciliation, and reporting; drafted and maintained SOWs; collaborated with internal teams to integrate media plans with broader marketing strategies; analyzed audience insights and campaign data to inform strategy; drove process improvements to enhance collaboration and reduce friction.
Senior Media Planner at Vayner Media
April 1, 2019 - August 31, 2021
Brand campaigns for Trident, Sour Patch Kids, Belvita, Wheat Thins, Teddy Grahams, Nutter Butter; daily media planning activities; ensured alignment with client objectives, budgets, and timelines; collaborated with creative, account management, and analytics teams; analyzed audience insights, competitive trends, and campaign data to optimize media spend and engagement.

Education

Bachelor of Science in Business Administration at Drexel University
January 11, 2030 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services