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I’m Alex Garcia, a senior product designer with 10+ years of experience turning complex business and technical problems into intuitive, data-driven UX/UI experiences. I’ve led end-to-end design initiatives across SaaS platforms, travel marketplaces, and digital media startups—partnering closely with product, engineering, data, and executives to define direction, validate ideas, and ship measurable improvements. Across my roles, I’ve focused on outcomes like increasing conversion through experimentation and optimized onboarding, reducing friction in key user journeys (such as maps, checkout, and search), and unifying fragmented experiences into scalable systems. I’m especially passionate about building design systems and workflows that speed up teams while keeping quality consistent, from research and usability testing to A/B testing, iteration, and production-ready delivery.…I’m Alex Garcia, a senior product designer with 10+ years of experience turning complex business and technical problems into intuitive, data-driven UX/UI experiences. I’ve led end-to-end design initiatives across SaaS platforms, travel marketplaces, and digital media startups—partnering closely with product, engineering, data, and executives to define direction, validate ideas, and ship measurable improvements. Across my roles, I’ve focused on outcomes like increasing conversion through experimentation and optimized onboarding, reducing friction in key user journeys (such as maps, checkout, and search), and unifying fragmented experiences into scalable systems. I’m especially passionate about building design systems and workflows that speed up teams while keeping quality consistent, from research and usability testing to A/B testing, iteration, and production-ready delivery.

Alex Garcia

Product Designer, UX Designer, UI Designer, +2

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I’m Alex Garcia, a senior product designer with 10+ years of experience turning complex business and technical problems into intuitive, data-driven UX/UI experiences. I’ve led end-to-end design initiatives across SaaS platforms, travel marketplaces, and digital media startups—partnering closely with product, engineering, data, and executives to define direction, validate ideas, and ship measurable improvements. Across my roles, I’ve focused on outcomes like increasing conversion through experimentation and optimized onboarding, reducing friction in key user journeys (such as maps, checkout, and search), and unifying fragmented experiences into scalable systems. I’m especially passionate about building design systems and workflows that speed up teams while keeping quality consistent, from research and usability testing to A/B testing, iteration, and production-ready delivery.…I’m Alex Garcia, a senior product designer with 10+ years of experience turning complex business and technical problems into intuitive, data-driven UX/UI experiences. I’ve led end-to-end design initiatives across SaaS platforms, travel marketplaces, and digital media startups—partnering closely with product, engineering, data, and executives to define direction, validate ideas, and ship measurable improvements. Across my roles, I’ve focused on outcomes like increasing conversion through experimentation and optimized onboarding, reducing friction in key user journeys (such as maps, checkout, and search), and unifying fragmented experiences into scalable systems. I’m especially passionate about building design systems and workflows that speed up teams while keeping quality consistent, from research and usability testing to A/B testing, iteration, and production-ready delivery.

Available to hire

I’m Alex Garcia, a senior product designer with 10+ years of experience turning complex business and technical problems into intuitive, data-driven UX/UI experiences. I’ve led end-to-end design initiatives across SaaS platforms, travel marketplaces, and digital media startups—partnering closely with product, engineering, data, and executives to define direction, validate ideas, and ship measurable improvements.

Across my roles, I’ve focused on outcomes like increasing conversion through experimentation and optimized onboarding, reducing friction in key user journeys (such as maps, checkout, and search), and unifying fragmented experiences into scalable systems. I’m especially passionate about building design systems and workflows that speed up teams while keeping quality consistent, from research and usability testing to A/B testing, iteration, and production-ready delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Senior Product Designer at The Knot Worldwide

April 1, 2022 - May 1, 2025

Led end-to-end product design across multiple verticals, from research to delivery, ensuring alignment between product strategy and business outcomes. Designed and implemented the Freemium-to-Premium transition, improving paid subscription conversion by 35% and enhancing user onboarding experience. Collaborated with product, engineering, and data teams to define features through A/B testing, usability metrics, and data-driven iteration. Unified legacy portals into a single review collection system, reducing request time by 50% and increasing overall review engagement by 24%. Established stakeholder workspaces and conducted ideation sessions, streamlining collaboration and boosting internal efficiency.

