Available to hire
I’m a brand identity and creative lead with over two decades shaping visual systems and strategic branding. I specialize in turning complex brand guidelines into cohesive, scalable design ecosystems, and I’ve led multidisciplinary teams to deliver 360 campaigns for global brands like Nike. I value collaborative, iterative processes and continually refine systems to elevate global brand guidance across digital and print platforms.
Based in Zapopan, I founded Studio 210 – Brand Agency to deliver integrated branding solutions, from identity to activation, while mentoring teams and fostering a culture of continuous improvement and bold visual storytelling.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Founder, Creative Director & Brand Designer at Studio 210 – Brand Agency
January 1, 2008 - PresentFounder and Creative Director overseeing brand identity, visual systems, and end‑to‑end campaigns; leads collaborative efforts across photography, marketing, and production; develops global print and digital assets; guides brand guidelines and activation for Nike and other clients.
Senior Brand Strategist & Brand Designer at Studio 210 – Brand Agency
January 1, 2008 - PresentDevelopment of design systems, style guides and brand books; design of banners, emails, and content for Nike.com and Nike App; execution of global Nike campaigns; visual assets for retail and point‑of‑sale; close collaboration with photography, marketing, and production teams; preparation of final artwork for global print systems; specialized digital and editorial retouching for large campaigns.
Senior Graphic Designer / Brand Designer at Balám Studio Creative Media
January 1, 2020 - December 31, 2021Brand identity design, visual systems, and strategic guidelines; web design with UX focus; digital campaign materials; high‑end photo retouching for print and digital; corporate identity design and rebranding; development of collateral graphics, stationery, and promotional products.
Junior Designer at Maus Haus
January 1, 2008 - December 31, 2020Brand identity design, visual systems, and brand books; digital campaign materials, banners, and email marketing; OOH assets and large‑format graphics; professional photo retouching for print and digital; brand identity design and rebranding; corporate branding materials.
Education
Computer Science at Universidad Cuauhtémoc
January 1, 2000 - January 1, 2004Graduate Senior Designer at Maus Haus
January 1, 2022 - January 1, 2025Qualifications
Running Statement – Nike Mexico
December 2, 2025 - December 2, 2025Clío Awards (1 Silver Award & 1 Shortlist) and 4 The One Show
(Billboards & Transit, Experiential, Craft / Narrative)
Pártetela – Nike Mexico
December 2, 2025 - December 2, 2025Creative Circle – Bronze Award
Huevos Mexico Nike
December 2, 2025 - December 2, 2025Valencia Media Festival – Effectiveness Award and Best Consumer-Driven
Campaign
Nike 10R – Tone Mastering
December 2, 2025 - December 2, 20251 Webby Award, 2 Ojo de Iberoamérica – Silver and Bronze
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Computers & Electronics
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