Available to hire
I am an Art Director with 10+ years of experience in multimedia design, event branding, and print/digital campaigns. I thrive on turning concepts into cohesive, high-impact visuals that tell compelling brand stories across print, digital, and experiential platforms.
I excel at leading teams from ideation to execution, aligning work with brand strategy, and delivering creative solutions for global brands. I enjoy collaborating with clients, guiding design direction, and staying ahead of trends through continuous learning.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Art Director at Dubai World Trade Centre (DWTC)
September 1, 2024 - November 3, 2025Creative Direction across advertising, events, and exhibitions; leading print and digital design, branding, and cross-platform campaign execution; guiding team output and ensuring brand consistency with innovative visuals.
Art Director at Elixir Group
November 1, 2023 - November 1, 2023Creative Direction | Print & Digital Graphic Design | Branding & Packaging; Brand creation, extension & reinvention; Visual Identity Development; storytelling and cross-platform campaigns.
Digital Art Director at FastSigns
November 1, 2023 - November 1, 2023Digital art direction for signage and advertising materials; graphic design for events and branding; UI/UX-oriented design for digital assets; team leadership to ensure brand consistency.
Art Director at Elixir Group
September 1, 2024 - November 19, 2025Lead creative direction for advertising, branding, and experiential campaigns across multiple sectors; oversee concept development, design execution, and asset production; manage cross-functional teams to ensure on-brand visuals and timely delivery.
Senior Graphic Designer at FastSigns
November 1, 2023 - November 1, 2023Led design concepts for signage, branding materials, and digital assets; collaborated with sales and production teams; ensured brand consistency and high-quality output.
Graphic Designer at Argus Advertising
November 1, 2020 - November 1, 2020Created advertising campaigns and branding materials; designed logos, identities, infographics, and print/digital collateral.
Graphic Designer at Levi Strauss & Co
January 1, 2010 - January 1, 2010Graphic designer for branding, packaging, and promotional materials for a global retailer; contributed to visual identity and marketing collateral.
Senior Graphic Designer at Levi Strauss & Co
February 1, 2012 - February 1, 2012Led branding and packaging design; mentored junior designers; collaborated with marketing and product teams.
Art Director at Elixir Group, Dubai, UAE
September 1, 2024 - PresentCreative Direction for advertising and experiential campaigns; responsible for print & digital graphic design, branding & packaging; web & interactive design; UI/UX; typography and editorial design; brand creation and visual identity development; original artwork and color rendering; guidance on AI-assisted design workflows; leading storytelling and cross-platform campaign execution.
Digital Art Director at Elixir Group, Dubai, UAE
September 1, 2021 - November 30, 2023Led graphic design for virtual events and webinars; developed branding concepts for online events; designed print and digital materials (ads, brochures, logos, brand identity, infographics, event branding); produced e-campaigns, social media content, annual reports, and post-event analysis; optimized creative processes for better marketing results.
Senior Graphic Designer at Levi Strauss & Co, Karachi, Pakistan
February 1, 2010 - February 29, 2012Designing print and digital materials including ads, brochures, flyers, logos, brand identity, and infographics; event branding; creating e-campaigns, social media content, annual reports, and post-event analysis; collaborating with cross-functional teams to deliver on-brand communications.
Graphic Designer at Argus Advertising, Karachi, Pakistan
January 1, 2008 - January 31, 2010Contributed to branding, marketing materials, and campaign visuals; delivered high-quality creative solutions aligned with each brand’s identity.
Art Director at FastSigns, Little Rock, Arkansas, USA
January 1, 2012 - November 30, 2020Coordinated signage design, branding and production; oversaw design quality, team workflow, and project deadlines; collaborated with sales and production teams for smooth execution of advertising, events and signage projects.
Art Director at FastSigns
September 1, 2021 - November 30, 2023Creative Direction across signage, print, and digital materials; branding and campaign rollout; lead design teams and ensure brand consistency.
