Elevate Your Brand and Performance Marketing with Expert Digital Marketing Advice Ready to Transform Your Digital Marketing? Join the ranks of savvy brands that have unlocked their digital potential! Let's collaborate to create solutions tailored just for you. I bring 12 years of experience in digital marketing strategy, planning, and execution within a media agency environment. My primary focus is optimizing your digital marketing performance through account audits, strategy and tactic reviews, and ensuring a strong return on investment for your brand. D2C and B2B (& ABM) experience. As the digital landscape evolves with data privacy concerns and the rise of AI, I'm passionate about leading my clients through this change. My Digital Expertise: ✓ Social Media Management (LinkedIn & Meta): Engage and grow your audience with tailored social media strategies that align with your brand’s voice and goals. ✓ Paid Search (Google and Bing Ads): Drive targeted traffic, maximize reach, and enhance visibility with expertly managed Google Ads campaigns. ✓ Programmatic Display, video & CTV Ads: Elevate your Brand presence and reach larger audiences at a cheaper cost. ✓ Google Analytics & Google Tag Manager: Gain deep insights into your audience’s behavior and optimize your marketing efforts for better ROI. Proven Success Across Diverse Industries: - B2B (SaaS, Tech, ABM) - Retail (Brands & e-commerce) - Travel & Hospitality - Government - Insurance - Not-for-profits Innovative and Results-Driven I’m passionate about staying at the forefront of digital trends and continuously exploring innovative ideas to keep your brand ahead of the curve. With a keen eye on the latest developments, I ensure every campaign is fresh, relevant, and effective. I’m also actively leveraging AI to elevate productivity, research, and creativity within the media landscape. From using AI tools to uncover deeper consumer insights and trends, to streamlining workflows and enhancing content ideation — I see AI as a powerful partner in delivering smarter, faster, and more impactful campaigns. Contact me today to discuss how we can elevate your brand’s digital strategy and drive unparalleled growth. less…

Adele Todd

Elevate Your Brand and Performance Marketing with Expert Digital Marketing Advice Ready to Transform Your Digital Marketing? Join the ranks of savvy brands that have unlocked their digital potential! Let's collaborate to create solutions tailored just for you. I bring 12 years of experience in digital marketing strategy, planning, and execution within a media agency environment. My primary focus is optimizing your digital marketing performance through account audits, strategy and tactic reviews, and ensuring a strong return on investment for your brand. D2C and B2B (& ABM) experience. As the digital landscape evolves with data privacy concerns and the rise of AI, I'm passionate about leading my clients through this change. My Digital Expertise: ✓ Social Media Management (LinkedIn & Meta): Engage and grow your audience with tailored social media strategies that align with your brand’s voice and goals. ✓ Paid Search (Google and Bing Ads): Drive targeted traffic, maximize reach, and enhance visibility with expertly managed Google Ads campaigns. ✓ Programmatic Display, video & CTV Ads: Elevate your Brand presence and reach larger audiences at a cheaper cost. ✓ Google Analytics & Google Tag Manager: Gain deep insights into your audience’s behavior and optimize your marketing efforts for better ROI. Proven Success Across Diverse Industries: - B2B (SaaS, Tech, ABM) - Retail (Brands & e-commerce) - Travel & Hospitality - Government - Insurance - Not-for-profits Innovative and Results-Driven I’m passionate about staying at the forefront of digital trends and continuously exploring innovative ideas to keep your brand ahead of the curve. With a keen eye on the latest developments, I ensure every campaign is fresh, relevant, and effective. I’m also actively leveraging AI to elevate productivity, research, and creativity within the media landscape. From using AI tools to uncover deeper consumer insights and trends, to streamlining workflows and enhancing content ideation — I see AI as a powerful partner in delivering smarter, faster, and more impactful campaigns. Contact me today to discuss how we can elevate your brand’s digital strategy and drive unparalleled growth. less…

Available to hire

Elevate Your Brand and Performance Marketing with Expert Digital Marketing Advice

Ready to Transform Your Digital Marketing?
Join the ranks of savvy brands that have unlocked their digital potential! Let’s collaborate to create solutions tailored just for you.

I bring 12 years of experience in digital marketing strategy, planning, and execution within a media agency environment. My primary focus is optimizing your digital marketing performance through account audits, strategy and tactic reviews, and ensuring a strong return on investment for your brand. D2C and B2B (& ABM) experience.

As the digital landscape evolves with data privacy concerns and the rise of AI, I’m passionate about leading my clients through this change.

My Digital Expertise:

✓ Social Media Management (LinkedIn & Meta): Engage and grow your audience with tailored social media strategies that align with your brand’s voice and goals.

✓ Paid Search (Google and Bing Ads): Drive targeted traffic, maximize reach, and enhance visibility with expertly managed Google Ads campaigns.

✓ Programmatic Display, video & CTV Ads: Elevate your Brand presence and reach larger audiences at a cheaper cost.

