House of Chess (HOC) is a luxury perfume brand inspired by the timeless strategy and elegance of the chessboard. The brand sought a complete identity system and go-to-market foundation that would embody sophistication, exclusivity, and storytelling depth.

TwelveX Creative was engaged to build the brand from the ground up—from conceptual positioning to design execution. We developed the brand identity, packaging system, and communication guidelines, ensuring every detail reflected luxury standards. Each fragrance, such as The Bishop and The Pawn, was designed to capture the duality of power and refinement, using chess as a metaphor for decision, status, and character.

The work included:

Logo & Visual Identity → minimal yet bold, adaptable across packaging, print, and digital.

Packaging Design → premium glass bottle renders and box designs with chess-inspired finishes.

E-commerce Website → crafted to merge storytelling with seamless shopping, optimized for conversion.

Marketing Campaign Concepts → luxury ad storyboards, lifestyle mockups, and launch teasers positioning HOC alongside global fragrance houses.

Brand Guide Development → typography, colors, tone of voice, and partner branding rules to maintain consistency as the brand scales.

The result is a cohesive luxury ecosystem where fragrance, narrative, and design converge, elevating House of Chess as a new contender in the global luxury perfume industry.

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Spiked is a bold, youth-driven energy drink brand designed to capture attention in a highly competitive beverage market. I was tasked on the team with building the brand identity, packaging system, and marketing foundation that would help Spiked stand out as more than just another drink on the shelf.

We developed a distinctive brand language edgy, vibrant, and unapologetically bold—to resonate with the brand’s target audience of young adults, athletes, and nightlife enthusiasts. From logo design and packaging visuals to social media direction and campaign concepts, every element was crafted to communicate energy, intensity, and lifestyle appeal.

The work included creating packaging prototypes that balance aesthetic punch with production feasibility, while also building a digital strategy that introduces Spiked as a lifestyle brand rather than just a beverage. The final output positioned Spiked as a high-energy, culturally relevant product, ready to compete in both retail environments and experiential marketing spaces.

Topaz Engineering and Construction approached us to refine their digital identity and strengthen their positioning as a trusted player in Nigeria’s construction sector. Their existing presence did not fully reflect their technical expertise, scale of operations, or the premium quality of their engineering services.

My work focused on creating a modern, functional, and professional brand system that could instill confidence in regulators, clients, and partners.

The project involved a visual refresh streamlining the brand’s communication materials, ensuring alignment across digital and print touchpoints, and embedding SEO optimization for better online discoverability. The result is a digital presence that communicates trust, technical expertise, and operational excellence, positioning Topaz as a forward-thinking engineering company ready for larger contracts and stakeholder engagement.

Comprehensive health insurance services focused on creating value centric approach across all its digital platforms to appeal to young and older audiences.
I have seamlessly combined aesthetics and user experience, ensuring the design is not just visually pleasing but also intuitively functional, resulting in a delightful user journey. Every element and detail was purposefully crafted to enhance user interaction, making the journey thoroughly enjoyable. I developed the website using wordpress elementor.

TAG Africa is established to identify, verify people or projects to receive grants & support from agencies or donors. The brand mission is to create a brand identity, that communicates the TAG Africa brand mission and values. TAG Africa needs an identity bold and distinctive enough to communicate with its target market/audience. I have created a modern, bold, distinctive, simplified and memorable brand identity to suit this purpose.