I'm Ken Tan, a Creative Director and Brand Designer with over a decade of global experience shaping bold, strategic brand identities and campaigns. I blend design thinking, market insight, and storytelling to deliver high-impact creative solutions that drive growth and deepen brand equity. I've led multidisciplinary teams and built lasting client relationships across Asia-Pacific, the UK, and Europe, turning complex challenges into award-worthy, consumer-centric results. I'm passionate about brand clarity, emotionally resonant experiences, and collaborative creativity, and I'm seeking a forward-thinking branding team where design meets strategy to create meaningful change.…

Ken Tan

I'm Ken Tan, a Creative Director and Brand Designer with over a decade of global experience shaping bold, strategic brand identities and campaigns. I blend design thinking, market insight, and storytelling to deliver high-impact creative solutions that drive growth and deepen brand equity. I've led multidisciplinary teams and built lasting client relationships across Asia-Pacific, the UK, and Europe, turning complex challenges into award-worthy, consumer-centric results. I'm passionate about brand clarity, emotionally resonant experiences, and collaborative creativity, and I'm seeking a forward-thinking branding team where design meets strategy to create meaningful change.…

Available to hire

I’m Ken Tan, a Creative Director and Brand Designer with over a decade of global experience shaping bold, strategic brand identities and campaigns. I blend design thinking, market insight, and storytelling to deliver high-impact creative solutions that drive growth and deepen brand equity.

I’ve led multidisciplinary teams and built lasting client relationships across Asia-Pacific, the UK, and Europe, turning complex challenges into award-worthy, consumer-centric results. I’m passionate about brand clarity, emotionally resonant experiences, and collaborative creativity, and I’m seeking a forward-thinking branding team where design meets strategy to create meaningful change.

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Language

English
Fluent
Japanese
Beginner
French
Beginner
Chinese
Advanced

Work Experience

Founder & Creative Director at Collective/Division
January 1, 2008 - Present
Partnered with over 100 clients worldwide to develop transformative brand identities and campaigns. Directed creative teams and collaborated with cross-functional client teams to deliver comprehensive and impactful solutions, achieving measurable results in brand awareness and market penetration. Managed client relationships, ensuring project deliverables meet and exceed expectations.
Creative Director & Deputy Editor at Meeting Media Company
January 1, 2018 - January 1, 2019
Overhauled the visual identity and editorial strategy of the company’s print and digital publications. Managed a creative and editorial team, fostering collaboration and innovation in content delivery. Established partnerships and engaged with tourism boards, convention bureaus, destination marketing agencies and association management companies to gather and publish relevant insights.
Creative Development Officer at FreshlyGround
January 1, 2017 - January 1, 2017
Conducted brand market research, brand and corporate culture insights gathering, and discovering user needs and desires. Developed brand equity model, brand strategy map, and crafted holistic experience journeys across brand touchpoints. Created brand strategy book and comprehensive brand guide for clients. Designed marketing materials and Design Thinking training kits for the branding consultancy.
Art Director at J. Walter Thompson (JWT)
January 1, 2016 - January 1, 2016
Conceptualized and executed advertising campaigns for high-profile brands, delivering on tight deadlines in fast-paced environments.
Junior Art Director at Bartle Bogle Hegarty (BBH)
January 1, 2015 - January 1, 2015
Developed and executed above-the-line adverts and social media posts for brands such as Dutch Lady, Mentos, Chupa Chups, Ikea, and Nike.

Education

BA (Hons) Graphic Design (Advertising Major) at Central Saint Martins, University of the Arts London
January 1, 2011 - January 1, 2013
Diploma in Creative Media Design at Singapore Polytechnic
January 1, 2005 - January 1, 2007
Brand Management: Aligning Business, Brand, and Behavior at London Business School
January 1, 2020 - December 25, 2025
Design-Led Strategy: Design Thinking for Business Strategy and Entrepreneurship at University of Sydney
January 1, 2020 - December 25, 2025
BA (Hons) Graphic Design (Advertising Major) at Central Saint Martins, University of the Arts London
January 1, 2011 - January 1, 2013
Diploma in Creative Media Design at Singapore Polytechnic
January 1, 2005 - January 1, 2007

Qualifications

Brand Management: Aligning Business, Brand, and Behavior
January 1, 2020 - December 25, 2025
Design-Led Strategy: Design Thinking for Business Strategy and Entrepreneurship
January 1, 2020 - December 25, 2025
Brand Management: Aligning Business, Brand, and Behavior
January 1, 2020 - January 5, 2026
Design-Led Strategy: Design Thinking for Business Strategy and Entrepreneurship
January 1, 2020 - January 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Consumer Goods
    paper Brand Design

    Great brand design transforms ambition into presence. It aligns vision, strategy, and aesthetics into a cohesive system that commands attention and confidence. In a world of noise, strong brands stand apart through intention, restraint, and unmistakable character. Visit my website for case studies and stellar inspirations: https://www.twine.net/signin