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Growth marketing leader with 10+ years building and scaling marketing functions across startups, scale-ups and enterprise SaaS—strong systems-thinking, lifecycle design, and cost-efficient martech integration. Built lead nurture and CRM-to-email automation that materially improves velocity from lead to closed deal. AI-native in practice: I’ve built live multi-agent AI workflows and custom GPTs for sharper ICP targeting and end-to-end campaign output. I’m hands-on across strategy, analytics/CRO, and design production (Adobe/Figma), with deep experience in PE-backed and ASX-listed environments and the capability to create new product categories from scratch.…Growth marketing leader with 10+ years building and scaling marketing functions across startups, scale-ups and enterprise SaaS—strong systems-thinking, lifecycle design, and cost-efficient martech integration. Built lead nurture and CRM-to-email automation that materially improves velocity from lead to closed deal. AI-native in practice: I’ve built live multi-agent AI workflows and custom GPTs for sharper ICP targeting and end-to-end campaign output. I’m hands-on across strategy, analytics/CRO, and design production (Adobe/Figma), with deep experience in PE-backed and ASX-listed environments and the capability to create new product categories from scratch.

Adriel Cahir

Growth Marketer, Marketing Automation Specialist, Digital Marketer, +2

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Growth marketing leader with 10+ years building and scaling marketing functions across startups, scale-ups and enterprise SaaS—strong systems-thinking, lifecycle design, and cost-efficient martech integration. Built lead nurture and CRM-to-email automation that materially improves velocity from lead to closed deal. AI-native in practice: I’ve built live multi-agent AI workflows and custom GPTs for sharper ICP targeting and end-to-end campaign output. I’m hands-on across strategy, analytics/CRO, and design production (Adobe/Figma), with deep experience in PE-backed and ASX-listed environments and the capability to create new product categories from scratch.…Growth marketing leader with 10+ years building and scaling marketing functions across startups, scale-ups and enterprise SaaS—strong systems-thinking, lifecycle design, and cost-efficient martech integration. Built lead nurture and CRM-to-email automation that materially improves velocity from lead to closed deal. AI-native in practice: I’ve built live multi-agent AI workflows and custom GPTs for sharper ICP targeting and end-to-end campaign output. I’m hands-on across strategy, analytics/CRO, and design production (Adobe/Figma), with deep experience in PE-backed and ASX-listed environments and the capability to create new product categories from scratch.

Available to hire

Growth marketing leader with 10+ years building and scaling marketing functions across startups, scale-ups and enterprise SaaS—strong systems-thinking, lifecycle design, and cost-efficient martech integration. Built lead nurture and CRM-to-email automation that materially improves velocity from lead to closed deal.

AI-native in practice: I’ve built live multi-agent AI workflows and custom GPTs for sharper ICP targeting and end-to-end campaign output. I’m hands-on across strategy, analytics/CRO, and design production (Adobe/Figma), with deep experience in PE-backed and ASX-listed environments and the capability to create new product categories from scratch.

Skills

Experience Level

Expert

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Expert

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Expert

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Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Fractional Head of Marketing (Contract) at Novated Choice

June 1, 2026 - Present

Engaged to build HubSpot-based lifecycle email, EDM and campaign infrastructure from the ground up, including reporting frameworks designed to measure CAC properly. Set up reporting frameworks to shift team focus from lead volume to actual conversions, reallocating spend into higher-performing channels. Built HubSpot lead scoring and handover workflows to move prospects from awareness through sales-ready pipeline. Developed EDM and lifecycle campaigns for the MBA (Member Benefits Australia) B2B partner channel, working closely with the partner sales team. Led a full agency transition by auditing the incumbent contract and negotiating the handover to a new partner.

Digital Marketing Consultant (Contract) at ANZUK

November 1, 2025 - June 30, 2026

Extended engagement from 3 to 8 months. Rebuilt the martech stack to connect live CRM data directly into the email platform, cutting platform spend by 60% across all regions. Remapped and connected CRM data into the email platform and rebuilt templates and sequences around it. Built a custom GPT for ideal customer profiling to sharpen targeting and improve campaign efficiency across paid channels. Set up CAC reporting frameworks and worked with the team to shift focus from leads to conversions, reallocating spend into higher-value channels. Managed corporate PR directly, writing and distributing press releases and running media monitoring, and built automation behind it.

