Adrian Cheong Mun Kit
I am a strategic and results-driven business developer with over 20 years of experience in FMCG, retail expansion, and client relationship management.
About
I am a strategic and results-driven business developer with over 20 years of experience in FMCG, retail expansion, and client relationship management. I delivered 51% sales growth across the Nestlé-Wyeth portfolio in the Northern Region from 2019 to 2024 by designing market strategies, expanding channels, and focusing on customer-centric execution. I opened more than 120 independent pharmacy accounts—the first in Malaysia—and spearheaded viral marketing campaigns and public engagement forums. I am a confident communicator and negotiator with a passion for storytelling, content marketing, and building long-term partnerships. I am a published author and ghostwriter (MPH Top 10 Bestseller), a Toastmasters Champion, and a fluent multi-lingual communicator who enjoys translating insights into practical campaigns across channels.
- 29 years' experience
- Joined December 2025
Languages
- EnglishFluent
- MalayFluent
- FrenchIntermediate
- GermanIntermediate
Industry experience
- Consumer Goods
- Retail
- Healthcare
- Professional Services
- Media & Entertainment
- Wholesale & Distribution
- Manufacturing
Work experience
Spearheaded business growth in General Trade, Modern Trade, and Pharmacy Channels. Expanded distributor and key wholesaler partnerships to boost regional presence. Designed and led public-facing retail events (TV9 Sua Rasa, Penang State Children's Day). Negotiated space buying and advertising for high-traffic outlets. Built enduring client relationships to ensure retention and consistent reorders. Analyzed market trends and customer behaviors to drive campaign strategies.
Drove post-launch adoption of Pneumococcal vaccine through key stakeholder relationships. Led public health campaigns that boosted community awareness and vaccination rates. Activated direct-to-patient programs in clinics and public events to build demand.
Grew Augmentin franchise with consistent double-digit sales increases. Led Seretide brand for 9 years to market dominance through education campaigns. Orchestrated awareness events for asthma, allergies, and respiratory care. Launched Avodart through hospital-focused CME and stakeholder engagement.
Education
Certifications and awards· 5
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