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Hi, I’m Adibah, a marketing professional with a decade of experience driving integrated digital campaigns that boost brand visibility, generate leads, and support commercial objectives. I excel at data-driven decision-making, campaign optimization, and coordinating cross-functional teams to deliver results across digital, offline, and event channels.…

Adibah

Digital Marketer, Content Producer, Brand Strategist, +1

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Hi, I’m Adibah, a marketing professional with a decade of experience driving integrated digital campaigns that boost brand visibility, generate leads, and support commercial objectives. I excel at data-driven decision-making, campaign optimization, and coordinating cross-functional teams to deliver results across digital, offline, and event channels.…

Available to hire

Hi, I’m Adibah, a marketing professional with a decade of experience driving integrated digital campaigns that boost brand visibility, generate leads, and support commercial objectives.

I excel at data-driven decision-making, campaign optimization, and coordinating cross-functional teams to deliver results across digital, offline, and event channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Malay

Intermediate

Work Experience

Assistant Manager, University Partnership at PSBA Academy (in partnership with Coventry University)

September 1, 2023 - Present

Led end-to-end marketing strategies for 22 undergraduate and postgraduate programmes, driving enrollment growth across digital, offline, and event channels; built business cases and launched new programmes; collaborated cross-functionally with Operations, Sales (Local & International), Academic team, PR, and external agencies; analyzed campaign performance and KPIs, translating data into actionable recommendations to optimize performance and lead quality; co-led flagship campus launches and open houses; managed event programming, EMCEE coordination, logistics, and post-event insights.

Senior Marketing Specialist at PSBA Academy

September 1, 2022 - September 1, 2023

Drove lead generation and enrollment growth, consistently achieving 120%+ of quarterly targets through integrated digital, social, and offline campaigns tailored to distinct audience segments; liaised with university partners to align marketing messaging; launched new programmes, expanding brand outreach and storytelling with media publishers to feature student stories.

CRM Marketing Executive at NTUC FairPrice

August 1, 2019 - November 1, 2021

Managed CRM campaigns across Omni, Retail-Business, and Digital Business portfolios; supported 20+ stakeholders within the CRM Control Tower; increased sales revenue by 150% in 2020 through A/B dynamic testing in EDMs; contributed to loyalty growth and onboarding 12,000+ Digital Club members; supported CRM migration from IBM Watson to Salesforce Cloud; streamlined CRM execution with dynamic AMP scripts and SOP checklists; coordinated weekly stakeholder meetings to optimise campaigns, reporting, and strategy.

Segments Lead / Senior Marketing Executive at M1 Telecommunications

November 1, 2021 - August 1, 2022

Drove go-to-market expansion plans; collaborated with cross-functional teams (Revenue, Retention, Acquisition SMEs, Device Product Planning) to launch propositions and achieve segment growth in mobile products; delivered integrated ATL and BT L campaigns (EDM, app push, SMS, paid media); analyzed consumer usage patterns to identify trends and enable hyper-personalised targeting; improved campaign tracking through UTMs and actionable reporting; conducted user acceptance testing on product promotions via Jira.

Marketing Executive at World Scientific Pte Ltd

May 1, 2017 - July 1, 2019

Led end-to-end digital marketing initiatives, including website content, paid media, and email; oversaw web migration, contributed to pre-stage testing frameworks, and analysed site performance through analytics and heatmaps.

Freelance Social Media Manager at Self-Employed

August 1, 2016 - May 1, 2017

Freelance social media management; developed tailored strategies and content for clients across platforms.

Marketing Executive at Black Marketing Pte Ltd

February 1, 2015 - August 1, 2016

Marketing executive role at a B2B boutique agency, contributing to client campaigns across digital and offline channels.