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I'm a published researcher with four HEC-Y category papers focusing on marketing, organizational behavior, and consumer insights. I'm an MS Marketing scholar with strong expertise in research methodology, quantitative analysis (SPSS, SMART-PLS), digital marketing strategy, and academic writing. I am seeking roles such as marketing analyst, research associate, lecturer, or research assistant in organizations or academic institutions to apply my research and analytical skills.…I'm a published researcher with four HEC-Y category papers focusing on marketing, organizational behavior, and consumer insights. I'm an MS Marketing scholar with strong expertise in research methodology, quantitative analysis (SPSS, SMART-PLS), digital marketing strategy, and academic writing. I am seeking roles such as marketing analyst, research associate, lecturer, or research assistant in organizations or academic institutions to apply my research and analytical skills.

Afreen Sarwar

Marketing Analyst, Marketing Strategist, Data Analyst, +3

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I'm a published researcher with four HEC-Y category papers focusing on marketing, organizational behavior, and consumer insights. I'm an MS Marketing scholar with strong expertise in research methodology, quantitative analysis (SPSS, SMART-PLS), digital marketing strategy, and academic writing. I am seeking roles such as marketing analyst, research associate, lecturer, or research assistant in organizations or academic institutions to apply my research and analytical skills.…I'm a published researcher with four HEC-Y category papers focusing on marketing, organizational behavior, and consumer insights. I'm an MS Marketing scholar with strong expertise in research methodology, quantitative analysis (SPSS, SMART-PLS), digital marketing strategy, and academic writing. I am seeking roles such as marketing analyst, research associate, lecturer, or research assistant in organizations or academic institutions to apply my research and analytical skills.

Available to hire

I’m a published researcher with four HEC-Y category papers focusing on marketing, organizational behavior, and consumer insights. I’m an MS Marketing scholar with strong expertise in research methodology, quantitative analysis (SPSS, SMART-PLS), digital marketing strategy, and academic writing. I am seeking roles such as marketing analyst, research associate, lecturer, or research assistant in organizations or academic institutions to apply my research and analytical skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Urdu

Fluent

Panjabi, Punjabi

Fluent

Work Experience

Research Scholar & Content Specialist at Freelance/ University of Sialkot

April 2, 2026 - Present

Focused on the intersection of AI and education. Successfully authored and published a research paper titled "The Impact of AI, Digital Learning, and Blended Approaches on Student Engagement for Inclusive Education" in an HEC-Y category journal. I specialize in leveraging AI tools for digital learning and professional branding. With a strong academic background in BBA and currently completing my MS, I provide data-driven research and content strategy services to help organizations and individuals improve their digital presence.

Education

MS Marketing at University of Sialkot (USKT)

September 1, 2024 - July 1, 2026

Master's Scholar in Marketing with a distinguished academic record (CGPA 3.8/4.00) and a proven track record of bridging research with practical business solutions. Specializing in Consumer Behavior, Digital Marketing Strategies, and AI-driven engagement, my advanced studies enable me to provide data-backed marketing insights and high-level strategic planning for brands. Beyond my academic excellence, I focus on delivering measurable results by applying cutting-edge marketing theories to real-world freelance projects.

BBA - Hons (Marketing) at University of Sialkot (USKT)

August 1, 2022 - August 1, 2024

Graduated with a CGPA of 3.94/4.00. During my BBA, I consistently demonstrated academic excellence and practical leadership. I secured 1st Position in the OB Expo for my project on Herzberg’s Two-Factor Theory and 1st Position in the TQM Project Display (7 Wastes of TQM). I also presented an innovative solar-powered business model, 'Phoenix Land', at the Entrepreneurship Fest.