Available to hire
I’m a marketing and brand communications professional with experience supporting regional marketing initiatives, digital campaigns, and brand development across Southeast Asia. I thrive on turning insights into engaging content and building cohesive brand narratives that resonate with diverse audiences.
I enjoy collaborating with cross-functional teams and external partners to execute consistent brand communications, strengthen visibility, and drive meaningful engagement across social media, digital assets, and campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Indonesian
Fluent
Work Experience
Marketing & Branding Associate at My Little Bambini
May 1, 2025 - PresentConducting market and competitor research to identify trends, consumer preferences, pricing benchmarks, and brand positioning for prelaunch strategy of a premium kidswear brand. Leading the development of brand identity including visual guidelines, tone of voice, and brand storytelling framework. Developing social media and e-commerce strategies for prelaunch engagement. Coordinating with creative partners and external suppliers to support timely asset development and brand rollout.
Marketing Intern at Bell Flight
July 1, 2024 - December 1, 2024Supported regional B2B marketing initiatives, events, and brand communication efforts across APAC to strengthen corporate visibility. Produced digital marketing assets including infographics, social visuals, and video edits, contributing to a 5% boost in engagement. Collaborated with external agencies and internal teams to ensure brand identity consistency across marketing materials. Analyzed regional market data to identify trends and emerging opportunities, providing insights that shaped strategic marketing decisions.
Marketing Associate Intern at Cotan Energy
January 1, 2024 - February 1, 2024Executed social content campaigns and tracked engagement to optimize performance, achieving a 5% increase in online interactions. Conducted market and consumer research to inform upcoming marketing strategies and improve targeting effectiveness. Created copy and visuals for website and social channels, improving clarity and stakeholder engagement.
Freelance Designer at Self-employed
March 1, 2022 - July 1, 2023Brand visual assets and digital marketing materials for various clients, strengthening brand identity and visual communication.
Fashion and Business Development Intern at Nice Thot Pte. Ltd
June 1, 2020 - August 1, 2020- Contributed to brand development and go-to-market strategy for a youth sportswear line in Southeast Asia.
- Developed creative and promotional materials aligned with brand identity and positioning.
- Increased website traffic by 15% through SEO optimization and engaging online content creation.
Education
MSc Marketing Science at Nanyang Technological University, Nanyang Business School
July 1, 2023 - January 31, 2025Bachelor of Arts (Honours) in Fashion Design and Textile at LASALLE College of the Arts
August 1, 2018 - June 30, 2021Qualifications
Data Analytics
June 1, 2025 - March 19, 2026Advanced Google Analytics
February 1, 2025 - March 19, 2026Inside LVMH Certificate: Creation & Branding, Retail & Customer Experience
July 1, 2023 - March 19, 2026Marketing Analytics: Know Your Customer
October 1, 2022 - March 19, 2026Brand Management: Aligning Business, Brand, and Behaviour
February 1, 2021 - March 19, 2026Industry Experience
Media & Entertainment, Professional Services, Other, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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