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I’m a seasoned social media manager with 10+ years of experience building online communities, executing compelling content strategies, and driving engagement across multiple platforms. I excel at developing content calendars, scheduling posts, and crafting campaigns that amplify events and organizational initiatives. My work spans high-profile projects for global events, public health initiatives, and emergency services, and I thrive in fast-paced, collaborative environments. I’m proficient with tools like Hootsuite, Sprout Social, and Canva, and I translate analytics into actionable strategy. In addition to my professional roles, I volunteer as Global Social Media Director with IABC/BC to grow brand presence and strengthen member engagement in nonprofit settings.…I’m a seasoned social media manager with 10+ years of experience building online communities, executing compelling content strategies, and driving engagement across multiple platforms. I excel at developing content calendars, scheduling posts, and crafting campaigns that amplify events and organizational initiatives. My work spans high-profile projects for global events, public health initiatives, and emergency services, and I thrive in fast-paced, collaborative environments. I’m proficient with tools like Hootsuite, Sprout Social, and Canva, and I translate analytics into actionable strategy. In addition to my professional roles, I volunteer as Global Social Media Director with IABC/BC to grow brand presence and strengthen member engagement in nonprofit settings.

Adetona

Social Media Freelancer, Social Media Manager, Content Creator, +3

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I’m a seasoned social media manager with 10+ years of experience building online communities, executing compelling content strategies, and driving engagement across multiple platforms. I excel at developing content calendars, scheduling posts, and crafting campaigns that amplify events and organizational initiatives. My work spans high-profile projects for global events, public health initiatives, and emergency services, and I thrive in fast-paced, collaborative environments. I’m proficient with tools like Hootsuite, Sprout Social, and Canva, and I translate analytics into actionable strategy. In addition to my professional roles, I volunteer as Global Social Media Director with IABC/BC to grow brand presence and strengthen member engagement in nonprofit settings.…I’m a seasoned social media manager with 10+ years of experience building online communities, executing compelling content strategies, and driving engagement across multiple platforms. I excel at developing content calendars, scheduling posts, and crafting campaigns that amplify events and organizational initiatives. My work spans high-profile projects for global events, public health initiatives, and emergency services, and I thrive in fast-paced, collaborative environments. I’m proficient with tools like Hootsuite, Sprout Social, and Canva, and I translate analytics into actionable strategy. In addition to my professional roles, I volunteer as Global Social Media Director with IABC/BC to grow brand presence and strengthen member engagement in nonprofit settings.

Available to hire

I’m a seasoned social media manager with 10+ years of experience building online communities, executing compelling content strategies, and driving engagement across multiple platforms. I excel at developing content calendars, scheduling posts, and crafting campaigns that amplify events and organizational initiatives. My work spans high-profile projects for global events, public health initiatives, and emergency services, and I thrive in fast-paced, collaborative environments. I’m proficient with tools like Hootsuite, Sprout Social, and Canva, and I translate analytics into actionable strategy. In addition to my professional roles, I volunteer as Global Social Media Director with IABC/BC to grow brand presence and strengthen member engagement in nonprofit settings.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Communications Strategist at FIFA World Cup 2026 – Vancouver

January 1, 2025 - September 25, 2025

Led social media and communications for the FIFA World Cup 2026 Host City Vancouver: prepared content, media releases, key messages, and responses to media inquiries to support milestone events. Delivered campaign performance and sentiment dashboards to FIFA leadership. Drafted milestone announcements to align the Host City Committee, FIFA ecosystem, provincial partners, and City officials. Coordinated logistics and briefing materials for a major City of Vancouver/Vancouver Police Department media event. Built an active online community by scheduling content on Hootsuite/Sprout Social and engaging fans and partners. Recruited 200 artists for the Host City Poster Campaign in collaboration with internal design teams and FIFA HQ.

Digital Communications Officer – Social Media at Provincial Health Services Authority (PHSA)

December 31, 2023 - September 25, 2025

Amplified health initiatives (e.g., BC Cancer 10-Year Action Plan; Indigenous reproductive health supports) by partnering with program leads on impactful messaging. Collaborated with designers and videographers for campaigns such as Moose Hide Campaign (EDI) and National Nursing Week, strengthening culture and engagement. Conducted a social media audit, established a content calendar and approval process to reduce crisis risk and streamline workflows. Managed channels, mitigated misinformation, and supported response efforts during the BC Women’s Hospital viral tweet incident. Created and scheduled weekly content to maintain a consistent presence.

Specialist, Internal Communications at E-Comm 9-1-1

December 31, 2023 - September 25, 2025

Strengthened employee engagement by developing an internal communications plan for the Accidental Calls Campaign and related events. Boosted staff morale during Employee Awareness Week by drafting CEO correspondence that drew strong responses from police chiefs. Monitored daily media coverage with Meltwater to flag potential issues, aiding leadership decisions. Increased newsletter readership by applying analytics to audience behavior insights to guide content development. Built awareness of accidental call prevention by supporting the internal campaign and events.

Internal Communications at Landmark Media

December 31, 2022 - September 25, 2025

Developed and delivered internal communications to support organizational initiatives, employee engagement, and staff alignment. Managed organizational social media channels by creating and scheduling content that supported brand visibility and employee campaigns.

Global Social Media Director (Volunteer) at International Association of Business Communicators – BC Chapter (IABC/BC)

April 28, 2025 - Present

Volunteer leadership role overseeing global social media, aimed at growing brand presence and strengthening member engagement in nonprofit settings.