Hi, I’m Adele Lindsay. I’m a hardworking, conscientious content strategist and SEO specialist who thrives at the intersection of technical and creative work. I’m passionate about building effective content programs across editorial, product and marketing, and I’m always eager to learn new skills and explore different cultures. My experience spans leading content strategy, copywriting, SEO, campaign management, data analysis and project management. I’ve coordinated cross-functional teams and international collaborators to drive performance, mentor colleagues, and deliver data-driven results across multiple markets and platforms.…

Adele Lindsay

Hi, I’m Adele Lindsay. I’m a hardworking, conscientious content strategist and SEO specialist who thrives at the intersection of technical and creative work. I’m passionate about building effective content programs across editorial, product and marketing, and I’m always eager to learn new skills and explore different cultures. My experience spans leading content strategy, copywriting, SEO, campaign management, data analysis and project management. I’ve coordinated cross-functional teams and international collaborators to drive performance, mentor colleagues, and deliver data-driven results across multiple markets and platforms.…

Available to hire

Hi, I’m Adele Lindsay. I’m a hardworking, conscientious content strategist and SEO specialist who thrives at the intersection of technical and creative work. I’m passionate about building effective content programs across editorial, product and marketing, and I’m always eager to learn new skills and explore different cultures.

My experience spans leading content strategy, copywriting, SEO, campaign management, data analysis and project management. I’ve coordinated cross-functional teams and international collaborators to drive performance, mentor colleagues, and deliver data-driven results across multiple markets and platforms.

