Head of strategic direction for a creative studio specializing in integrated communication, branding, and omnichannel campaigns. • Defining global marketing strategies for clients in sectors such as fashion, lifestyle, and consumer goods. • Leading end-to-end projects, from creative concept to execution, coordinating multidisciplinary teams and external suppliers. • Development of digital and offline campaigns, with an average increase of +35% in engagement and +25% in client digital traffic. • Budget management and resource optimization, achieving an average reduction in operating costs of 15%. • Strategic consulting on brand positioning and identity, aligning communication with business objectives. • Storyteller and copywriter creating impactful messages to inspire people with meaning and purpose.…Head of strategic direction for a creative studio specializing in integrated communication, branding, and omnichannel campaigns. • Defining global marketing strategies for clients in sectors such as fashion, lifestyle, and consumer goods. • Leading end-to-end projects, from creative concept to execution, coordinating multidisciplinary teams and external suppliers. • Development of digital and offline campaigns, with an average increase of +35% in engagement and +25% in client digital traffic. • Budget management and resource optimization, achieving an average reduction in operating costs of 15%. • Strategic consulting on brand positioning and identity, aligning communication with business objectives. • Storyteller and copywriter creating impactful messages to inspire people with meaning and purpose.WWWW…