Product Designer at Bob .io

October 1, 2020 - January 1, 2022

Owned the complete design process from early ideation and user research to final visual delivery in a dynamic startup environment. Partnered directly with the CEO and CTO to shape product direction and improve design agility and execution speed. Created a scalable design system with standardized UI components, reducing inconsistencies and development cycles. Conducted usability tests and implemented data-backed improvements to enhance conversion and navigation efficiency, delivering end-to-end solutions that adapted as the product and market evolved.

Senior Product Designer at Bob .io

October 1, 2020 - January 1, 2022

Owned the complete design process — from early ideation and user research to final visual delivery — in a dynamic startup environment. Collaborated directly with the CEO and CTO to define product direction, improving design agility and execution speed. Created a scalable design system and standardized UI components, reducing inconsistencies and development cycles. Conducted usability tests and implemented data-backed improvements that enhanced conversion and navigation efficiency. Delivered end-to-end solutions that adapted quickly to evolving company and market demands.

Product Designer at H ellotickets

January 1, 2020 - October 1, 2020

Led digital product initiatives across the travel & experience marketplace from research to release in collaboration with the CEO and CTO. Redesigned the live event map experience, increasing ticket purchase conversion by 33% and reducing related support cases by 60%. Conducted qualitative and quantitative research to optimize checkout, improving revenue per session by 28%. Implemented a major API integration to expand the experience catalog and improve discovery and conversion rates. Enhanced search UX by reducing “no results” instances by 35% and increasing recommendation click-through by 50%.

Product Designer at Mendesaltaren

January 1, 2019 - January 1, 2020

Collaborated with major clients such as Playtomic to develop and maintain design systems and end-to-end product experiences. Designed workflows and cross-team collaboration processes to improve productivity for internal and external design teams. Delivered scalable UX/UI design for digital platforms, balancing brand and product interface consistency. Supported user testing and documentation for large-scale design transitions, including client integrations aligned with brand identity.

Product Designer at Seedtag

January 1, 2019 - January 1, 2019

Designed UI/UX for advertising dashboards and analytics tools supporting multiple data-driven campaigns. Contributed to product growth by aligning aesthetic design with real-time performance insights and engagement goals. Collaborated with developers to create data visualization components and refine reporting modules. Implemented and maintained brand consistency across internal design tools and client-facing materials. Supported the evolution of product design workflows for scalable multi-client implementation.

Product Designer at HelloTickets

January 1, 2019 - October 1, 2020

Led digital product initiatives, managing the complete product lifecycle from research to release in collaboration with the CEO and CTO. Re-designed the live event map experience, increasing ticket purchase conversion by 33% and reducing related support cases by 60%. Conducted qualitative and quantitative user research to optimize the checkout process, improving revenue per session by 28%. Implemented a major API integration that expanded the experience catalog and improved discovery and conversion rates. Enhanced the search user experience, reducing “no results” instances by 35% and increasing content recommendations click-through by 50%.

Product Designer at Seedtag

January 1, 2018 - January 1, 2019

Designed UI/UX for advertising dashboards and analytics tools supporting multiple data-driven campaigns. Contributed to product growth by aligning visual design with real-time performance insights and engagement goals. Worked with developers to build data visualization components and refine reporting modules. Implemented and maintained brand consistency across internal design tools and client-facing materials, and supported the evolution of scalable multi-client design workflows.

Product Designer at Mendesaltaren

January 1, 2018 - January 1, 2019

Collaborated with major clients such as Playtomic to develop and maintain their design system and end-to-end product experiences. Designed workflows and cross-team collaboration processes, improving productivity for in-house and external design teams. Delivered comprehensive UX/UI design solutions for digital platforms with a focus on scalability. Executed client integrations, ensuring alignment between brand identity and product interface. Supported user testing and documentation for large-scale design transitions.

Visual & Product Designer at Hybr id L angu ages E nglish, Professional competenc e Spanish

February 1, 2015 - January 1, 2018

Visual & Product Designer at Hybrid Languages

February 1, 2015 - January 1, 2018

Led visual and product design for Madrid-based initiatives, collaborating with cross-functional teams. Built and maintained design systems, frameworks, and tooling (Figma, Jira, Notion, Confluence) to support scalable product design. Applied AB testing, atomic design, and human-centered design principles to deliver impactful digital experiences.