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Language

English
Fluent
German
Beginner

Work Experience

Freelance Writer, Editor, SEO at GetYourGuide
August 1, 2024 - Present
Lead Editor and Publisher at Peerspace
June 1, 2025 - Present
A lead content producer, editor, publisher, image researcher and content strategist
Content & Marketing Manager, UK at Rakuten Europe
July 1, 2022 - July 31, 2024
Leading content strategy, copywriting and project managing multi-channel marketing campaigns across the website, UX/UI, email & pop-up (CRM), social, influencers, SEM / paid alignment and addressing the full marketing funnel SEO content project management across multiple territories and across many team functions, including teaching SEO skills to the wider teams as well as managing an SEO content agency and the SEO budget​ Regularly reporting across key metrics to analyse the performance of marketing campaigns, and to inform the development of the platform across technology and customer experience​ Negotiated partnership deals and commission rate increases with brands including ASOS, Apple and Lookfantastic​ Led a localisation project that encompassed the whole website​ Within 5 months: doubled Monthly Active Buyers, improved Bounce Rate by 12%, increased Organic Pageviews by +480%, Impressions by +475%, Clicks by +250% and Organic Sessions by +520%
Head of Editorial SEO at Ringier AG
December 1, 2020 - July 1, 2022
Leading SEO content strategy for editorial content globally, with a focus on classifieds, news and lifestyle brands​ Project Managing: Liaising with teams and stakeholders, writing & executing detailed strategy tests to validate approaches across - content auditing, content planning, copywriting, content optimizing, retiring content & supporting migrations​ Management responsibilities, including setting targets, ongoing mentorship as well as day-to-day line management​ Research and sharing innovations and strategies through workshops and creating training courses to transfer knowledge​ Contributing to global marketing tactical plan​ Key Results: Conducted an evergreen content test, which drove a 32% uplift in Organic Sessions, and ran a content removal test leading to a 14% uplift in Organic Sessions
Audience Growth, Glamour Magazine at Condé Nast Britain
June 1, 2020 - December 31, 2020
Content strategy creation & execution of data-driven growth tactics to increase readership, video views and social engagement on a 24/7 schedule of content, while leading the GLAMOUR team’s SEO efforts ​ Leading regular data analysis of glamourmagazine.co.uk articles, feeding back to the Editor to optimise existing content and future output​ Working in the newsroom and acting as the editorial team’s eyes and ears on social, SEO and all analytics platforms, alerting the team to breaking events, trending topics and feeding into the editorial workflow to maximise traffic ​ Owning the forward-planning process through the curation and expansion of our data-aware calendar of seasonal topics for both audience development and commercial gain, across fashion, beauty, lifestyle, entertainment and more​ Working in close partnership with the Affiliates lead to ensure the consistent high-ranking of key commerce articles, maximising revenue​ Tracking of all key performance metrics; building daily, weekly & monthly reports in addition to ad hoc investigations
Freelance SEO Specialist/Account Manager at Mindshare – SEO Account Manager, iProspect – SEO Account Manager, Agenda21 – SEO Specialist
July 15, 2019 - April 30, 2020
Account managing across multiple international markets Designing and automising templates for deliverables including creating report templates Managing and QA’ing deliverables across multiple markets including keyword research, content gap analyses, competitor analyses, backlink analyses and landing page optimisations (including UX) In depth data analyses e.g. post migration and post OOH campaigns, keyword mapping, meta data, copy optimisations, migration redirects support, competitor benchmarking, internal link optimisations, page auditing, structured data reviews & content calendar creation Management responsibilities
Digital Marketer - SEO Specialist at the7stars
July 1, 2016 - July 14, 2019
Account managing across a range of industries including art & entertainment, food, fashion, gaming, and motoring Pitching for new business Copywriting across blog posts and landing pages for clients including Nintendo, Baking Mad, Suzuki and ArtFund Data-led trend research & analysis to create optimised blog & content calendars including recipe trends for Baking Mad, and spotting the potential for vegan content, resulting in a 2,000% increase in impressions YoY Providing social media & blogger best practice guidelines for clients including Iceland Content gap analyses and strategies (also aligning strategies with PPC) - Spotting the potential for a glossary section for Baking Mad to include baking and ingredient evergreen content YouTube best practice - ran a tutorial for Baking Mad which led to a 350% uplift in video impressions Keyword research, site auditing, competitor auditing, backlink auditing and writing optimised meta data Monthly Reporting
Digital Marketing Intern at Digivate
April 1, 2016 - June 30, 2016
Working across a variety of companies, including retail, travel, telecommunications, and B2B services Copywriting: blogs, website landing pages and product information Writing optimised meta titles, meta descriptions, H1s, URLs, keyword research, site auditing, link building research, blogger outreach, PPC keyword research and adcopy writing
Film Producer's Assistant and Distribution Assistant Roles at Studiocanal, Newscope Films, Rainmark Films
February 1, 2008 - March 31, 2016
Collating in-cinema release strategies and release plans, coordinating across Marketing, Digital, PR, Sales, Legal and Finance Collating and distributing pre and post-opening reports, liaising across departments Responsible for the complete legal paperwork delivery of a feature film Development responsibilities, including reading scripts, writing reports and research Complete pre-production support to 2 producers on a feature film as well as support during the shoot and post-production A TV mini-series treatment that I wrote was used to successfully bring onboard a writer and to seek funding
Freelance Fashion Journalism Assistant at Various Magazines
April 1, 2005 - January 31, 2008
Gaining industry knowledge while at magazines including InStyle, Marie Claire, ID Magazine, Grazia and Harper's Bazaar​ Researching articles, coordinating shoots, creating ideas for articles, assisting with the management of the fashion departments
Freelancer SEO, Content Writer & Editor at PeerSpace
August 1, 2024 - Present
Lead content producer, editor, publisher, image researcher and SEO content strategist for an international event space booking platform.
SEO Editor at GetYourGuide
August 1, 2024 - Present
Wrote and optimised content across B2B and B2C; led a team on a large-scale project focused on writing, editing (copy & imagery) and optimising travel inspiration articles.
Content & Marketing Manager at Rakuten
July 1, 2022 - July 1, 2024
Leading content strategy, copywriting and project managing multi-channel marketing campaigns across the website, UX/UI, email & pop-up (CRM), social, influencers, SEM/paid alignment and addressing the full marketing funnel. SEO content project management across territories; taught SEO skills to wider teams; managed an SEO agency and budget; localised the whole website; reported on key metrics; negotiated partnerships with brands like ASOS, Apple and Lookfantastic; delivered significant performance uplifts.
Head of Editorial SEO at Ringier
December 1, 2020 - June 1, 2022
Led SEO content strategy for editorial content globally, focusing on classifieds, news and lifestyle brands; project managed cross-team workstreams; mentored staff; created training courses; drove evergreen content improvements.
Audience Growth at Glamour Magazine (Condé Nast Britain)
June 1, 2020 - December 1, 2020
Content strategy and data-driven growth initiatives to increase readership, video views and social engagement; led SEO efforts; performed regular data analysis to optimise output; managed forward-planning and calendar of seasonal topics.
SEO Specialist / Account Manager at Mindshare / iProspect / Agenda21
July 1, 2019 - April 1, 2020
Contract SEO work across multiple international brands; account management; template automation; keyword research, content gap analyses, backlink analyses, landing page optimisations, post-migration and post-campaign analyses; cross-market QA and coordination.
SEO Specialist at The7Stars
June 1, 2016 - July 1, 2019
Account management across a range of industries; data-led trend research; content calendar development; SEO-focused optimizations and reporting.
Film Producer’s Assistant & Distribution Assistant at StudioCanal / narod/ Rainmark Films / Nscope Films
February 1, 2008 - March 1, 2016
Supported pre- and post-production; compiled release strategies and reports; handled distribution paperwork and cross-department coordination.
Fashion Assistant at Various Fashion Magazines
April 1, 2005 - January 1, 2008
Assisted across fashion departments; coordinated shoots; contributed ideas for articles and supported editorial workflows.

Education

BA (hons) at King's College London
September 1, 2001 - July 30, 2004
American History and Literature
Postgraduate Certificate at University of the Arts
September 1, 2004 - July 30, 2005
Fashion & Lifestyle Journalism
Postgraduate Certificate in Fashion & Lifestyle Journalism at London College of Fashion, University of the Arts London
January 11, 2030 - December 18, 2025
BA (Hons) American History & Literature at King’s College London, University of London
January 11, 2030 - December 18, 2025

Qualifications

Postgraduate Certificate in Fashion & Lifestyle Journalism
January 11, 2030 - December 18, 2025
BA (Hons) American History & Literature
January 11, 2030 - December 18, 2025

Industry Experience

Media & Entertainment, Retail, Computers & Electronics, Consumer Goods, Travel & Hospitality, Software & Internet, Professional Services