Demand Generation Manager (Contract) at Ideagen

December 1, 2024 - April 30, 2025

Built a lead nurture programme from first touch through to close with defined entry, exit and success criteria to increase velocity from MQL to SQL to closed won. Built nurture starting from MQL with branching by user-selected journey; exit defined by lead score reaching qualification range for a sales call, with a recycling motion for leads not yet qualified. Built a sales workflow tool and enablement content to improve marketing-to-sales handover, lifting contact rates by 35% and quarterly sales by $2m+. Ran physical events and a webinar series alongside a shadow ABM program targeting specific accounts, growing leads 30% and adding $7m pipeline coverage. Worked cross-functionally with Sales and Product day to day, reporting to VP Marketing, ANZ.

Digital Marketing Consultant (Contract) at RACGP

August 1, 2024 - December 31, 2024

Extended engagement from an initial scope to 4 months. Rebuilt campaign analytics and reporting infrastructure for a healthcare membership body and tested channels including Spotify. Built campaign dashboards in Looker Studio across 15+ concurrent campaigns, lifting conversion by 15%. Tested Spotify as a new channel alongside existing paid media within a compliance-sensitive healthcare environment. Audited the Google Tag Manager account and rewrote process documentation, cutting reliance on third-party agency support by over 20 hours per month.

Senior Digital Marketing Manager at Foodifox

January 1, 2023 - August 31, 2024

First marketing hire at a bootstrapped early-stage startup with no existing playbook; spotted and built an entirely new advertising product from scratch. Identified the opportunity for in-locker digital advertising, built the platform, and turned it into a genuine revenue stream generating $100,000 per month—building a new category rather than following an existing playbook. Used PR to expand message to a national audience, generating 13M+ impressions and a 10x increase in sales leads through earned reach. Ran campaigns across YouTube alongside digital and always-on channels as part of the broader acquisition mix. Used Hotjar to inform website and funnel improvements with a conversion focus.

Regional Marketing Lead – ANZ (Contract) at Xplor Education

April 1, 2022 - December 31, 2022

Owned PR, ambassador and events campaigns in Australia and New Zealand, connecting product growth directly to market share. Drove greater uptake of the payments product and consumer-facing home product among an existing customer base. Ran a national ambassador and events campaign in New Zealand, doubling market share from 15% to 30% in six months. Ran events and ambassador activity in Australia alongside a new performance marketing agency, cutting CPL by 47%. Built an end-to-end sales attribution model in Salesforce to create consistent regional reporting.

Head of Marketing at Moneylab

October 1, 2020 - April 30, 2022

Built and led a national marketing function across SMSF, financial planning and property investment for an ASIC-regulated financial services audience. Developed value propositions for a high-consideration, trust-driven market. Designed and ran research initiatives to understand where customer trust broke down, then built strategy and propositions to address it. Developed educational content positioning the brand as a trusted authority across a complex, regulated purchase decision. Rebuilt lead strategy from purchased third-party leads into owned, paid and affiliate channels, cutting CPL by 50% and adding $5m+ in annual revenue. Ran ongoing CRO programme using Hotjar and structured testing, lifting landing page conversion from 9% to 16%.

Digital Marketing Manager at Dubber

October 1, 2019 - October 31, 2020

Rebuilt SEO and website architecture and used Hotjar to inform funnel improvements while leading paid campaign execution across APAC, EMEA and North America simultaneously. Rebuilt website and SEO architecture, doubling organic traffic and tripling organic leads. Used Hotjar to identify friction points across the site and inform conversion improvements. Worked with sales to develop a reseller partner portal enabling Telstra and Optus to sell on Dubber’s behalf. Delivered a 3x increase in inbound lead volume through aligned regional pipeline campaigns.

Digital Marketing Specialist at Simply Energy (now ENGIE)

July 1, 2016 - October 1, 2019

Owned SEM and digital acquisition budget within a highly regulated utilities and essential services market, with constant focus on efficiency not just volume. Managed $1.5m+ in search spend and digital acquisition across a 700,000+ customer base. Ran hardship and compliance-sensitive campaigns for vulnerable customers within strict regulatory constraints.

Senior Digital Marketing Advisor at RMIT University

May 1, 2014 - June 30, 2016

Actively recruited for VET programs while managing acquisition channels and budgets across five APAC markets, gaining direct understanding of the VET system and stakeholder needs. Recruited directly for VET programs, building understanding of VET stakeholders and language that resonates within the system. Optimised search, retargeting, personalisation and marketing automation across China (via Baidu), Japan, Taiwan, Malaysia and Singapore markets.