Available to hire
Social Media Strategist with 2+ years of experience enhancing brand visibility for luxury beauty and fashion brands like L’Oréal Groupe and Christian Dior. Since January 2025, I have crafted community-focused strategies for independent clients, achieving a 31.9% increase in post views and 100% growth in engagement on TikTok within 28 days. Let’s connect—shoot me a message or email to discuss how I can help elevate your brand!Social Media Strategist with 2+ years of experience enhancing brand visibility for luxury beauty and fashion brands like L’Oréal Groupe and Christian Dior. Since January 2025, I have crafted community-focused strategies for independent clients, achieving a 31.9% increase in post views and 100% growth in engagement on TikTok within 28 days. Let’s connect—shoot me a message or email to discuss how I can help elevate your brand!
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Advanced
German
Advanced
Portuguese
Beginner
Panjabi, Punjabi
Beginner
Work Experience
Freelance Social Media Manager/Strategist at Freelance
January 1, 2024 - PresentDeveloped and executed social media strategies for various clients including a fashion technology software company and a bilingual nanny agency, achieving significant increases in post views, engagement, and followers on TikTok and other platforms. Led a team to create targeted content initiatives and managed a newsletter with a high open rate focused on career development topics.
Digital Innovation Assistant (Global CDMO) at L’Oréal Groupe
December 31, 2024 - August 1, 2025Led cross-functional projects focused on digital innovation, delivering comprehensive digital and social media strategy reports aligned with global brand guidelines. Collaborated with social media and advocacy teams to present innovative TikTok strategies to senior leadership including the Group’s CEO.
Digital Innovation Assistant at Christian Dior Couture
December 31, 2023 - August 1, 2025Spearheaded over 25 augmented reality projects generating over 67 million impressions and live-streamed four Dior fashion shows with average viewership of 150 million. Managed a monthly 360° digital communications strategy report coordinating five internal teams to deliver insights to top management.
International Account Assistant at Publicis Media
December 31, 2022 - August 1, 2025Delivered multi-channel campaigns (digital, performance, offline) for leading fashion and beauty brands such as Ralph Lauren and Pierre Fabre, achieving a 20% ROI increase through data-driven optimization.
Freelance Social Media Manager & Strategist (Portfolio) at Freelance / Portfolio
January 1, 2024 - PresentDeveloped a social media strategy for a fashion software client, achieving a 31.9% increase in post views, 100% growth in engagement, and a 55.4% rise in followers (143 new followers) on TikTok within 28 days. Boosted vegan pâtisserie social media presence with a single post, resulting in a 50% follower increase. Formulated an audience-focused content strategy achieving 421K post views and 27K engagements in 28 days, fostering meaningful community interactions and brand loyalty. Managed a newsletter with 700+ subscribers, achieving an 88% open rate and driving consistent audience engagement.
Digital Innovation Assistant at L’Oréal Group
January 1, 2024 - PresentLed cross-functional projects to drive digital innovations, created a comprehensive digital and social media strategy portal aligned with global brand guidelines; collaborated with social media and advocacy teams to research and present innovative TikTok strategies to senior leadership, including the Group's CEO.
Digital Innovation Assistant at Christian Dior Couture
December 31, 2023 - October 15, 2025Spearheaded 25+ augmented reality projects, generating over 67 million impressions and live-streamed four Dior fashion shows; managed a monthly 360° digital communications strategy report coordinating five internal teams.
Account Assistant at Publicis Media International (Ralph Lauren & Pierre Fabre)
December 31, 2022 - October 15, 2025Delivered 100% of multi-channel campaigns (digital, performance, offline) for leading fashion and beauty brands, achieving a 20% ROI increase through data-driven optimization.
Education
MSC at Emlyon Business School (France, USA & China)
January 1, 2021 - December 31, 2024Bachelor of Arts at SRH University (Germany)
January 1, 2017 - December 31, 2021MSc in Luxury Management and Marketing at Emlyon Business School
January 11, 2030 - October 15, 2025Exchange Semester at Parsons School of Design
January 11, 2030 - October 15, 2025Bachelor of Arts in International Hotel Management at SRH University
January 1, 2020 - January 1, 2021Qualifications
INSIDE LVMH
January 11, 2030 - August 1, 2025Fundamentals of Digital Marketing
January 11, 2030 - August 1, 2025Campaign Manager 360
January 11, 2030 - August 1, 2025L’Oréal Brandstorm 2023
January 1, 2023 - December 31, 2023UNESCO Women@Dior
January 11, 2030 - August 1, 2025Generative AI Essentials
January 11, 2030 - August 1, 2025L’Oréal & Talkwalker: Power User
January 11, 2030 - August 1, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 15, 2025Campaign Manager 360
January 11, 2030 - October 15, 2025L’Oréal Brand Storm 2023
January 11, 2030 - October 15, 2025UNESCO Women@ Dior
January 11, 2030 - October 15, 2025Generative AI Essentials
January 11, 2030 - October 15, 2025L’Oréal & Talkwalker: Power User
January 11, 2030 - October 15, 2025Industry Experience
Consumer Goods, Retail, Software & Internet, Professional Services, Non-Profit Organization, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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