I am a hands-on Performance Marketer who prefers staying close to the work inside ad accounts, testing, analyzing, and improving performance week by week. I’m most comfortable when decisions are driven by data rather than assumptions, and I have experience in lead generation across Meta, TikTok, Snapchat, LinkedIn and Google Ads, working with both larger budgets and tight constraints where efficiency really matters. I’m curious by nature and not afraid to question best practices, motivated by understanding why something works before scaling it. I enjoy collaborating with cross-functional teams to align marketing efforts with lead quality and business goals, and I thrive on continuous experimentation with creative, audiences and offers.

Agnes Håkansdotter

I am a hands-on Performance Marketer who prefers staying close to the work inside ad accounts, testing, analyzing, and improving performance week by week. I’m most comfortable when decisions are driven by data rather than assumptions, and I have experience in lead generation across Meta, TikTok, Snapchat, LinkedIn and Google Ads, working with both larger budgets and tight constraints where efficiency really matters. I’m curious by nature and not afraid to question best practices, motivated by understanding why something works before scaling it. I enjoy collaborating with cross-functional teams to align marketing efforts with lead quality and business goals, and I thrive on continuous experimentation with creative, audiences and offers.

Available to hire

I am a hands-on Performance Marketer who prefers staying close to the work inside ad accounts, testing, analyzing, and improving performance week by week. I’m most comfortable when decisions are driven by data rather than assumptions, and I have experience in lead generation across Meta, TikTok, Snapchat, LinkedIn and Google Ads, working with both larger budgets and tight constraints where efficiency really matters.

I’m curious by nature and not afraid to question best practices, motivated by understanding why something works before scaling it. I enjoy collaborating with cross-functional teams to align marketing efforts with lead quality and business goals, and I thrive on continuous experimentation with creative, audiences and offers.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Swedish
Fluent
English
Fluent

Work Experience

Digital Sales Coordinator at Axellent Nordic
January 1, 2024 - Present
Responsible for digital marketing campaigns, lead generation and follow-up in close collaboration with the sales organization. Drives B2B lead generation across the entire funnel, plans, produces and optimizes campaigns with a focus on funnel, pipeline and lead quality. Works with landing pages, forms, email campaigns and CRM-based lead follow-up. Ensures marketing contributes to the business outcomes with data-driven follow-up in GA4, Ads and CRM systems. Collaborates with sales to ensure alignment and feedback to improve lead quality.
Performance Marketer at Trickle
January 1, 2023 - December 31, 2024
Responsible for digital campaigns and ongoing optimization for several clients. Planned and executed digital campaigns for lead generation and visibility. Produced campaign copy, content and simple visual materials. Optimized campaigns data-driven and scaled what worked. Comfortable working independently and taking ownership from brief to post-campaign analysis.

Education

Digital Marketing at Begynn Digital Marketing
January 1, 2021 - December 31, 2022
Psykologi at Luleå University of Technology
January 1, 2015 - December 31, 2018
Certificate in Digital Marketing at Begynn Digital Marketing
January 1, 2021 - January 1, 2022
Bachelor's degree in Psychology at Luleå University of Technology
January 1, 2015 - January 1, 2018

Qualifications

SEO
January 18, 2026 - January 18, 2026
Additional studies in criminology, law and social sciences
January 11, 2030 - January 28, 2026
Additional studies in criminology, law and social sciences
January 11, 2030 - January 28, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other