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As a Creative Strategy Leader with 25+ years of experience, I shape brand narratives that drive measurable growth across agency and in-house environments. I operate at the intersection of culture, content, and business, building scalable creative systems that influence demand, accelerate pipeline, and strengthen brand equity in digital-first storytelling across paid, owned, and earned channels. I lead high-performing teams, develop repeatable content playbooks, and evolve brands to stay culturally relevant in changing markets. I’m a trusted partner to executive leadership, translating insight into action and guiding long-term creative direction for public-sector, nonprofit, and enterprise brands.…As a Creative Strategy Leader with 25+ years of experience, I shape brand narratives that drive measurable growth across agency and in-house environments. I operate at the intersection of culture, content, and business, building scalable creative systems that influence demand, accelerate pipeline, and strengthen brand equity in digital-first storytelling across paid, owned, and earned channels. I lead high-performing teams, develop repeatable content playbooks, and evolve brands to stay culturally relevant in changing markets. I’m a trusted partner to executive leadership, translating insight into action and guiding long-term creative direction for public-sector, nonprofit, and enterprise brands.

Adam Cicco

Creative Director, Copywriter, Brand Strategist, +1

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As a Creative Strategy Leader with 25+ years of experience, I shape brand narratives that drive measurable growth across agency and in-house environments. I operate at the intersection of culture, content, and business, building scalable creative systems that influence demand, accelerate pipeline, and strengthen brand equity in digital-first storytelling across paid, owned, and earned channels. I lead high-performing teams, develop repeatable content playbooks, and evolve brands to stay culturally relevant in changing markets. I’m a trusted partner to executive leadership, translating insight into action and guiding long-term creative direction for public-sector, nonprofit, and enterprise brands.…As a Creative Strategy Leader with 25+ years of experience, I shape brand narratives that drive measurable growth across agency and in-house environments. I operate at the intersection of culture, content, and business, building scalable creative systems that influence demand, accelerate pipeline, and strengthen brand equity in digital-first storytelling across paid, owned, and earned channels. I lead high-performing teams, develop repeatable content playbooks, and evolve brands to stay culturally relevant in changing markets. I’m a trusted partner to executive leadership, translating insight into action and guiding long-term creative direction for public-sector, nonprofit, and enterprise brands.

Available to hire

As a Creative Strategy Leader with 25+ years of experience, I shape brand narratives that drive measurable growth across agency and in-house environments. I operate at the intersection of culture, content, and business, building scalable creative systems that influence demand, accelerate pipeline, and strengthen brand equity in digital-first storytelling across paid, owned, and earned channels.

I lead high-performing teams, develop repeatable content playbooks, and evolve brands to stay culturally relevant in changing markets. I’m a trusted partner to executive leadership, translating insight into action and guiding long-term creative direction for public-sector, nonprofit, and enterprise brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Work Experience

Group Creative Director at 9Rooftops (formerly MARC USA)

November 1, 2013 - Present

Architect and lead creative strategy for complex, high-stakes brands, translating business objectives into integrated narrative systems across content, digital, and 360° campaigns. Drove over $1B in incremental sales growth for the Pennsylvania Lottery (FY 2020–2021), contributing to a 24% YoY increase through performance-aligned creative, modern storytelling, and optimized content distribution. Built repeatable content and campaign playbooks designed for discoverability, SEO/AI search relevance, and sustained pipeline influence — shifting creative from campaign output to ongoing growth engine. Served as senior creative partner to executive leadership across major public-sector organizations including PA Lottery, PA Turnpike, and ALCOSAN, guiding brand evolution, messaging clarity, and long-term creative direction. Led, mentored, and scaled multidisciplinary creative teams, fostering adaptability, cultural fluency, and strategic rigor while maintaining high standards under evolvin

Creative Director (Freelance / Independent) at Adam Cicco Creative

April 1, 2011 - November 1, 2013

Partnered directly with organizations to define brand positioning and creative strategy, clarifying narrative, audience focus, and growth priorities across traditional and digital channels. Developed foundational brand systems and content playbooks that enabled consistency, scalability, and long-term creative effectiveness. Led end-to-end creative strategy and execution for clients including SunLink, Inc., Pittsburgh Opera, The Warhol Museum, and Starlight Children’s Foundation. Operated as both strategic advisor and creative lead, translating business objectives into compelling storytelling and integrated campaigns.

National Creative Director (In-House) at Starlight Children’s Foundation

February 1, 2006 - April 1, 2011

Owned the national creative strategy and brand narrative for a complex nonprofit organization operating across multiple regions and stakeholder groups. Drove over $15M in fundraising impact by elevating storytelling, emotional clarity, and donor engagement across television, radio, print, and digital channels. Conceived and produced the “Welcome to My World” PSA campaign, unifying brand voice and significantly increasing national visibility. Partnered with executive leadership to align creative strategy with organizational mission, fundraising goals, and long-term brand equity. Built internal creative processes that balanced emotional storytelling with performance accountability.

Senior Copywriter / Branding Strategist at Liberty Creative

January 1, 2000 - January 1, 2006

Led brand strategy and integrated marketing initiatives for financial services clients, including credit unions nationwide. Drove a 100% increase in a key client’s auto loan portfolio ($1M → $2M) by aligning messaging, offer strategy, and channel execution. Partnered with account and leadership teams to translate data and business insight into compelling creative narratives. Contributed to team leadership, workflow oversight, and quality control across multiple accounts.