Adele Lindsay

A lead content producer, editor, publisher, image researcher and content strategist

Writing and optimising editorial content across B2B and B2C Led a team on a large-scale project focused on writing, editing (copy & imagery) and optimising travel inspiration articles

Leading content strategy, copywriting and project managing multi-channel marketing campaigns across the website, UX/UI, email & pop-up (CRM), social, influencers, SEM / paid alignment and addressing the full marketing funnel SEO content project management across multiple territories and across many team functions, including teaching SEO skills to the wider teams as well as managing an SEO content agency and the SEO budget​ Regularly reporting across key metrics to analyse the performance of marketing campaigns, and to inform the development of the platform across technology and customer experience​ Negotiated partnership deals and commission rate increases with brands including ASOS, Apple and Lookfantastic​ Led a localisation project that encompassed the whole website​ Within 5 months: doubled Monthly Active Buyers, improved Bounce Rate by 12%, increased Organic Pageviews by +480%, Impressions by +475%, Clicks by +250% and Organic Sessions by +520%