Afreen Bashir
I am a dynamic digital marketing professional with a background in Information Technology, blending creative strategy with technical execution.
About
I am a dynamic digital marketing professional with a background in Information Technology, blending creative strategy with technical execution.
I have a proven track record in SEO, AI-driven content automation, and data-driven auditing for UAE government and private sectors. I excel at delivering high-precision reporting (99%+ accuracy) and managing multi-platform digital campaigns.
- 1 year's experience
- Joined January 2026
Industry experience
- Government
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
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Work experience· 5 roles
Created and scheduled posts and reels for LinkedIn, Instagram, and Facebook using Publer and Meta Business Suite; acted as lead event photographer/videographer, capturing content for corporate social channels; supported a 30-day tax campaign achieving high engagement and visibility; designed visuals and edited videos with Canva and CapCut; sent biweekly email campaigns and optimized website FAQs and blogs for SEO.
Conducted digital platform audits for UAE government entities, assessing websites, call centers, and social media performance. Led on-ground evaluations for Abu Dhabi malls, transport systems, and attractions, producing detailed analytical reports. Collaborated with Quality Control teams to deliver data-driven insights that improved client digital performance and user experience.
Conducted digital platform audits for UAE government entities, assessing websites, call centers, and social media performance; led on-ground evaluations for Abu Dhabi malls, transport systems, and attractions; collaborated with Quality Control teams to deliver data-driven insights that improved client digital performance and user experience.
Education
Certifications and awards· 10
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