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Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments. I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.…Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments. I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.

Aditya Potapragada

Digital Marketer, Social Media Manager, Content Creator, +2

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Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments. I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.…Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments. I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.

Available to hire

Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments.

I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Telugu

Advanced

Work Experience

Branding & Communications Strategist at 22nd Century Technologies

February 1, 2023 - August 31, 2025

Led digital marketing-related efforts including social media, SEO, and email strategy; contributed to a 20% rise in audience engagement and steady website traffic growth. Planned and executed 6 targeted digital campaigns, generating new leads and improving click-through rates by 12%. Managed social media accounts, scheduled content, and engaged followers, achieving 17% follower growth over two years. Produced 50+ content pieces (social posts, news updates, press releases). Tracked performance with Google Analytics and LinkedIn Insights, conducted basic A/B testing, and recommended content improvements to boost engagement. Supported 20+ marketing proposals for bids in the SLED market, ensuring accuracy and alignment with messaging. Participated in 50+ introductory sales calls and pitch presentations to aid research and relationship-building.

Digital Marketing & Inside Sales Associate at 22nd Century Technologies

February 1, 2023 - August 31, 2025

Contributed to digital marketing execution across social media, SEO, and email platforms, supporting six targeted campaigns and lead generation efforts. Assisted in research and coordination to uncover opportunities and strengthen customer relationships, complementing inside sales activities.

Marketing Communications (Part Time) at Throughline LLC

October 1, 2025 - Present

Collaborating on messaging, positioning, and go-to-market strategies for an AI-driven marketing communications startup, shaping narrative and market entry efforts.

Director - Public Relations at GMU Indian Students’ Association

January 1, 2019 - December 1, 2019

Developed marketing and outreach strategy; managed social media strategy and execution; coordinated event promotions with other organizations; led active recruitment.

Manager – Social Media at Iota Mu Delta Fraternity

January 1, 2019 - July 1, 2021

Managed social media strategy and execution; promoted events and philanthropic initiatives; collaborated with other organizations to enhance multicultural engagement and recruitment.

Store and Backroom Coordinator at TJ Maxx

June 1, 2018 - December 1, 2019

Delivered customer service excellence, operated cash register, promoted store rewards, managed sales floor, and coordinated store closing; assisted with employee shift scheduling.

Restaurant Associate at Wendy’s

June 1, 2021 - July 1, 2022

Managed drive-thru operations and cash handling; delivered customer service and supported inventory management.