Marketing Manager UK at H.W Kaufman

Marketing Manager Experience Summary As a Marketing Manager, I led comprehensive brand development and multi-channel marketing initiatives that drove business growth and market positioning. My experience spans the full spectrum of brand management, from ground-up launches to large-scale organizational rebrands. Key Responsibilities & Achievements Brand Development & Management Orchestrated several large-scale corporate rebrands, managing stakeholder alignment, timeline coordination, and seamless implementation across all touchpoints Successfully launched multiple new brands from concept to market, developing brand identity, positioning strategies, and go-to-market campaigns Ensured brand consistency and compliance across all marketing materials and channels Strategic Marketing Leadership Developed and executed integrated marketing strategies spanning social media, web presence, and print advertising Created comprehensive digital marketing campaigns that increased brand awareness and drove customer acquisition Managed cross-platform content strategies, optimizing messaging for different audiences and channels Multi-Channel Campaign Management Built and managed social media strategies across multiple platforms, growing engagement and follower base Led website development and optimization projects, improving user experience and conversion rates Designed and produced print marketing materials, from brochures to large-format advertising campaigns Results-Driven Approach Consistently delivered campaigns on time and within budget while exceeding performance metrics Collaborated with cross-functional teams including sales, product, and design to ensure cohesive brand experiences Analysed campaign performance and market trends to continuously refine and improve marketing strategies

Marketing Direcotr at Aybe+

Marketing Director Experience Summary As Marketing Director of a large-scale marketing agency, I spearheaded strategic operations and client relationships for blue-chip organisations across multiple sectors. My leadership encompassed agency growth, high-value client portfolio management, and the delivery of complex, multi-million pound marketing programmes for Fortune 500 companies and major UK enterprises. Key Responsibilities & Achievements Strategic Leadership & Agency Management Led a full-service marketing agency servicing enterprise-level clients with annual retainers ranging from £500K to £5M+ Managed cross-functional teams of 40+ professionals including strategists, creatives, digital specialists, and account directors Drove agency growth from regional player to nationally recognised consultancy, increasing revenue by 300% over tenure Established operational frameworks and quality assurance processes to handle concurrent large-scale client programmes Blue-Chip Client Portfolio Management Directed marketing strategies for FTSE 100 companies and international corporations across financial services, retail, technology, and healthcare sectors Managed complex stakeholder relationships at C-suite level, presenting to boards and executive committees Orchestrated global rebrand initiatives worth £10M+ for multinational corporations, coordinating across multiple markets and regulatory environments Led pitch teams securing new business worth £20M+ annually through strategic proposal development and client relationship building Large-Scale Programme Delivery Oversaw integrated marketing campaigns spanning traditional media, digital transformation, experiential marketing, and corporate communications Managed multi-channel programmes with budgets exceeding £2M per quarter, ensuring delivery against KPIs and ROI targets Coordinated international campaign rollouts across 15+ markets, managing cultural adaptation and local compliance requirements Implemented advanced marketing technology stacks and data analytics platforms to optimise campaign performance for enterprise clients Business Development & Strategic Growth Developed new service offerings including digital transformation consultancy, customer experience strategy, and marketing automation Built strategic partnerships with technology vendors, media owners, and specialist agencies to enhance service capabilities Established agency's reputation as thought leader through industry speaking engagements, award submissions, and published research Mentored senior account directors and helped develop the next generation of agency leadership

Brand Manager at Frame

Brand Manager Experience Summary As a Brand Manager, I developed and executed brand strategies for a diverse portfolio of clients ranging from local SMEs to established London-based enterprises and international corporations across Europe and America. My expertise spans brand development, market positioning, and cross-cultural marketing adaptation for businesses at every stage of growth. Key Responsibilities & Achievements Diverse Client Portfolio Management Managed brand development for 25+ clients simultaneously, from local startups with £50K budgets to established London businesses with £500K+ annual marketing spends Successfully launched brands in new markets across the UK, securing market entry for regional businesses expanding nationally Developed culturally-adapted brand strategies for European clients entering UK markets and American companies establishing European presence Built long-term client relationships resulting in 85% client retention rate and average account growth of 40% year-on-year Strategic Brand Development Created comprehensive brand identities from concept through implementation, including visual identity, messaging frameworks, and brand guidelines Conducted market research and competitor analysis across local, national, and international markets to inform positioning strategies Developed brand architecture strategies for multi-product companies, ensuring consistency while allowing for market differentiation Led rebranding initiatives for established businesses, managing stakeholder buy-in and seamless transition across all touchpoints Cross-Cultural Marketing Expertise Adapted brand messaging and creative executions for European markets, navigating cultural nuances and regulatory requirements Managed American client relationships remotely, coordinating across time zones and cultural differences to deliver localised UK campaigns Developed market entry strategies for international clients, including competitive landscape analysis and consumer behaviour insights Created multilingual brand materials and campaigns, working with local translators and cultural consultants Integrated Campaign Execution Delivered 360-degree marketing campaigns across digital, print, outdoor, and experiential channels for clients of all sizes Managed campaign budgets ranging from £10K for local businesses to £300K+ for international clients Coordinated with external suppliers including photographers, filmmakers, PR agencies, and media buyers to deliver cohesive brand experiences Measured and reported on campaign performance using analytics tools, providing actionable insights for continuous optimisation

Marketing Director at Aybe+

Led strategic operations and client relationships for blue-chip organizations at a large-scale marketing agency. Managed agency growth and delivery of multi-million pound marketing programs, overseeing 40+ cross-functional team members including strategists, creatives, and account directors. Drove 300% revenue growth, positioning the agency as a nationally recognized consultancy. Directed strategies for FTSE 100 companies across financial services, retail, technology, and healthcare sectors. Orchestrated £10M+ global rebrands for multinational corporations in 15+ markets. Secured £20M+ in new business annually through strategic pitch leadership. Managed quarterly programs exceeding £2M budgets with ROI optimization. Developed new service offerings focused on digital transformation, customer experience, and marketing automation.

Marketing Manager UK at H.W Kaufman

Led comprehensive brand development and multi-channel marketing initiatives driving business growth and market positioning across all brand management spectrums. Orchestrated large-scale corporate rebrands with stakeholder alignment and seamless implementation. Launched multiple brands from concept to market with positioning and go-to-market strategies. Executed integrated strategies spanning social media, web presence, and print advertising. Built social media strategies across platforms, growing engagement and follower base. Led website development and optimization projects improving user experience. Delivered campaigns on time and within budget while exceeding performance metrics. Collaborated with cross-functional teams ensuring cohesive brand experiences.