🌟 Experienced Social Media & Content Marketer | Driving Engagement & Building Brands With 4+ years of hands-on experience in social media and content marketing, I specialize in crafting impactful campaigns that connect brands with their audiences. From strategy to execution, I’ve managed and developed high-performing social media campaigns and promotional activities for two major corporations, achieving measurable results. Let’s collaborate to create content that resonates and drives growth! 💡…

MUHAMAD ADITYA PERWIRA

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🌟 Experienced Social Media & Content Marketer | Driving Engagement & Building Brands With 4+ years of hands-on experience in social media and content marketing, I specialize in crafting impactful campaigns that connect brands with their audiences. From strategy to execution, I’ve managed and developed high-performing social media campaigns and promotional activities for two major corporations, achieving measurable results. Let’s collaborate to create content that resonates and drives growth! 💡…

Available to hire

🌟 Experienced Social Media & Content Marketer | Driving Engagement & Building Brands

With 4+ years of hands-on experience in social media and content marketing, I specialize in crafting impactful campaigns that connect brands with their audiences. From strategy to execution, I’ve managed and developed high-performing social media campaigns and promotional activities for two major corporations, achieving measurable results.

Let’s collaborate to create content that resonates and drives growth! 💡

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Work Experience

Social Operation Specialist at Transsion
December 1, 2025 - Present
Managed global Instagram and Facebook channels for HiOS, owning social media strategy and execution for product and brand campaigns. Increased social media followers by 7,000+ within 3 months through strategic campaign planning and paid optimization focused on profile growth. Improved content performance using audience insights, driving tens of thousands of views and increasing engagement up to 20%. Collaborated with cross-functional teams to deliver product launches, social campaigns, and community engagement initiatives.
Social Media Planner at Bounche Indonesia
December 1, 2023 - December 1, 2025
Developed and executed multi-platform social media strategies for Wuling Motors and Changi Airport, increasing campaign engagement by 15% within 6 months. Planned and managed editorial calendars aligned with marketing campaigns and product priorities. Analyzed content performance using a test-and-learn approach to improve engagement rates by 25%. Coordinated with creative teams and KOLs to deliver integrated social campaigns and brand content, and supported digital campaigns plus offline events to strengthen audience engagement and brand awareness.
Community Partnership at PT Bank DBS Indonesia
February 1, 2023 - December 1, 2023
Built and nurtured online and offline community relationships to strengthen brand loyalty and engagement. Supported integrated marketing campaigns and content creation, contributing to 30% growth in online registrations. Conducted market research and event analysis to refine targeting and increase community engagement by 20%. Coordinated with retail, online, and after-sales departments to align communication strategies and enhance cross-channel marketing. Developed content strategies for in-app advertisements, splash screens, and digital campaigns, increasing app engagement by 20%. Created post-event reports and actionable insights to inform upcoming campaign strategies.
Social Media Officer at Brofrank Creative Agency
August 1, 2021 - December 1, 2022
Led content creation and campaign planning, driving an 80% uplift in engagement and a 60% increase in followers. Managed collaborative ideation with designers, copywriters, and KOLs to ensure cohesive storytelling across platforms. Monitored and analyzed campaign performance to improve future strategies, contributing to consistent monthly growth. Achieved 2,000+ views on YouTube Live and 300+ views on Instagram Live per activity, increasing engagement. Provided structured KOL strategies aligned with community-building efforts.

Education

Bachelor of Marketing Communication at Bina Nusantara Universirty
September 1, 2016 - July 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Financial Services, Non-Profit Organization, Consumer Goods