Chief Product Officer at Tripshepherd/See Sight Tours

As Chief Product Officer, grew tour revenue 60% YoY by deploying a product-led growth playbook (pricing tests, content optimization, funnel analytics, user testing); launched the Tripshepherd app from 0 to 1 in 6 months and onboarded 1,000+ users in the first month; reduced design-to-dev lead time by 35% through dual-track agile, opportunity-solution trees, quarterly OKRs, and user-centered design; led a company-wide reorganization to lean cross-surface squads and doubled the design org; ran a product-led education program, delivering 50+ user interviews in 2 months.

Product Design Leader at RxFood

Designed onboarding experience from research to UI and added post-onboarding gamification; built RxFood’s design process and implemented Jobs to be Done; created design docs and the first research repository; led JTBD map planning for v2 of the app while sunsetting v1; conducted usability testing, interviews, as-is reviews, and ideation in partnership with Product and Engineering; introduced Figma version control as the de facto design source of truth.

Product Design Manager - Growth at Paper – Global

Grew a team of 6 across Growth, Game Design, and Education; implemented Job Story Mapping across multiple teams, generating +1,000,000 activities in 3 months; rolled out Paper's design process as a core SDLC stage; acted as Design’s Senior Leadership representative to grow function by 20%; led a multi-disciplinary rebrand and revived the Paper Design System via InnerSource.

Head of Product & Design at PublicSquare.io – Global

Built Product Management and Strategy process, securing $500,000 funding for 3 projects; led UX research, UI design, and front-end development across multiple projects with a 10-person team; designed and built MVPs in AI, Education, CivTech and Social Innovation spaces using Figma, React, and Flutter.

Head of Product Design at Ready Education – Global

Led a team of 5 designers; conducted +70 interviews to refine personas; introduced User Story Mapping and Design Sprints; oversaw design integration of 3 acquisitions across North America and Europe; created and led UI Guild’s Design System implementation strategy using Storybook and Figma.

Lead Product Designer at SkipTheDishes/JustEat – Global

Led a team of 4 senior-mid UX designers to reach OKRs and drive organizational transformation; coached multidisciplinary teams in Agile methodologies and User Story Mapping; created long- and short-term user story maps in collaboration with Product and Engineering; led cross-team collaboration initiatives to align roadmaps and processes; built wireframes, hi-fidelity mocks, and prototypes for testing and hand-off using Figma and HTML/CSS/JS.

Partner at BP Ventures

Advised early-stage startups across NA, Asia, and Africa on organizational, product, design, and development best practices; sat on the Board of Directors of multiple companies, aiding in corporate strategy and investor relations; provided hands-on angel investments, including capital, user and market research, mentorship, interviewing, etc.

Lead Product Designer at Canadian Institute for Health Information – CIHI

Led UX Design and Front-end Development for CIHI's digital transformation; worked with Directors and C-level Executives, contributing to $1.5 million in internal funding for digital transformation; taught the organization modern development practices, Design Thinking, and Agile methodology; led User Research to build personas, define enterprise UX processes, and inform future product development; collaborated on a 3-year roadmap using User Story Mapping; implemented a collaborative enterprise Design System using Storybook Docs.

Co-Founder & Chief Product Officer at BALLPRK

Led concurrent multi-disciplinary teams of Designers, Developers, and QA Engineers in iterative releases; set Agile product vision and ideation based on company vision, market analysis, and user research, gaining 20k users at our height; led design and development sprints to determine development cycles and product roadmaps; facilitated investor, partnership, and accelerator meetings alongside the CEO, leading to over $100k in sales with partners such as RBC and Giants of Africa.

Chief Technology Officer at Toggle

CTO overseeing technology strategy and architecture decisions; led tooling and delivery across multiple teams in a fast-paced environment.

Product Manager & UX Expert at CM2 Solutions | General Motors Canada – Oshawa

Product Manager & UX Expert for GM Canada projects; collaborated with product and engineering to map long- and short-term user stories; led design and front-end work; improved stakeholder alignment.