✓ Google Analytics & Google Tag Manager: Gain deep insights into your audience’s behavior and optimize your marketing efforts for better ROI.

Proven Success Across Diverse Industries:

  • B2B (SaaS, Tech, ABM)
  • Retail (Brands & e-commerce)
  • Travel & Hospitality
  • Government
  • Insurance
  • Not-for-profits

Innovative and Results-Driven

I’m passionate about staying at the forefront of digital trends and continuously exploring innovative ideas to keep your brand ahead of the curve. With a keen eye on the latest developments, I ensure every campaign is fresh, relevant, and effective.

I’m also actively leveraging AI to elevate productivity, research, and creativity within the media landscape. From using AI tools to uncover deeper consumer insights and trends, to streamlining workflows and enhancing content ideation — I see AI as a powerful partner in delivering smarter, faster, and more impactful campaigns.

Contact me today to discuss how we can elevate your brand’s digital strategy and drive unparalleled growth.
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Language

English
Fluent

Work Experience

Head of Paid Media at Somebody Digital
August 1, 2022 - Present
Lead the strategic direction and optimization of digital marketing channels (Google Ads, Microsoft Ads, Meta, LinkedIn, Display, Programmatic, DOOH) across clients, coordinating a cross-functional team of 15 media specialists in a hybrid/remote environment. Led AI-driven tool integration to improve audience insights, testing, and efficiency; translated client goals into high-impact campaigns and owned budget management and ROI.
Digital Marketing Manager at Somebody Digital
January 1, 2020 - August 1, 2022
Daily campaign management across core channels (Google Ads, Microsoft Ads, Meta, LinkedIn, Display, Programmatic, DOOH); end-to-end planning and reporting. Experience across DTC and B2B brands, delivering scalable campaigns.
Digital Account Executive at Nunn Media
January 1, 2019 - June 1, 2019
Responsible for the day-to-day running of client accounts across digital channels; planning and implementing lead-generation campaigns for brands including JB Hi‑Fi, Jenny Craig, Simply Energy, and Britax.
Account Executive at Republic of Media
May 1, 2014 - September 1, 2017
Multimedia planning and buying across Digital (social, SEM, video), Display and mobile; responsible for day-to-day campaign management and large-scale campaigns for national brands and government clients.

Education

Bachelor of Science, International Management with American Business Studies at University of Manchester - Manchester Business School
January 1, 2007 - January 1, 2011
Business and Management at Arizona State University, W.P. Carey School of Business
January 1, 2009 - January 1, 2010
Digital Marketing at Squared Online
January 1, 2014 - January 1, 2015
Strategic Digital Advertising Training at Independent / Self-Study
January 11, 2030 - December 2, 2025

Qualifications

Google Certifications
January 11, 2030 - December 2, 2025
ABM Certification Foundation Course
January 11, 2030 - December 2, 2025
IPA Foundation Certificate
January 11, 2030 - December 2, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail
    paper Optimizing for Healthcare’s Seasonal Booking Changes

    The Challenge:
    Healthcare client operates 210+ care clinics across multiple states in the US.
    Inefficient city-level campaign structure, non-US traffic wasting budget, and
    inability to capitalize on seasonal demand peaks. Mobile-first users (82%)
    needed better targeting, and search visibility was fragmented.

    The Solution:

    Data Driven Approach Using Ai Data Analysis - Data processing - 70% time saving
    Seasonal budgeting agility utilising ai data analysis, state-based restructure,
    mobile-first targeting (82% users), and service-based ad optimization

    Dynamic Creative - Creative capabilities
    More responsive ad creative strategy, leveraging personalized ad copy, with A/B testing to increase engagement rates.

    Brand Integration - Full Funnel Attribution
    Bridged the gap between Brand and Performance Marketing, utilizing influential
    campaigns to boost bottom-line outcomes.

    The Results:
    +31% Bookings
    -11.2% in ROAS (4.2)

    paper Cloud Computing Success Story : Volume Without Value

    The Challenge:
    Low CVR of 1.11% and high cost-per-customer of €3,432 meant the client
    needed to shift from maximizing trial volume to driving high-quality,
    commercially viable customer acquisition

    The Solution:
    Data Analysis - 6 Audits
    Market, geographic, keyword, landing page, campaign performance, and CRM
    analysis to identify high-intent audiences

    Account Restructure - 18 → 9
    Consolidated fragmented campaigns to leverage ai algorithms, introduced
    market-based tiering, refined keyword groupings for better data density

    Optimization - +45.5%
    Smart bidding experiments, high-intent keyword targeting, messaging refinement
    using AI aided ad testing, and landing page CRO improvements

    The Results:
    +256% Conversion-rate improvement (1.21% → 4.31%)-69%

    -69% cost-per-customer reduction (€3,432 → €1,061)

    +60.3% ROI