Available to hire
Hi, I’m Muhammad Adil Ghani, a strategic and creative communications professional with over 10 years of experience in digital marketing, social media management, and reputation building. I’ve worked internationally across fintech, crypto, payments, and consumer-facing industries, delivering compelling brand narratives that boost visibility and engagement. I enjoy creating content and strategies that resonate with diverse audiences and help brands grow their presence.
Currently, I am a Senior Account Manager at Prestige Communications, working closely with clients to manage campaigns and improve brand perception. I am fluent in English, Urdu, Hindi, and Russian, which allows me to connect and work effectively in various markets. I am passionate about leveraging my skills in social media, PR, and digital marketing to support client success.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Hindi
Fluent
Russian
Advanced
Work Experience
Senior Account Manager at Prestige Communications
April 1, 2025 - PresentKey point of contact between agency and key client (Habib Bank Limited). Managing relationships, overseeing campaigns, and ensuring client satisfaction. Develop and implement reputation management strategies to improve brand perception. Campaign management and overseeing campaign performance. Conducting market research to develop out of the box campaigns. Coordinating with internal teams.
Online Reputation & Support Specialist at SDZ Technologies
February 28, 2025 - July 21, 2025Monitored brand mentions, reviews, and social media conversations to assess public sentiment. Developed and implemented reputation management strategies to improve brand perception. Responded to customer reviews, complaints, and inquiries in a timely and professional manner. Utilized SEO strategies to push positive content and suppress negative search results. Conducted social listening to identify trends, feedback, and potential PR risks. Worked closely with PR, marketing, and customer service teams to align messaging and responses. Managed crisis communication strategies to mitigate potential brand damage. Tracked and analyzed reputation metrics using analytics and monitoring tools. Content and design ideation for different markets / segments.
Social Media Specialist at IQ Option Trading
October 31, 2022 - July 21, 2025Developed and implemented social media strategies to increase brand visibility and engagement. Created, curated, and scheduled compelling content across various social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). Monitored social media trends, competitor activity, and audience behavior to refine content strategies. Analyzed performance metrics using tools like Google Analytics, Meta Business Suite, and Hootsuite to optimize campaigns. Engaged with followers, responded to comments, and managed online communities to build brand loyalty. Collaborated with marketing, design, and content teams to align social media efforts with brand goals.
Customer Support Specialist at IQ Option Trading
August 31, 2015 - July 21, 2025Provided service to IQ Option customers through phone calls, live chats, and emails. Conducted follow ups with customers ensuring all problems are resolved and smooth service across all forums. Guided customers regarding the functioning of the platform and if they had any related queries. Worked as a team with various departments and escalated issues when was necessary. Recorded repetitive issues and reported those to the concerned teams.
Sub Editor and PR Specialist at Synergy Advertising
September 30, 2018 - July 21, 2025Edited and curated engaging content, ensuring alignment with brand voice and audience preferences. Conducted research, fact-checking, and collaborated with designers for seamless storytelling.
Senior Account Manager at Prestige Communications
April 1, 2025 - PresentKey point of contact between agency and key client (Habib Bank Limited). Managing relationships, overseeing campaigns, and ensuring client satisfaction. Develop and implement reputation management strategies to improve brand perception. Campaign Management and overseeing campaign performance. Conducting market research to develop out of the box campaigns. Coordinating with internal teams.
Online Reputation & Support Specialist at SDZ Technologies
February 28, 2025 - July 22, 2025Monitored brand mentions, reviews, and social media conversations to assess public sentiment. Developed and implemented reputation management strategies to improve brand perception. Responded to customer reviews, complaints, and inquiries in a timely and professional manner. Utilized SEO strategies to push positive content and suppress negative search results. Conducted social listening to identify trends, feedback, and potential PR risks. Worked closely with PR, marketing, and customer service teams to align messaging and responses. Managed crisis communication strategies to mitigate potential brand damage. Tracked and analyzed reputation metrics using analytics and monitoring tools. Content and design ideation for different markets/segments.
Social Media Specialist at IQ Option Trading
October 31, 2022 - July 22, 2025Developed and implemented social media strategies to increase brand visibility and engagement. Created, curated, and scheduled compelling content across various social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.). Monitored social media trends, competitor activity, and audience behavior to refine content strategies. Analyzed performance metrics using tools like Google Analytics, Meta Business Suite, and Hootsuite to optimize campaigns. Engaged with followers, responded to comments, and managed online communities to build brand loyalty. Collaborated with marketing, design, and content teams to align social media efforts with brand goals.
Sub Editor and PR Specialist at Synergy Advertising
September 30, 2018 - July 22, 2025Edited and curated engaging content, ensuring alignment with brand voice and audience preferences. Conducted research, fact-checking, and collaborated with designers for seamless storytelling.
Customer Support Specialist at IQ Option Trading
August 31, 2015 - July 22, 2025Provided service to IQ Option customers through phone calls, live chats, and emails. Conducted follow ups with customers ensuring all problems are resolved and smooth service across all forums. Guided customers regarding the functioning of the platform and answered related queries. Worked as a team with various departments and escalated issues when necessary. Recorded repetitive issues and reported those to concerned teams.
Education
Master in International Business Development at Saint Petersburg Polytechnic University
January 1, 2015 - December 31, 2017Bachelors in Mass Communication (Advertising & PR) at University of Karachi
January 1, 2009 - December 31, 2012Master in International Business Development at Saint Petersburg Polytechnic University
January 1, 2015 - December 31, 2017Bachelors in Mass Communication (Advertising & PR) at University of Karachi
January 1, 2009 - December 31, 2012Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Travel & Hospitality, Consumer Goods
Managed end-to-end Instagram presence, including content planning, creation, and publishing. Developed engaging visuals and captions aligned with brand voice, scheduled posts for optimal reach, and monitored performance through analytics. Actively engaged with the community by responding to comments, DMs, and reviews to maintain a positive brand image and boost audience loyalty. Stayed updated on platform trends and implemented strategies to increase reach, engagement, and follower growth.
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