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I bring a research-driven and aesthetic approach to design, with experience in developing digital content, creating illustrations and creative concepts, and translating ideas into cohesive, design-led outputs that enhance brand perception and audience engagement. Skilled in creative direction, illustration development, branding, social media content, and concept ideation, I combine strong aesthetic sensibility with strategic thinking to create impactful and emotionally engaging work across digital and creative platforms.…I bring a research-driven and aesthetic approach to design, with experience in developing digital content, creating illustrations and creative concepts, and translating ideas into cohesive, design-led outputs that enhance brand perception and audience engagement. Skilled in creative direction, illustration development, branding, social media content, and concept ideation, I combine strong aesthetic sensibility with strategic thinking to create impactful and emotionally engaging work across digital and creative platforms.

Aditi Deshpande

Brand Designer, Social Media Manager, Brand Strategist, +4

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I bring a research-driven and aesthetic approach to design, with experience in developing digital content, creating illustrations and creative concepts, and translating ideas into cohesive, design-led outputs that enhance brand perception and audience engagement. Skilled in creative direction, illustration development, branding, social media content, and concept ideation, I combine strong aesthetic sensibility with strategic thinking to create impactful and emotionally engaging work across digital and creative platforms.…I bring a research-driven and aesthetic approach to design, with experience in developing digital content, creating illustrations and creative concepts, and translating ideas into cohesive, design-led outputs that enhance brand perception and audience engagement. Skilled in creative direction, illustration development, branding, social media content, and concept ideation, I combine strong aesthetic sensibility with strategic thinking to create impactful and emotionally engaging work across digital and creative platforms.

Available to hire

I bring a research-driven and aesthetic approach to design, with experience in developing digital content, creating illustrations and creative concepts, and translating ideas into cohesive, design-led outputs that enhance brand perception and audience engagement.

Skilled in creative direction, illustration development, branding, social media content, and concept ideation, I combine strong aesthetic sensibility with strategic thinking to create impactful and emotionally engaging work across digital and creative platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

French

Intermediate

Work Experience

Merchandiser and SMM at House of Moxa

February 1, 2025 - June 1, 2025

Translated design concepts into production-ready garments by coordinating sourcing, sampling, and manufacturing. Created static posts, short-form videos, and UGC to strengthen social media strategy and audience engagement. Coordinated onboarding of the brand into approximately 7 to 8 multi-designer stores and online platforms including Nykaa and Myntra within two months. Contributed to collection development by researching market trends and aligning designs with the brand’s aesthetic and retail positioning. Supported collection launches by coordinating with retail partners and online platforms to ensure strong brand presence across channels.

Social Media Management at Freelance (Multiple Clients)

March 1, 2023 - May 1, 2023

Planned weekly content calendars aligned with client marketing goals, ensuring consistent posting and organized campaign execution. Designed 10+ static and short-form video content while maintaining brand tone and visual consistency across platforms. Scheduled and tracked posts using content calendars, while monitoring basic performance metrics to assess campaign effectiveness. Analyzed audience engagement to refine content strategy and support follower growth across client accounts.

Social Media Manager at Little Tricks Media

November 1, 2022 - March 1, 2023

Managed weekly content calendars for 7+ client accounts, aligning posts with campaign goals to maintain consistent brand presence. Curated static posts and short-form videos while maintaining brand tone and visual consistency, contributing to 15–20% follower growth. Researched competitors and trends to inform creative decisions and content direction. Built social media strategy based on research. Scheduled and monitored posts while tracking engagement metrics to improve content. Handled DMs and audience interactions while researching social media trends to strengthen brand visibility and engagement.

Social Media Manager at Freelance

March 1, 2023 - May 31, 2023

Planned weekly content calendars aligned with client marketing goals, ensuring consistent posting and organised campaign execution. Designed 10+ static and short-form video content while maintaining brand tone and visual consistency across multiple platforms. Scheduled and tracked posts using content calendars while monitoring basic performance metrics to assess campaign effectiveness. Analysed audience engagement and feedback to refine content strategy and support follower growth across client accounts.