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Hi, I’m Adaobi Unigwe, a Social Media Manager and Marketing Professional based in Lagos. I specialize in managing multi-platform brand accounts, crafting engaging content campaigns, and driving community growth across Instagram, TikTok, LinkedIn, and Facebook. I excel at content planning, Meta Business Suite, Meta Ads Manager, email marketing, newsletter coordination, campaign reporting, A/B testing, and analytics-driven optimization, with a focus on delivering measurable results and authentic brand storytelling.…Hi, I’m Adaobi Unigwe, a Social Media Manager and Marketing Professional based in Lagos. I specialize in managing multi-platform brand accounts, crafting engaging content campaigns, and driving community growth across Instagram, TikTok, LinkedIn, and Facebook. I excel at content planning, Meta Business Suite, Meta Ads Manager, email marketing, newsletter coordination, campaign reporting, A/B testing, and analytics-driven optimization, with a focus on delivering measurable results and authentic brand storytelling.

Adaobi Unigwe

Social Media Manager, Brand Strategist, Marketing Strategist, +4

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Hi, I’m Adaobi Unigwe, a Social Media Manager and Marketing Professional based in Lagos. I specialize in managing multi-platform brand accounts, crafting engaging content campaigns, and driving community growth across Instagram, TikTok, LinkedIn, and Facebook. I excel at content planning, Meta Business Suite, Meta Ads Manager, email marketing, newsletter coordination, campaign reporting, A/B testing, and analytics-driven optimization, with a focus on delivering measurable results and authentic brand storytelling.…Hi, I’m Adaobi Unigwe, a Social Media Manager and Marketing Professional based in Lagos. I specialize in managing multi-platform brand accounts, crafting engaging content campaigns, and driving community growth across Instagram, TikTok, LinkedIn, and Facebook. I excel at content planning, Meta Business Suite, Meta Ads Manager, email marketing, newsletter coordination, campaign reporting, A/B testing, and analytics-driven optimization, with a focus on delivering measurable results and authentic brand storytelling.

Available to hire

Hi, I’m Adaobi Unigwe, a Social Media Manager and Marketing Professional based in Lagos. I specialize in managing multi-platform brand accounts, crafting engaging content campaigns, and driving community growth across Instagram, TikTok, LinkedIn, and Facebook.

I excel at content planning, Meta Business Suite, Meta Ads Manager, email marketing, newsletter coordination, campaign reporting, A/B testing, and analytics-driven optimization, with a focus on delivering measurable results and authentic brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Wellness Business Developer at TMB Coaching and Wellness Services

January 1, 2025 - Present

Manage digital brand growth, audience engagement, and content marketing initiatives across multiple social media platforms. Collaborate with the Founder to execute content strategies, lead generation efforts, and audience nurturing campaigns that support brand visibility and business growth. Develop multi-platform content strategies (Instagram, LinkedIn, TikTok, YouTube) and repurpose books, courses, retreats, and workshops into shareable digital content that reflects the brand’s values. Engage with leads via social media, email, and WhatsApp to guide prospects through the sales funnel. Track engagement and conversion metrics to refine content and sales strategies. Achieved a follower conversion rate of 10% from a short ad campaign and increased reach by 30% through newsletters and audience campaigns.

Social Media Manager at Pronard Design Limited

February 1, 2025 - June 1, 2025

Managed social media operations and content execution across Instagram and TikTok. Focused on content planning, audience growth, engagement optimization, and data-driven performance tracking. Led monthly content calendars, scheduled posts using Meta Business Suite, and contributed to a 25% increase in followers with a 30% rise in engagement. Supported campaign execution through coordinated content planning and analytics.

Support Brand Manager at Nigerian Breweries Plc

January 1, 2024 - January 1, 2025

Supported marketing campaigns, activations, and brand communications for large-scale consumer campaigns. Assisted in campaign coordination, analytics reporting, vendor management, and promotional activities to improve brand visibility and performance. Contributed to activations attended by 5,000+ participants, boosting brand awareness by 15%. Delivered weekly brand performance analytics to improve ROI by 20%. Managed vendor communications, schedules, and administrative tasks; assisted in brief packaging, design approvals, and budget tracking.