I'm a performance marketing specialist with 5+ years of experience leading multi-million pound acquisition campaigns across Paid Search, Programmatic, and Paid Social. I currently drive global paid media activation for HSBC and Kimberly Clark across UK, Singapore, Hong Kong, and India, focusing on full-funnel optimization, data-driven decision making, and regulatory compliance. I blend commercial rigor with structured testing to scale customer growth while ensuring platform and regulatory compliance. I collaborate closely with creative and analytics teams to run test-and-learn roadmaps and translate performance data into actionable business growth.…

Adewale Ibrahim

I'm a performance marketing specialist with 5+ years of experience leading multi-million pound acquisition campaigns across Paid Search, Programmatic, and Paid Social. I currently drive global paid media activation for HSBC and Kimberly Clark across UK, Singapore, Hong Kong, and India, focusing on full-funnel optimization, data-driven decision making, and regulatory compliance. I blend commercial rigor with structured testing to scale customer growth while ensuring platform and regulatory compliance. I collaborate closely with creative and analytics teams to run test-and-learn roadmaps and translate performance data into actionable business growth.…

Available to hire

I’m a performance marketing specialist with 5+ years of experience leading multi-million pound acquisition campaigns across Paid Search, Programmatic, and Paid Social. I currently drive global paid media activation for HSBC and Kimberly Clark across UK, Singapore, Hong Kong, and India, focusing on full-funnel optimization, data-driven decision making, and regulatory compliance.

I blend commercial rigor with structured testing to scale customer growth while ensuring platform and regulatory compliance. I collaborate closely with creative and analytics teams to run test-and-learn roadmaps and translate performance data into actionable business growth.

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Skills

Experience Level

Google Ads
Expert
Facebook Ads
Expert
GA4
Expert
SEO
Expert
Email Marketing
Intermediate
Looker Studio
Intermediate
HubSpot
Intermediate

Language

English
Fluent

Work Experience

Senior Digital Manager at PhD Global
December 1, 2022 - Present
Lead global paid media activation for HSBC & Kimberly Clark across UK, Singapore, Hong Kong, and India; manage £10m+ annual acquisition budgets; drive full-funnel campaigns from awareness to funded accounts; implement test-and-learn CRO framework; ensure regulatory and platform compliance; build dashboards and governance.
Performance Manager at iProspect (Dentsu)
September 1, 2021 - November 30, 2022
Supported performance marketing campaigns across EM EA with regulated and enterprise clients; managed paid search (SA360), programmatic (DV360) and paid social; led performance reviews, QA, and stakeholder reporting; contributed to two direct reports; oversaw client acquisition outcomes.
Client Solutions Expert at Teleperformance (META Project), EMEA
May 1, 2019 - January 31, 2021
Provided consultative paid media support to advertisers in EMEA, onboarding and platform adoption, analyzed performance and recommended optimizations; collaborated with clients to align platform usage with business objectives.
Lead Generation Specialist at SD SD Prestige, EMEA
August 1, 2018 - May 31, 2019
Planned and executed multi-channel digital campaigns to drive lead generation and customer acquisition; optimized performance via audience testing and creative iteration; produced regular performance reports.

Education

Msc Marketing at University of Lincoln
September 5, 2022 - September 11, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Consumer Goods, Professional Services, Media & Entertainment
    paper Performance Marketing for eCommerce Brand

    Personal care e-commerce brand needed to reduce acquisition costs while scaling lead volume across Google Ads, Meta, and TikTok platforms. Despite strong brand presence, high CPA was limiting growthpotential with monthly budgets of £60-100k.

    � Results at a Glance
    CPA Reduction: 22% (£46 → £35.88)
    Lead Volume Increase: +42% (7,826 → 11,112 leads)
    CTR Improvement: +8%
    Campaign Duration: 6 months
    Budget Managed: £60-100k monthly across platforms

    🚀 Strategic Approach & Execution

    GoogleSearch Optimization

    Bidding Strategy Revolution: Transitioned from manual bidding to automated bidding strategies,
    allowing Google’s machine learning to optimize for conversion efficiency

    Account Structure Overhaul: Consolidated ad groups for better performance tracking and budget
    allocation, eliminating keyword cannibalization

    Search Term Mining: Comprehensive review of search query reports to identify and implement
    negative keywords, reducing wasted spend on irrelevant traffic

    🏆 Business Impact
    The 22% CPA reduction combined with 42% increase in lead volume delivered significant
    improvement in marketing efficiency, allowing the brand to scale their customer acquisition while
    maintaining profitability targets.

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