Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments. I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.

Aditya Potapragada

Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments. I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.

Available to hire

Hi, I’m Aditya Potapragada. I’m a digital marketing and communications professional with 2+ years of experience supporting branding, content creation, and campaign execution in the State and Local Government (SLED) market. I’ve helped increase engagement, generate leads, and support proposals and sales efforts, while thriving in cross-functional, fast-paced environments.

I excel at turning insights into engaging campaigns, managing social media presence, and crafting messaging that resonates with audiences. Fluent in English with understanding in Hindi and Telugu, I enjoy building relationships, collaborating with diverse teams, and telling data-driven stories through compelling content.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Hindi
Advanced
Telugu
Advanced

Work Experience

Branding & Communications Strategist at 22nd Century Technologies
February 1, 2023 - August 31, 2025
Led digital marketing-related efforts including social media, SEO, and email strategy; contributed to a 20% rise in audience engagement and steady website traffic growth. Planned and executed 6 targeted digital campaigns, generating new leads and improving click-through rates by 12%. Managed social media accounts, scheduled content, and engaged followers, achieving 17% follower growth over two years. Produced 50+ content pieces (social posts, news updates, press releases). Tracked performance with Google Analytics and LinkedIn Insights, conducted basic A/B testing, and recommended content improvements to boost engagement. Supported 20+ marketing proposals for bids in the SLED market, ensuring accuracy and alignment with messaging. Participated in 50+ introductory sales calls and pitch presentations to aid research and relationship-building.
Digital Marketing & Inside Sales Associate at 22nd Century Technologies
February 1, 2023 - August 31, 2025
Contributed to digital marketing execution across social media, SEO, and email platforms, supporting six targeted campaigns and lead generation efforts. Assisted in research and coordination to uncover opportunities and strengthen customer relationships, complementing inside sales activities.
Marketing Communications (Part Time) at Throughline LLC
October 1, 2025 - Present
Collaborating on messaging, positioning, and go-to-market strategies for an AI-driven marketing communications startup, shaping narrative and market entry efforts.
Director - Public Relations at GMU Indian Students’ Association
January 1, 2019 - December 1, 2019
Developed marketing and outreach strategy; managed social media strategy and execution; coordinated event promotions with other organizations; led active recruitment.
Manager – Social Media at Iota Mu Delta Fraternity
January 1, 2019 - July 1, 2021
Managed social media strategy and execution; promoted events and philanthropic initiatives; collaborated with other organizations to enhance multicultural engagement and recruitment.
Store and Backroom Coordinator at TJ Maxx
June 1, 2018 - December 1, 2019
Delivered customer service excellence, operated cash register, promoted store rewards, managed sales floor, and coordinated store closing; assisted with employee shift scheduling.
Restaurant Associate at Wendy’s
June 1, 2021 - July 1, 2022
Managed drive-thru operations and cash handling; delivered customer service and supported inventory management.

Education

Digital Marketing & E-Commerce Certificate at Google & Coursera Academy
January 1, 2023 - January 1, 2023
Social Media Marketing Certificate at Meta Professional Certificate
February 1, 2025 - April 21, 2026
Meta Certified Digital Marketing Associate at Meta
February 1, 2025 - February 1, 2027
B.S. in Business and Marketing at George Mason University
August 1, 2017 - April 21, 2026
AS & A Levels at Ebenezer International School
June 1, 2017 - June 1, 2017

Qualifications

Digital Marketing & E-Commerce Certificate
January 1, 2023 - January 1, 2023
Social Media Marketing Certificate
February 1, 2025 - April 21, 2026
Meta Certified Digital Marketing Associate
February 1, 2025 - February 1, 2027
B.S. in Business and Marketing
August 1, 2017 - April 21, 2026
AS & A Levels
June 1, 2017 - June 1, 2017

Industry Experience

Government, Professional Services, Software & Internet, Media & Entertainment