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I’ve built two categories from zero to scale. I grew Diageo’s Alcohol-Free business from nothing to £20M in two years and then led a £90M portfolio to record market share across 11 European markets. Now I’m building the GTM engine for FOUND, a data-driven performance platform serving PE and professional services. I’m equally comfortable defining a new category or scaling an established one, and I thrive on turning complex problems into repeatable growth engines.…I’ve built two categories from zero to scale. I grew Diageo’s Alcohol-Free business from nothing to £20M in two years and then led a £90M portfolio to record market share across 11 European markets. Now I’m building the GTM engine for FOUND, a data-driven performance platform serving PE and professional services. I’m equally comfortable defining a new category or scaling an established one, and I thrive on turning complex problems into repeatable growth engines.

Adam Clark

Brand Strategist, Growth Marketer, Product Marketer, +2

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I’ve built two categories from zero to scale. I grew Diageo’s Alcohol-Free business from nothing to £20M in two years and then led a £90M portfolio to record market share across 11 European markets. Now I’m building the GTM engine for FOUND, a data-driven performance platform serving PE and professional services. I’m equally comfortable defining a new category or scaling an established one, and I thrive on turning complex problems into repeatable growth engines.…I’ve built two categories from zero to scale. I grew Diageo’s Alcohol-Free business from nothing to £20M in two years and then led a £90M portfolio to record market share across 11 European markets. Now I’m building the GTM engine for FOUND, a data-driven performance platform serving PE and professional services. I’m equally comfortable defining a new category or scaling an established one, and I thrive on turning complex problems into repeatable growth engines.

Available to hire

I’ve built two categories from zero to scale. I grew Diageo’s Alcohol-Free business from nothing to £20M in two years and then led a £90M portfolio to record market share across 11 European markets.
Now I’m building the GTM engine for FOUND, a data-driven performance platform serving PE and professional services. I’m equally comfortable defining a new category or scaling an established one, and I thrive on turning complex problems into repeatable growth engines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of GTM & Growth at FOUND

October 1, 2025 - Present

Data-driven team performance platform for high-demand businesses. PE as beachhead market. Built brand, website and GTM from scratch; defined ICPs, pricing architecture and sales motions for PE and professional services buyers. Designed the scoring algorithm for FOUND Pro to translate cognitive and behavioural assessments into automated reporting. Established a content engine (podcast studio, expert interviews, client testimonials, conference content) to drive inbound demand.

Head of Marketing - Gin & Alcohol-Free at Diageo

January 1, 2023 - October 1, 2025

Led full-funnel marketing for a £90M gin portfolio across 11 European markets. Achieved an all-time gin market share above 30% in a declining spirits category. Managed campaign strategy, media investment, and performance optimization with full P&L accountability across creative, media, and shopper agencies. Partnered with sales on seasonal activation and trade strategy, translating brand equity into retail and on-trade sell-through.

Senior Brand Manager - Alcohol-Free at Diageo

July 1, 2021 - January 1, 2023

Built Diageo’s Alcohol-Free category in Northern Europe. 0 → £20M revenue in two years – the highest-growth segment in Diageo’s European portfolio. Led end-to-end innovation and GTM for Seedlip, Gordon’s 0.0%, and Tanqueray 0.0% across regulated markets and multiple geographies. Defined positioning, pricing, and retail execution model; playbook subsequently adopted across other Diageo markets.

Brand Manager · Trade Marketing · On-Trade Sales · Category Development at Diageo

November 1, 2015 - June 1, 2021

Led category development, merchandising strategy, seasonal campaigns, and NPD launches across UK on- and off-trade for Guinness, Baileys, and Gordon’s. Built a rare blend of brand strategy and frontline commercial execution across four roles.