Agnes Håkansdotter
I am a hands-on Performance Marketer who prefers staying close to the work inside ad accounts, testing, analyzing, and improving performance week by week.
About
I am a hands-on Performance Marketer who prefers staying close to the work inside ad accounts, testing, analyzing, and improving performance week by week. I’m most comfortable when decisions are driven by data rather than assumptions, and I have experience in lead generation across Meta, TikTok, Snapchat, LinkedIn and Google Ads, working with both larger budgets and tight constraints where efficiency really matters.
I’m curious by nature and not afraid to question best practices, motivated by understanding why something works before scaling it. I enjoy collaborating with cross-functional teams to align marketing efforts with lead quality and business goals, and I thrive on continuous experimentation with creative, audiences and offers.
- 3 years' experience
- Joined January 2026
Skills· 12
Languages
- SwedishFluent
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
Work experience
Responsible for digital marketing campaigns, lead generation and follow-up in close collaboration with the sales organization. Drives B2B lead generation across the entire funnel, plans, produces and optimizes campaigns with a focus on funnel, pipeline and lead quality. Works with landing pages, forms, email campaigns and CRM-based lead follow-up. Ensures marketing contributes to the business outcomes with data-driven follow-up in GA4, Ads and CRM systems. Collaborates with sales to ensure alignment and feedback to improve lead quality.
Responsible for digital campaigns and ongoing optimization for several clients. Planned and executed digital campaigns for lead generation and visibility. Produced campaign copy, content and simple visual materials. Optimized campaigns data-driven and scaled what worked. Comfortable working independently and taking ownership from brief to post-campaign analysis.
Education
Certifications and awards
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