Available to hire
I am a dynamic and results-driven marketing professional with over 8 years of experience in digital and brand marketing. I have expertise in driving brand growth, optimizing customer retention, and managing P&L-led campaigns. Skilled in brand strategy, data-driven decision-making, and collaborating with editorial teams to develop integrated marketing plans.
I am adept at leveraging social media KPIs to translate brand elements into effective go-to-market strategies, delivering measurable business impact. My leadership experience includes mentoring teams, optimizing marketing performance, and launching digital platforms to enhance user experience and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
Work Experience
Consultant, Marketing at Vanity Wagon
October 1, 2024 - PresentOptimizing and managing ad campaigns across various digital platforms to drive brand visibility and engagement. Providing strategic guidance on campaign structures and ad strategies to enhance effectiveness. Implementing advanced targeting techniques and regularly analyzing performance metrics to refine strategies for improved results.
Consultant, Marketing at WeeeBuild
November 1, 2023 - PresentManaged marketing strategy and brand growth for 10 clients across the USA and India. Developed tailored brand strategies using in-depth research and customer data analysis. Implemented personalized retention strategies to boost customer loyalty. Built and led a marketing team, fostering innovation and strong client relationships aligned with their goals.
Vice President, Marketing at Vanity Wagon
October 31, 2023 - August 2, 2025Increased online revenue by 17.5x via strategic digital marketing and maintained high ROAS performance. Boosted customer retention and overall sales revenue through data-driven strategies. Improved SEO leading to significant organic traffic growth. Led a team of 14+ for campaign execution. Strategized affiliate, referral, and loyalty programs. Built and launched Shopify website to enhance user experience and conversions. Strengthened brand presence and market share.
Sr Executive Digital Marketing & eCommerce at Blossom Kochhar Aroma Magic
December 31, 2019 - August 2, 2025Increased online revenue significantly and achieved strong ROAS through digital campaigns. Launched and optimized Shopify website, boosting organic traffic. Entered marketplaces like Nykaa, Amazon, and Flipkart to enhance sales. Executed email marketing, social media advertising and personalized recommendations driving customer acquisition and retention. Developed influencer collaborations expanding brand reach.
Business Development Executive Sales at Netlink Business Systems Pvt Ltd
June 30, 2017 - August 2, 2025Generated new sales leads and developed client relationships. Conducted sales presentations and managed client accounts. Oversaw software implementation and training at educational institutes, improving customer satisfaction. Represented company at exhibitions and fairs, boosting brand visibility and lead generation.
Consultant, Marketing at Vanity Wagon
October 1, 2024 - PresentOptimizing and managing ad campaigns across various digital platforms to drive brand visibility and engagement. Providing expert guidance on campaign structures and ad strategies to enhance effectiveness. Implementing advanced targeting techniques to ensure campaigns reach the right audience for maximum impact. Regularly reviewing ad performance metrics to refine strategies and improve results.
Consultant, Marketing at WeeeBuild
November 1, 2023 - PresentManaged marketing strategy and brand growth for 10 clients including 3 in the USA and 7 in India. Developed tailored brand strategies through in-depth research and customer data analysis. Implemented personalized retention strategies boosting customer loyalty and engagement through marketing data analysis. Built and led a team, optimizing performance and fostering innovation. Maintained strong client relationships aligning digital marketing strategies with client goals.
Vice President, Marketing at Vanity Wagon
October 1, 2024 - August 4, 2025Increased online revenue by 17.5x through strategic digital marketing. Achieved and maintained ROAS of 4.2x, peaking at 8.5x with Facebook Ads, and a blended ROAS of 4.95x. Boosted customer retention by 38% and overall sales revenue by 45% through data-driven strategies. Improved SEO resulting in a 34% increase in organic traffic for FY 2022-2023. Led and mentored a team of 14+ for successful campaign execution from design to marketing. Strategized affiliate, referral, and loyalty programs increasing customer retention by 35%. Built and launched Shopify website enhancing user experience and driving conversions. Analyzed marketing data to improve strategies and campaign effectiveness. Strengthened brand presence through innovative marketing tactics, increasing market share and revenue.
