Full-stack CRO strategist and Shopify developer with 3+ years building and optimizing high-converting DTC eCommerce stores. I combine deep Shopify technical execution (Liquid, theme builds, custom cart drawers, PDP rebuilds, AJAX cart) with rigorous conversion strategy using A/B testing, ICE-scored audits, funnel diagnostics, and landing page optimization. I’ve contributed directly to major revenue lifts (including $3M attributed to CRO over 6 months at Crowned Skin and $325K additional revenue for paid landing pages). I’m currently building ClarityIQ, an AI-powered Microsoft Clarity-to-CRO signal dashboard that surfaces friction patterns and helps generate ranked CRO hypotheses.…Full-stack CRO strategist and Shopify developer with 3+ years building and optimizing high-converting DTC eCommerce stores. I combine deep Shopify technical execution (Liquid, theme builds, custom cart drawers, PDP rebuilds, AJAX cart) with rigorous conversion strategy using A/B testing, ICE-scored audits, funnel diagnostics, and landing page optimization. I’ve contributed directly to major revenue lifts (including $3M attributed to CRO over 6 months at Crowned Skin and $325K additional revenue for paid landing pages). I’m currently building ClarityIQ, an AI-powered Microsoft Clarity-to-CRO signal dashboard that surfaces friction patterns and helps generate ranked CRO hypotheses.WWWW…