Afroze Farooq

Available to hire

Instructional Designer with 8+ years of experience creating engaging, learner-focused digital content for global audiences.

About

Instructional Designer with 8+ years of experience creating engaging, learner-focused digital content for global audiences. I specialize in designing interactive eLearning modules, blended learning programs, and performance-driven training solutions. Skilled in Articulate Storyline 360, Rise, Evolve, 7taps, and iSpring, with a strong foundation in adult learning principles, ADDIE methodology, and learning analytics. I’m adaptable to client-provided tools and platforms, ensuring seamless integration into existing workflows while delivering high-quality, visually consistent, and accessible training experiences that drive measurable results.

  • Joined August 2025

Languages

  • EnglishFluent

Industry experience

  • Professional Services

Projects · 2

PathPlay is a social-first fitness app prototype designed in Figma, focused on custom step challenges where users invite friends, track collective progress in real time, and connect through group chat. Gamified features like visual progress indicators, streak tracking, and flexible goal-setting create sustainable engagement without overcomplicating the interface.

The design challenge was balancing social motivation with personal achievement — delivering a clean, approachable UI that fosters community while respecting individual goals.

Experience project: https://www.twine.net/signin

View full case study: https://www.twine.net/signin

  • App Designer
  • Instructional Designer

Work experience

Instructional Designer/eLearning Developer · FreelanceJan 2024 – Present · 2 yrs 11 mos

https://afrozef.com

Education

MSc International Management · Royal Holloway, University of London2010 – 2012

Certifications and awards

Instructional Design & Tech Accelerator Certificate Program2023 – 2024

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