I'm a performance-focused Paid Media & Digital Marketing Executive with experience managing high-budget campaigns across Google Ads, Meta Ads, Taboola, Bing, and native platforms. I specialize in lead generation, CPL optimization, audience targeting, and full-funnel campaign execution. I enjoy collaborating with cross-functional teams, using data-driven insights to support business objectives, and I'm seeking junior or graduate-level opportunities within New Zealand's digital marketing scene.

Adnaan Lakdawala

I'm a performance-focused Paid Media & Digital Marketing Executive with experience managing high-budget campaigns across Google Ads, Meta Ads, Taboola, Bing, and native platforms. I specialize in lead generation, CPL optimization, audience targeting, and full-funnel campaign execution. I enjoy collaborating with cross-functional teams, using data-driven insights to support business objectives, and I'm seeking junior or graduate-level opportunities within New Zealand's digital marketing scene.

Available to hire

I’m a performance-focused Paid Media & Digital Marketing Executive with experience managing high-budget campaigns across Google Ads, Meta Ads, Taboola, Bing, and native platforms. I specialize in lead generation, CPL optimization, audience targeting, and full-funnel campaign execution.

I enjoy collaborating with cross-functional teams, using data-driven insights to support business objectives, and I’m seeking junior or graduate-level opportunities within New Zealand’s digital marketing scene.

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Language

English
Advanced

Work Experience

Paid Media Executive at Realatte Digital Marketing Agency – India
December 1, 2024 - December 1, 2025
Supported and managed digital advertising campaigns with combined monthly budgets exceeding NZD 4,624,404 across Google Ads, Meta Ads, Taboola, Bing Ads and native platforms. Planned and executed full-funnel performance marketing campaigns for real estate and education clients, focusing on lead generation and CPL optimization. Conducted A/B testing on creatives, audiences, landing pages, and bidding strategies; monitored results via Google Analytics, Google Ads, and Meta Ads Manager with optimization recommendations. Assisted international campaigns targeting NRI audiences across GCC, USA, and APAC regions. Prepared weekly performance reports and dashboards and collaborated with creative, sales, and account teams to align delivery with business objectives.

Education

Bachelor of Management Studies (BMS) at Patkar College of Science & Commerce, Mumbai
January 1, 2022 - January 1, 2025

Qualifications

Digital Marketing Certification – DIGIFINE
July 1, 2024 - February 1, 2026
Google Ads Certification
January 11, 2030 - February 1, 2026
Meta Ads Certification
January 11, 2030 - February 1, 2026
Programmatic Advertising Certification
January 11, 2030 - February 1, 2026
Media Planning Certification
January 11, 2030 - February 1, 2026

Industry Experience

Education, Real Estate & Construction, Software & Internet, Media & Entertainment, Professional Services