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I'm a builder-minded product designer with 10+ years designing and launching products across Southeast Asia, from scaling Grab's early ride-booking flows to building Popsical's karaoke ecosystem from scratch. Unlike most designers, I don't just ship screens; I ship products. I've led cross-functional teams, designed for hardware + software integration, and even developed apps myself (MySolat, Flutter + AI tools). My edge is combining design craft with product ownership to deliver measurable growth, adoption, and retention.…I'm a builder-minded product designer with 10+ years designing and launching products across Southeast Asia, from scaling Grab's early ride-booking flows to building Popsical's karaoke ecosystem from scratch. Unlike most designers, I don't just ship screens; I ship products. I've led cross-functional teams, designed for hardware + software integration, and even developed apps myself (MySolat, Flutter + AI tools). My edge is combining design craft with product ownership to deliver measurable growth, adoption, and retention.

Afiq Hazwan

Product Designer, UX Designer, UI Designer, +2

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I'm a builder-minded product designer with 10+ years designing and launching products across Southeast Asia, from scaling Grab's early ride-booking flows to building Popsical's karaoke ecosystem from scratch. Unlike most designers, I don't just ship screens; I ship products. I've led cross-functional teams, designed for hardware + software integration, and even developed apps myself (MySolat, Flutter + AI tools). My edge is combining design craft with product ownership to deliver measurable growth, adoption, and retention.…I'm a builder-minded product designer with 10+ years designing and launching products across Southeast Asia, from scaling Grab's early ride-booking flows to building Popsical's karaoke ecosystem from scratch. Unlike most designers, I don't just ship screens; I ship products. I've led cross-functional teams, designed for hardware + software integration, and even developed apps myself (MySolat, Flutter + AI tools). My edge is combining design craft with product ownership to deliver measurable growth, adoption, and retention.

Available to hire

I’m a builder-minded product designer with 10+ years designing and launching products across Southeast Asia, from scaling Grab’s early ride-booking flows to building Popsical’s karaoke ecosystem from scratch.

Unlike most designers, I don’t just ship screens; I ship products. I’ve led cross-functional teams, designed for hardware + software integration, and even developed apps myself (MySolat, Flutter + AI tools). My edge is combining design craft with product ownership to deliver measurable growth, adoption, and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Fluent

Work Experience

Product & Design Consultant at Popsical

February 1, 2024 - November 23, 2025

Led end-to-end UX/UI and product strategy for a new hardware/software karaoke product, Popsical Rawr. Collaborated with engineers and manufacturers in China, bridging design with production. Achieved 10% adoption post-launch and led go-to-market execution in Singapore and Malaysia.

Senior Product Designer at Lomotif

December 1, 2023 - December 1, 2023

Owned and shipped key UX flows for a global social platform’s home feed and creation tools. Applied A/B testing + usability analysis to refine the design system. Delivered +10% retention and +2% video creation output.

Design Head & UX/UI Designer at Popsical

December 1, 2021 - December 1, 2021

Founding team member and scaled into Design Head managing 4 designers + 1 intern. Led all aspects of end-to-end design for Popsical's TV and mobile platforms. Shipped Popsical Remix 2, driving 30% adoption increase. Rewrote onboarding, improving user completion by 40%.

Product Designer at Grab

May 1, 2016 - May 1, 2016

Defined early UX strategy, information architecture, and core design systems as one of the first product designers at Grab. Optimized ride-booking flow, 11% faster bookings, and 15% ride completion. Helped scale Grab’s UX for millions of daily users.

Graphic Designer at Various agencies and startups

December 31, 2013 - December 31, 2013

Graphic Designer - Early Career (2008-2013). Worked across agencies and startups, building a foundation in visual design, branding, and digital graphics before transitioning into product design.