Digital Art Director at Dubai World Trade Centre (DWTC)
September 1, 2021 - November 30, 2023Creative direction for advertising, events and exhibitions; development of visual identities, signage, and digital assets; cross-functional collaboration with sales and production teams.
Art Director at Meeting Minds Experts
January 1, 2012 - November 30, 2020Develop branding and concepts for virtual events and webinars. Lead graphic design projects from concept to delivery, collaborating with clients to meet creative goals and deadlines. Design print and digital materials including ads, brochures, logos, brand identity, infographics, and event branding. Create e-campaigns, social content, annual reports, and post-event analysis. Refine creative processes to boost marketing results.
Senior Graphic Designer at Argus Advertising
February 1, 2010 - February 29, 2012Supported design team in advertising campaigns, branding, layouts, and print materials.
Graphic Designer at Levi Strauss & Co
January 1, 2008 - January 31, 2010Designed graphics for apparel campaigns; collaborated with marketing and product teams to develop visual assets.
Digital Art Director at Elixir Group
September 1, 2021 - November 30, 2023Creative Direction | Print & Digital Graphic Design | Branding & Packaging • Web & Interactive Design | UI/UX | Typography & Editorial Design • Brand Creation, Extension & Reinvention • Visual Identity Development • Original Artwork • Photorealistic Illustration • Color Correction & Rendering • Visual Communication • Advertising Campaigns • Infographics • AI-Enhanced Design Workflows.
Senior Graphic Designer at Argus Advertising
January 1, 2012 - November 1, 2020Led design teams on branding, marketing materials and campaigns; contributed to visual identity development; managed project timelines; collaborated with sales and production teams to ensure quality and consistency across client work.
Freelance Graphic Designer at Self-Employed / Freelance
January 1, 2008 - January 1, 2010Contributed to branding, marketing materials, and campaign visuals for brands including TEDx, Al Zahrawi Medical, Core Health, McDonald’s, Hub Leathers, Sunsilk, Shell, Aga Khan University Hospital, QMobile, TAMCO Petroleum, Walmart, and Pepsi. Delivered high-quality creative solutions aligned with each brand’s identity.
Education
Diploma in Advance Graphic Design at Shaw Academy, Dubai
January 1, 2018 - November 3, 2025Bachelor of Arts in Graphic Design at University of Karachi
January 1, 2007 - November 3, 2025Diploma in Advance Graphic Design at Shaw Academy, Dubai
January 1, 2018 - November 19, 2025Bachelor of Arts in Graphic Design at University of Karachi, Pakistan
January 1, 2007 - November 19, 2025Bachelor of Arts in Graphic Design at University of Karachi, Pakistan
January 1, 2007 - December 31, 2007Diploma in Advance Graphic Design at Shaw Academy, Dubai
January 1, 2018 - December 31, 2018Diploma in Advanced Graphic Design at Shaw Academy, Dubai
January 1, 2018 - January 23, 2026Bachelor of Arts in Graphic Design at University of Karachi, Pakistan
January 1, 2007 - January 23, 2026Diploma in Advance Graphic Design at Shaw Academy, Dubai
January 11, 2030 - January 1, 2018Bachelor of Arts in Graphic Design at University of Karachi, Pakistan
January 1, 2007 - January 23, 2026Qualifications
Category Best Graphic Designer – UAE (J Jubilee Arts 2019)
January 1, 2019 - January 1, 2019Best Graphic Design/Print Media - UAE Award (International Arts Festival Jubilee Arts)
December 1, 2018 - December 1, 2018Category Best Graphic Designer – UAE (Jubilee Arts 2019)
January 1, 2019 - January 23, 2026Best Graphic Design/Print Media - UAE award (International Arts Festival Jubilee Arts) for The Richest Poor Man – Abdul Sattar Edhi project
December 1, 2018 - January 23, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Real Estate & Construction, Retail, Other, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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