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I’m a creative marketing and content professional with experience in brand marketing, influencer marketing, and social media management. I specialize in building visually cohesive digital identities, creating engaging content, and growing meaningful online communities. My work blends strategy with creativity, helping brands and founders translate their vision into content that feels authentic, human, and impactful. I enjoy creating content that connects education, lifestyle, and storytelling in a natural way, and I’m especially passionate about building calm, aesthetic, and emotionally resonant digital spaces. I’m organized, proactive, and comfortable working independently or within collaborative teams. I value clear communication, thoughtful execution, and long-term growth, and I enjoy working on projects that prioritize both creativity and connection.…I’m a creative marketing and content professional with experience in brand marketing, influencer marketing, and social media management. I specialize in building visually cohesive digital identities, creating engaging content, and growing meaningful online communities. My work blends strategy with creativity, helping brands and founders translate their vision into content that feels authentic, human, and impactful. I enjoy creating content that connects education, lifestyle, and storytelling in a natural way, and I’m especially passionate about building calm, aesthetic, and emotionally resonant digital spaces. I’m organized, proactive, and comfortable working independently or within collaborative teams. I value clear communication, thoughtful execution, and long-term growth, and I enjoy working on projects that prioritize both creativity and connection.

Afifa Afra Arveryzal

Influencer Marketing Manager, Content Creator, Social Media Manager, +1

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I’m a creative marketing and content professional with experience in brand marketing, influencer marketing, and social media management. I specialize in building visually cohesive digital identities, creating engaging content, and growing meaningful online communities. My work blends strategy with creativity, helping brands and founders translate their vision into content that feels authentic, human, and impactful. I enjoy creating content that connects education, lifestyle, and storytelling in a natural way, and I’m especially passionate about building calm, aesthetic, and emotionally resonant digital spaces. I’m organized, proactive, and comfortable working independently or within collaborative teams. I value clear communication, thoughtful execution, and long-term growth, and I enjoy working on projects that prioritize both creativity and connection.…I’m a creative marketing and content professional with experience in brand marketing, influencer marketing, and social media management. I specialize in building visually cohesive digital identities, creating engaging content, and growing meaningful online communities. My work blends strategy with creativity, helping brands and founders translate their vision into content that feels authentic, human, and impactful. I enjoy creating content that connects education, lifestyle, and storytelling in a natural way, and I’m especially passionate about building calm, aesthetic, and emotionally resonant digital spaces. I’m organized, proactive, and comfortable working independently or within collaborative teams. I value clear communication, thoughtful execution, and long-term growth, and I enjoy working on projects that prioritize both creativity and connection.

Available to hire

I’m a creative marketing and content professional with experience in brand marketing, influencer marketing, and social media management. I specialize in building visually cohesive digital identities, creating engaging content, and growing meaningful online communities.

My work blends strategy with creativity, helping brands and founders translate their vision into content that feels authentic, human, and impactful. I enjoy creating content that connects education, lifestyle, and storytelling in a natural way, and I’m especially passionate about building calm, aesthetic, and emotionally resonant digital spaces.

I’m organized, proactive, and comfortable working independently or within collaborative teams. I value clear communication, thoughtful execution, and long-term growth, and I enjoy working on projects that prioritize both creativity and connection.

Skills

Brand Identity

Promo Video

Copywriting

Experience Level

Brand Identity

Expert

Promo Video

Expert

Copywriting

Intermediate

Language

Indonesian

Fluent

English

Fluent

Work Experience

Brand Marketing Specialist at Skintific

January 1, 2025 - Present

Led U.S. influencer marketing expansion and strategy, managing 100+ TikTok and Instagram creators monthly across skincare and makeup, driving brand entry and growth in Western markets. End-to-end influencer campaign planning and execution for @Skintific official, delivering creator-led Reels and IG carousels collaborations that increased reach across the U.S., U.K., and Australia by 57% within 4 months. Developed monthly campaign roadmaps and KOL briefs, achieving high post-fulfillment rates and generating millions of impressions. Oversaw top-tier creators and cross-market content alignment.

Brand and Media Partnership Freelancer at Female Daily Network

April 1, 2024 - December 1, 2024

Source and engage 100+ media partners and 50+ brand partners for beauty and other events; increased media coverage by 30% and brand collaborations by 45% YoY. Coordinated end-to-end partnership execution (proposals, asset collection, on-site integration) and built media/brand partnership databases, including paid, semi-barter, and full-barter placements. Tracked partner performance and produced post-event reports to support optimization and retention.

Brand Marketing Intern at Modinity Group

February 1, 2024 - April 1, 2024

Supported brand and event marketing initiatives, securing vendor partnerships through negotiation and contract coordination for multiple brand events. Assisted planning and execution of brand events including fashion shows, pop-ups, and community activations. Created cue cards for weekly live streams and product launch live sessions; produced behind-the-scenes content contributing to higher engagement. Coordinated KOL endorsements and performance tracking.

Marketing Intern at Tokopedia

February 1, 2022 - August 1, 2022

Contributed to planning and execution of integrated marketing campaigns for Mitra Tokopedia, including two Ramadan campaigns that increased app traffic by 21% and drove 4.5% growth in social media engagement. Created content and copy for the Mitra Tokopedia App (banners, push notifications, blog content). Conducted competitor monitoring and performance reporting, supporting monthly insights and cross-functional collaboration.