Senior Executive Digital Marketing & eCommerce at Blossom Kochhar Aroma Magic
December 31, 2019 - August 4, 2025Increased online revenue by over 45x and achieved ROAS of 5.3x, peaking at 11.9x. Launched and optimized Shopify website, boosting organic traffic by 340%. Penetrated marketplaces like Nykaa, Amazon, and Flipkart, significantly boosting sales. Implemented email marketing, social media ads, and personalized recommendations driving customer acquisition and retention. Strategized and executed email campaigns resulting in 18% increase in open rates and 28% increase in click-through rates. Executed digital campaigns across multiple channels increasing website traffic and engagement. Conducted link-building campaigns driving a 210% increase in organic traffic. Developed influencer and blogger collaborations, expanding brand reach and revenue.
Business Development Executive Sales at Netlink Business Systems Pvt Ltd
June 30, 2017 - August 4, 2025Generated new sales leads and developed relationships with potential clients. Contacted potential clients to set up meetings and conducted effective sales presentations. Managed 6 clients maintaining fruitful relationships. Managed software implementation and training at Raunaq Public School, Haryana, increasing customer satisfaction and receiving positive feedback. Represented company at exhibitions, conferences, and education fairs boosting brand visibility and generating leads.
Consultant, Marketing at Vanity Wagon
October 1, 2024 - PresentOptimized and managed ad campaigns across various digital platforms to drive brand visibility and engagement. Provided expert guidance on campaign structures and ad strategies to enhance effectiveness. Implemented advanced targeting techniques to ensure campaigns reached the right audience for maximum impact. Regularly reviewed ad performance metrics to refine strategies and improve results.
Consultant, Marketing at WeeeBuild
November 1, 2023 - PresentManaged marketing strategy and brand growth for 10 clients including 3 in the USA and 7 in India. Developed tailored brand strategies through in-depth research and customer data analysis. Implemented personalized retention strategies boosting customer loyalty and engagement. Built and led a team optimizing performance and fostering innovation. Maintained strong client relationships aligning digital marketing strategies with client goals.
Vice President, Marketing at Vanity Wagon
October 1, 2023 - August 25, 2025Increased online revenue by 17.5x through strategic digital marketing. Achieved and maintained ROAS of 4.2x, peaking at 8.5x with Facebook Ads, and a blended ROAS of 4.95x. Boosted customer retention by 38% and overall sales revenue by 45% with data-driven strategies. Improved SEO resulting in a 34% increase in organic traffic. Led and mentored a team of 14+ for successful campaign execution. Strategized affiliate, referral, and loyalty programs enhancing retention by 35%. Built and launched the Shopify website improving user experience and conversions. Analyzed marketing data to improve strategies and campaign effectiveness. Strengthened brand presence through innovative tactics increasing market share and revenue.
Senior Executive Digital Marketing & eCommerce at Blossom Kochhar Aroma Magic
December 1, 2019 - August 25, 2025Increased online revenue by over 45x and achieved ROAS of 5.3x, peaking at 11.9x. Launched and optimized Shopify website boosting organic traffic by 340%. Penetrated marketplaces like Nykaa, Amazon, and Flipkart significantly boosting sales. Implemented email marketing, social media ads, personalized recommendations driving customer acquisition and retention. Strategized and executed email campaigns resulting in 18% increase in open rates and 28% increase in click-through rates. Executed digital campaigns across multiple channels increasing website traffic and engagement. Conducted link-building campaigns driving 210% increase in organic traffic. Developed influencer and blogger collaborations expanding brand reach and driving revenue.
Business Development Executive Sales at Netlink Business Systems Pvt Ltd
June 1, 2017 - August 25, 2025Generated new sales leads and developed relationships with potential clients. Contacted clients to set up meetings and conducted effective sales presentations. Managed 6 clients maintaining fruitful relationships. Managed software implementation and training at Raunaq Public School, increasing customer satisfaction and positive feedback. Represented the company at exhibitions, conferences, and education fairs boosting brand visibility and generating leads.
Education
B.Tech Biotech at Amity University, Noida
January 1, 2011 - December 31, 2015B.Tech Biotech at Amity University, Noida
January 1, 2011 - January 1, 2015Graduation at Delhi Public School, Noida
January 1, 2011 - January 1, 2011Qualifications
Core Member, AIB Student Body, Amity University
January 1, 2015 - August 4, 2025Head Coordinator, Amity Youth Fest
January 1, 2014 - August 4, 2025Core Member
January 1, 2015 - August 25, 2025Head Coordinator
January 1, 2014 - August 25, 2025Industry Experience
Consumer Goods, Retail, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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