Marketing Executive at Nomad Pizza

Developed and executed brand-led content strategy across Instagram, Facebook & LinkedIn, boosting engagement and reach. Designed integrated campaign roadmaps for launches, product drops & cultural moments. Led influencer collaborations with food & lifestyle creators driving a strong UGC pipeline and brand visibility. Planned and executed digital ad campaigns (Meta suite) to maximize reach and conversions. Drove event-based brand promotions like pop-ups and festivals, integrating online & offline narratives. Analyzed performance metrics to optimize content, ads, and engagement, ensuring ROI-focused campaigns.

Skilled in identifying, negotiating, and managing influencer collaborations, creating UGC-driven campaigns, and delivering strategies that balance creativity with measurable impact.

Account Executive at Oceedee Shoes

Managed influencer partnerships for in-store visits for a leading ice cream brand in India. Responsible for identifying and reaching out to influencers, negotiating collaborations, finalizing agreements, and scheduling store visits. Tracked campaign performance and provided monthly ROI and analytics reports covering reach, engagement, and conversions from influencer activity.

Founder at Crazy For Success Foundation

Drove growth for CREX with minimal tweaks. Built content strategies & campaign decks highlighting insights, creative direction, and measurable results. Coordinated with design, video & copy teams to ensure cohesive storytelling across digital platforms. Strengthened relationships by aligning brand voice & content execution with long-term goals.

Digital Communication Intern at Oceedee Shoes

Drove marketing efforts for Triverse Advertising. Worked with internal teams to create materials matching clients' ATL & BTL campaigns. Increased brand exposure through well-planned social media and influencer initiatives. Crafted product stories elevating brand messaging on packaging. Successfully launched and expanded a food delivery platform targeting Tier 3 cities in India, overseeing operations in 5 locations. Developed and implemented a thorough strategy to enhance awareness and establish a strong presence for the startup. Effectively utilized WhatsApp and a website to streamline operations.

Senior Marketing Executive at Nomad Pizza

Drove growth and built brand & marketing strategy; led influencer collaborations; created ROI-driven campaigns; developed content strategy; launched integrated campaigns across channels.

Marketing & content strategist with a flair for storytelling, social media, and campaign execution; led influencer collaborations and campaigns; built ROI-driven campaigns.

Drove client campaigns; built content decks and strategy; coordinated with design, video, and copy teams; achieved measurable ROI.