Stryd product illustrations

I helped design both the native app and web membership tiers, new purchase flows, and a marketing landing page as well as promotional graphics. In tandom with our Lead Product Designer and platform software engineers, we mapped out the purchase flow both in-app and on the web, as well as the features that will be locked depending on your membership tier. Company leadership decided on the cost and offering specifics and I worked with marketing to support promotional mocks and graphics. #illustrator