I'm Adriana Peñaherrera Reyna, a Barcelona-based fashion product management and marketing professional with a track record coordinating end-to-end product cycles—from strategic development with the creative team to buying fabrics, coordinating collection production, and presenting at trade fairs. I enjoy building strong partnerships with agents in key markets (Korea, Japan, the United States) and turning ideas into market-ready campaigns, ensuring quality and on-time delivery across collections. Originally from Guayaquil, Ecuador, I hold a Master in Fashion Marketing and Events from IED Barcelona and a degree in Fashion Design. My background spans fashion houses and retailers, with hands-on experience in visual merchandising, production coordination, and digital campaigns. I’m fluent in Spanish and English, with basic French and Italian, and I’m proficient in Photoshop, InDesign, Illustrator, XD, Premiere Pro, WordPress, and Shopify, among others.

Adriana Peñaherrera Reyna

I'm Adriana Peñaherrera Reyna, a Barcelona-based fashion product management and marketing professional with a track record coordinating end-to-end product cycles—from strategic development with the creative team to buying fabrics, coordinating collection production, and presenting at trade fairs. I enjoy building strong partnerships with agents in key markets (Korea, Japan, the United States) and turning ideas into market-ready campaigns, ensuring quality and on-time delivery across collections. Originally from Guayaquil, Ecuador, I hold a Master in Fashion Marketing and Events from IED Barcelona and a degree in Fashion Design. My background spans fashion houses and retailers, with hands-on experience in visual merchandising, production coordination, and digital campaigns. I’m fluent in Spanish and English, with basic French and Italian, and I’m proficient in Photoshop, InDesign, Illustrator, XD, Premiere Pro, WordPress, and Shopify, among others.

Available to hire

I’m Adriana Peñaherrera Reyna, a Barcelona-based fashion product management and marketing professional with a track record coordinating end-to-end product cycles—from strategic development with the creative team to buying fabrics, coordinating collection production, and presenting at trade fairs. I enjoy building strong partnerships with agents in key markets (Korea, Japan, the United States) and turning ideas into market-ready campaigns, ensuring quality and on-time delivery across collections.

Originally from Guayaquil, Ecuador, I hold a Master in Fashion Marketing and Events from IED Barcelona and a degree in Fashion Design. My background spans fashion houses and retailers, with hands-on experience in visual merchandising, production coordination, and digital campaigns. I’m fluent in Spanish and English, with basic French and Italian, and I’m proficient in Photoshop, InDesign, Illustrator, XD, Premiere Pro, WordPress, and Shopify, among others.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Beginner
Italian
Beginner

Work Experience

Product Manager & Marketing at HalloTex
March 1, 2023 - Present
Strategic product development in collaboration with the creative team. Purchasing fabrics, accessories, and materials for collections. Coordination and monitoring of collection and sample production. Factory visits to supervise production and ensure quality standards. Coordination of collection presentations for agents and representatives. Communication and negotiation with agents in key markets (South Korea, Japan, United States). Participation in major international trade fairs for children's wear. Coordination of communication with the press agency. Development of marketing campaigns.
Store Manager at Butrich
June 1, 2020 - October 1, 2022
Visual merchandising coordination. Stock and inventory quality control. Sales management and styling. VIP private service.
Production Assistant / Community Manager at Cosas Ecuador Magazine
August 1, 2019 - February 1, 2021
Production brief creation. Production assistance and styling. Casting coordination. Social media coverage for events.
Product Development (Internship) / Junior Designer at H&O at De Prati
June 1, 2016 - December 1, 2017
Meetings with suppliers for fabric selection. Creation of fashion technical files and sample coordination.

Education

Master in Fashion Marketing and Events at IED - Istituto Europeo di Design, Barcelona, Spain
January 1, 2023 - December 31, 2023
Fashion Design at Instituto Tecnológico Ecuatoriano, Guayaquil, Ecuador
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Other